Schema.org for LocalBusiness v. Webpage
-
I am adding schema.org markup for some clients and I am running into an issue. Specifically the site I am working on uses a child theme for Genesis 2.0. Genesis 2.0 added schema.org markup by default to all pages. If I want to change the markup on the home page to a LocalBusiness should I remove ALL other schema.org markup on there for the website (marking nav as nav , header as header, etc)? Or can I leave the markup as a webpage and just add the local business markup as well?
When I look at it in the testing tool in GWMT, it just shows the webpage markup not the LocalBusiness markup. You can take a look here: http://blueskyrestoration.com.
Thanks in advance for your help!
-
Matthew,
...it sounds like you think Google can handle multiple sets of markup on a page?
With a few exceptions yes. For example we regularly use schema for Local business on the same page that we have review markup. This markup is used by the search engines to provide the best results on the serps. I am sure there is a way you can go overboard, but I am not sure there is a penalty for that if all of it were true.
For product reviews, you do not want review markup on a page for more than one product is an example of not having multiple sets of markup. (But you could have local business markup on that same page.
I don't think the WP sidebar markup hurts (but it is of no value to your site IMO).
Hope this finally clarifies, (sorry I did not see the question after my first response)
Robert
-
Looks like I missed removing the sidebar markup on the home page... oops. Anyway so it sounds like you think Google can handle multiple sets of markup on a page?
-
That's what I get for speed reading. I don't think it would interfere. The only other markup I see is WPSideBar (crrrrrazy camel case). I would imagine a bot would look at the page and say; "This seems to be a site that has a sidebar. This also seems to be a local business in Jackson Hole."
I haven't looked into screen readers in a while. Maybe there's a screen reader that interprets Schema markup. If that's the case, you're likely improving accessibility, which is generally a good thing.
-
Thanks Travis. I don't think I asked my question clearly, my apologies. Please look at my response to Robert. Thanks again for looking!
-
Indeed. Thanks for looking. I removed all markup except the local business so I am glad that is what is showing
My question is is it ok to leave the webpage markup (i.e., itemscope itemtype="http://schema.org/WebPage") on the home page alongside the LocalBusiness markup or will that screw up the indexation of the LocalBusiness markup? I ask because while it is obviously most important to me to have it be indexed as a local business, it occurred to me that also indexing the navigation as SiteNavigationElement, the header as WPHeader, etc would help Google and the other search engines with the indexation of the overall website, as it is intended to do.
-
It looks like you're all set. It's showing local business, then it jumps to item 1 - which is the postal address. That's just how it displays in my experience.
-
Matthew,
I took a quick look and it appears the site already has the markup for local business:
itemscope itemtype="http://schema.org/LocalBusiness">
itemprop="name">Blue Sky Services & Restoration | itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">itemprop="streetAddress">355 S Millward St, itemprop="addressLocality">Jackson, itemprop="addressRegion">WYitemprop="postalCode">83001 | <a <span="" class="webkit-html-tag">href</a><a <span="" class="webkit-html-tag">="</a>tel:307-734-7678" itemprop="telephone">307-734-7678 | <a <span="" class="webkit-html-tag">href</a><a <span="" class="webkit-html-tag">="</a>mailto:info@blueskyrestoration.com" itemprop="email">info@blueskyrestoration.com
Are you trying to change it?
Best,Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ogranization Schema/Microformat for a content/brand website | Travel
Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?
Intermediate & Advanced SEO | | ds9.tech0 -
H1 and Schema Codes Set Up Correctly?
Greetings: It was pointed out to me that the h1 tags on my website (www.nyc-officespace-leader.com) all had exactly the same text and that duplication may be contributing to the very low page authority for most URLs. The duplicate h1 appears in line 54-54 (see below) of the home page: www.nyc-officespace-leader.com: itemscope itemtype="http://schema.org/LocalBusiness" style="position:absolute;top:-9999em;"> <span<br>itemprop="name">Metro Manhattan Office Space</span<br> <img< p="">But the above refers to schema" so is this really duplicate H1 or is there an exception if the H1 is within a schema? Also, I was told that the company street address and city and state were set up incorrectly as part of an alt tag. However these items also appear as schema in lines 49-68 shown below: Dangerous for me to perform surgery on the code without being certain about these key items!! Could ask my developer, however they may be uncomfortable considering that they set this up in the 1st place. So the view of neutral professionals would be highly welcome! itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
Intermediate & Advanced SEO | | Kingalan1
<span<br>itemprop="streetAddress">347 5th Ave #1008
<span<br>itemprop="addressLocality">New York
<span<br>itemprop="addressRegion">NY
<span<br>itemprop="postalCode">10016<div<br>itemprop="brand" itemscope itemtype="http://schema.org/Organization">
---------------------------------------------------------------------------</div<br></span<br></span<br></span<br></span<br></img<>0 -
Schema.org wrong display in SERP
Hi, and happy new year! I tagged our new platform with schema.org: website+application software. There's also "reviews". Those reviews use datepublished microdata. However it seems that this info is used as a date for the page... Search for "logiciel cesar" with Google.fr, and the page is https://www.caplogiciel.com/logiciel/cesar
Intermediate & Advanced SEO | | 2MSens
Here's a screenshot of the result: https://www.evernote.com/l/AN29vPn0PFNJdINZtA9QU6x_tmoq99c8D3A What did I do wrong? I checked other websites which are well displayed on Google and they use the same microdata... Thanks. Best, Benoit.0 -
Why some pages show schema and some don't in Google?
I notice Google displays the schema(reviews, price, availability etc.) in results only for some of our item pages in same category using same template. Any ideas why this is happening. They are created around same time - more than a year ago. Schema was also added a year ago.
Intermediate & Advanced SEO | | rbai0 -
A good review schema markup tutorial?
Howdy Moz, Still kind lost of review markup and the best way to get it implemented into a Wordpress site. Any suggestions on a good tutorial that walks you through the process?
Intermediate & Advanced SEO | | AaronHenry0 -
If you have multiple schema types on a page, which Rich Snippet will display in Google?
We currently have product schema on product pages and will now be adding video schema to our product pages. According to Google they state you can have multiple schemas on a page, do you know if you have a product schema and a video schema which rich snippet will display in Google?
Intermediate & Advanced SEO | | gatorpool0 -
Schema.org on Youtube iframe embed?
So I've tried scouring the internet on the proper way to markup youtube videos. I know there's the VideoObject propery but that seems to be more made for the old school embed code that looks like this: <embed width="100%" id="video-player-flash" height="100%" type="application/x-shockwave-flash" src="http://s.ytimg.com/yt/swfbin/watch_as3-vflpp9opi.swf" allowscriptaccess="always" allowfullscreen="true" bgcolor="#000000" flashvars="el=embedded&fexp=904001%2C914057%2C918000%2C910206%2C907217%2C907335%2C921602%2C919306%2C922600%2C919316%2C920704%2C912804%2C913542%2C919324%2C912706&is_html5_mobile_device=false&tabsb=1&hl=en_US&eurl=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video&iurl=http%3A%2F%2Fi4.ytimg.com%2Fvi%2Fgk1aD9UCKYA%2Fhqdefault.jpg&tspto=12000&probably_logged_in=1&tsp_buffer=10&video_id=gk1aD9UCKYA&tsp_dvrloop=50&sendtmp=1&enablejsapi=1&sk=WZy3rFIXzzhTB_BpmE1p1tTsbxMib1vIC&rel=1&playlist_module=http%3A%2F%2Fs.ytimg.com%2Fyt%2Fswfbin%2Fplaylist_module-vfl3lol2H.swf&jsapicallback=ytPlayerOnYouTubePlayerReady&playerapiid=player1&framer=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video"> Do I need to use that code or is it possible to mark it up using just the clean iframe src that youtube provides now?
Intermediate & Advanced SEO | | SirSud0 -
Schema & Microdata Plugins for WordPress
Hi Mozzers- Just curious - what is everyone using for schema and microdata plugins for WordPress? I've tried a few different plugins but I'd love to hear what other Mozzers like. Thanks! LHC
Intermediate & Advanced SEO | | lhc670