Authorship without Google+ - Ideas and strategies
-
Hi everyone,
I am currently coaching several companies on Content Marketing, Authorship etc and how to implement these techniques at an institutional level - more here.
My question is - Can an author reap the benefits of authorship in all search engines simultaneously without linking to Google + and becoming entangled in the Google Circles phenomena?
I know don't laugh. I know it seems like an ignorant question, but there must be a way. Is there a possibility of doing this with Author Schema's http://schema.org/Article? Will Google treat them the same way as Google +?
My clients are not happy about getting so entangled with Google + and leaving out the other search engines.
Thanks
Carla
-
Hi Takeshi,
Thanks so much for getting back to me on this one. I am aware of Bing's experiments with Klout and just signed up for it today to test it out. I will be your response to my client. I can see this is a very aggressive move on Google's behalf. I wonder if eventually they will get dinged as Microsoft did on monopolistic behaviors. hehe...time will tell.
Tks for your time! Have a good weekend
Carla
-
The Author schema does not do anything in any search engine yet, as far as I know.
In order to take advantage of Google Authorship, you need a Google+ profile. Google+ is Google's identity platform that they are using identify individual authors. Without Google+, your image will not show up in the SERPs. Without Google+, your friends will not see your contact appearing higher in the SERPs. Without Google+, you will not be able to take advantage of any changes that Google makes to their algo with regards to Author Rank.
In short, no you cannot benefit from Google Authorship without a Google+ profile
Bing is also experimenting with a type of authorship which combines Facebook profiles and Klout scores, but again this has nothing to do with the schema.org markup.
-
Sure they can, it goes back to the days of articles where they would have an author box at the bottom. If you want to become known then I would try and link it to places where one can read more about the author such as a LinkedIn profile. It can become tedious listing all the authors credentials in the box of every article, it's best they give a snippet to sell them linking to a better source of information about them, be that a LinkedIn profile or their own website.
Google likes to dominate industries but the work around on this one is relatively easy compared to YouTube comments.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you get more Google +s?
I have had a google plus page and a facebook page for my business for a long time now. I have not had any issues building a customer base via Facebook either by promoting my page or by using the pay promotions via facebook. On the other hand, I have had 0 luck of getting +s on my google page. I feel the page looks good, but just am having a hard time. Is there an effective way out there to get followers on Google+?
Social Media | | RobDalton0 -
Can no longer access my google + profile
A marketing firm set up my google + profile for my company a year ago. They no longer have the access to the account, and i need to either shut it down, or be able to access it and make some changes. Does anyone know how to delete a google + business profile or gain access to it somehow. Any help would be appreciated, Thanks
Social Media | | JesusD0 -
RSS to Facebook and Google+
Hi, I'm looking for an tool which allow me to forward RSS content to a company facebook page, a company google+ page and a google+ profile. Suggestion are welcomed. Thanks.
Social Media | | Max840 -
Why is Google+ so confusing?
I have to update my data in 3 separate place is there anyway to just update one area and it filters into all required places. I have a 1)Google+ places page 2)Google+ profile page, what I would expect others to use for my business 3)Google+ page seems to be the one I should be using for my business? Anyone seen a good guide on Google+ ?
Social Media | | tempowebdesign0 -
Does adding your google plus page help stop scrapping
I have created a site that has 100 percent original content in my business category. I have written over 100 articles myself that not only to help me rank, but most important to help the use find the right anwser to their search. I didn't farm out not one sentence of any of the content. With that said how do I prevent others from scrapping my site for this info and using it as their own. 1. Is there something to add to each page code wise that will lead them back to my site. 2. Does using the google plus help this situation in that google thinks it's yours and treats the others as duplicate content. 3. I dont mind placing this info on other sites as long as the readers know its mine. Sorry to ask such a noob question but I have spent all my time on the content and really know nothing about the coding side of things. Any help would be great. thanks
Social Media | | JasonRae1 -
What can Google tell from a video?
I notice that Youtube apparently does kind of an automatic transcription. What can Google tell about a video? Is it comparing text from a voice recognition transcript? Can it take compare the waveform of a video signal and see how different a video is from another video? I'm putting together a variety of videos that are similar for different pages and wondering how much do I have to change for each video. I remember one time I attempted to launch a video that was an exact copy but with a different file name, title and tags and Youtube said, "hey, that's the same video!" Thanks!
Social Media | | 945010 -
Best strategy for optimizing Facebook annotations in Bing & Yahoo
My website has a page on Facebook with around 32K connections, these are not showing up in Bing's serp annotations because Bing is not associating my page with the website. Unsure why because I have closed loop links and used their Page Like Box to generate those 32K connections. I have Facebook insights and Bing webmaster tools authorized for the domain Does anyone know how I can ensure Bing makes that connection? If that's not possible, would it be more advantageous to drive likes to my sitewide domain or specific pages? My testing on Bing suggests the domain level like is most likely to trigger annotations, even for deeper pages with no specific likes. http://ministry-to-children.com/ http://www.facebook.com/MinistryToChildren
Social Media | | Tony-Karib0 -
Is facebook and twitter always a good idea to promote a website and improve Google rankings?
I'm attempting to promote a fresh seafood market / restaurant here on the Sunshine Coast, Australia. I have not found a lot of examples of people using Twitter and Facebook to promote this type of business here. Is it hard to justify the time for return here? One benefit I thought for twitter is we could have tweets displayed on site giving us some dynamic content which would hopefully keep Google spider coming back more regularly is this correct? Is there any link building advantage to using these social media sites?
Social Media | | iSenseWebSolutions0