Better to publish regular new pricelist articles or update the existing ones ?
-
Hello Moooooooooooooz !
I could not sleep yesterday because of a SEO nightmare ! So I came up with the following question:
"Is it better to release regular new articles or update the existing ones" I explain more.
Our company release regular pricelists (every month new pricelists available for a month, with the same brands. ex: January pricelist for brand A, etc.)
Right now those pricelists are ranking good on google.
So I wondered: Would it better to do:
- Make the pricelist articles stronger: Our company - Brand A pricelist (title) blog/offer/brand-A-pricelist.html (url) -> every month I update the text. So I just have one article /link to work on
- **Make more content on the pricelist: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A-pricelist-january.html (url) -> So google keeps indexing new fresh content
- **Work on a extra category: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A/pricelist-january.html (url) -> So I work on one link over the web blog/offer/brand-A where Google finds lots of new relevant contents
I know that Matt Cutts said it's good to udpate an old article but in this case it's a bit different. Has anyone experiment the same ?
Tks a lot !
-
Tks for your help ! I'll try different option to see what's the best !
-
More is not always better. If the "more" information they are able to index involves outdated price lists from months or years ago it would likely do more harm than good.
-
But in this case we'll get less information indexed into google.
In our case we release pricelist with Part Number + description + Price
This is why I'm a bit lost
-
Hello fupfac,
I would go with one evergreen piece of content in this case in order to consolidate ranking signals, develop more trust over time, allow visitors to use their bookmark of the page for more than a month, not have to update existing links, etc...
I would also 301 redirect the old price lists to the new, evergreen one.
-
Hello !
Tks I'm actually kind of using the 1) but think the 2) will be smarter. Not so easy to decide ... I do think the 2) will be the best but in this case I'll have to always update the creation date.
I'm using a joomla blog to display it actually.
-
Customer experience is a big factor here. Will it create customer service problems if you get buyers working from outdated price lists. A number of outdated price lists indexed could well cause confusion.
Options:
-
Clearly indicate the validity of the price list and give users a link from every old price list to a single location for the newest price list. This should aggregate link juice to your latest price list.
-
Going forwards, I would just publish it in one place. That means one single page to optimise and update, as well as aggregate link juice. People won't link to your price lists if they're always going out of date. If it's in a single place, more people are likely to link in to them.
Just my approach. Without knowing the actual brand, rankings, keywords etc. it's difficult to be more precise at this stage. And I'm sure other SEOs make take a different point of view as well.
Just my point of view
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
'?q=:new&sort=new' URL parameters help...
Hey guys, I have these types of URLs being crawled and picked up on by MOZ but they are not visible to my users. The URLs are all 'hidden' from users as they are basically category pages that have no stock, however MOZ is crawling them and I dont understand how they are getting picked up as 'duplicate content'. Anyone have any info on this? http://www.example.ch/de/example/marken/brand/make-up/c/Cat_Perso_Brand_3?q=:new&sort=new Even if I understood the technicality behind it then I could try and fix it if need be. Thanks Guys Kay
Intermediate & Advanced SEO | | eLab_London0 -
Can some one help me find this Matt Cutts article on disavows?
Hey everyone. A while ago, I remember reading that Matt Cutts said that you can just disavow domains, and that the Google Webmaster Tools team doesn't read for comments (like if webmasters had been reached out to). Is this ringing any bells? I'm trying to find this tidbit again. Thanks!
Intermediate & Advanced SEO | | Charles_Murdock
Charles0 -
SEO transfer to new website
My website currently has some strong SEO and i will be re-developing the website on a wordpress platform...which will change many of the existing URL. Will this affect the current pages that are well indexed in Google? Does using Wordpress or changing the URL extension (.html to .php) make a difference? If i want to make a clean transition without effecting our existing SEO...what are some essential steps i need to take? Example. Current page is www.mydomain.com/name.html .... and the new URL would be www.mydomain.com/product/name.php Thanks
Intermediate & Advanced SEO | | Souk0 -
Google Authorship. Is there a way to check all the articles by one author?
Hey guys, Is there any search query or website where I can get a list with all the articles by one author? Thanks
Intermediate & Advanced SEO | | Felip30 -
Google Hummingbird Update - Any Changes ?
Google has update with the new alogrithm and did you see any effects and as they are not revelaing the techinicaly how they work ? What's your opinion ?
Intermediate & Advanced SEO | | Esaky0 -
Articles | Posts or Pages
I'm looking to add a number of feature rich articles to educate, promote best practice and provide useful all round advice. My reasearch to date on the pros and cons have drawn me to writing articles as a page, as per
Intermediate & Advanced SEO | | Mark_Ch
http://yoast.com/articles/wordpress-seo/#pagesvsposts My Question, etc.
I would like to get an outside opinion on the above. Additionally, how can you find out the site structure of a website.
i.e. what are blog posts or static pages0 -
New URL : Which is best
Which is best: www.domainname.com/category-subcategory or www.domainname.com/subcategory-category or www.domainname.com/category/subcategory or www.domain.com/subcategory/category I am going to have 12 different subcategories under the category
Intermediate & Advanced SEO | | Boodreaux0