Schema.org for LocalBusiness v. Webpage
-
I am adding schema.org markup for some clients and I am running into an issue. Specifically the site I am working on uses a child theme for Genesis 2.0. Genesis 2.0 added schema.org markup by default to all pages. If I want to change the markup on the home page to a LocalBusiness should I remove ALL other schema.org markup on there for the website (marking nav as nav , header as header, etc)? Or can I leave the markup as a webpage and just add the local business markup as well?
When I look at it in the testing tool in GWMT, it just shows the webpage markup not the LocalBusiness markup. You can take a look here: http://blueskyrestoration.com.
Thanks in advance for your help!
-
Matthew,
...it sounds like you think Google can handle multiple sets of markup on a page?
With a few exceptions yes. For example we regularly use schema for Local business on the same page that we have review markup. This markup is used by the search engines to provide the best results on the serps. I am sure there is a way you can go overboard, but I am not sure there is a penalty for that if all of it were true.
For product reviews, you do not want review markup on a page for more than one product is an example of not having multiple sets of markup. (But you could have local business markup on that same page.
I don't think the WP sidebar markup hurts (but it is of no value to your site IMO).
Hope this finally clarifies, (sorry I did not see the question after my first response)
Robert
-
Looks like I missed removing the sidebar markup on the home page... oops. Anyway so it sounds like you think Google can handle multiple sets of markup on a page?
-
That's what I get for speed reading. I don't think it would interfere. The only other markup I see is WPSideBar (crrrrrazy camel case). I would imagine a bot would look at the page and say; "This seems to be a site that has a sidebar. This also seems to be a local business in Jackson Hole."
I haven't looked into screen readers in a while. Maybe there's a screen reader that interprets Schema markup. If that's the case, you're likely improving accessibility, which is generally a good thing.
-
Thanks Travis. I don't think I asked my question clearly, my apologies. Please look at my response to Robert. Thanks again for looking!
-
Indeed. Thanks for looking. I removed all markup except the local business so I am glad that is what is showing
My question is is it ok to leave the webpage markup (i.e., itemscope itemtype="http://schema.org/WebPage") on the home page alongside the LocalBusiness markup or will that screw up the indexation of the LocalBusiness markup? I ask because while it is obviously most important to me to have it be indexed as a local business, it occurred to me that also indexing the navigation as SiteNavigationElement, the header as WPHeader, etc would help Google and the other search engines with the indexation of the overall website, as it is intended to do.
-
It looks like you're all set. It's showing local business, then it jumps to item 1 - which is the postal address. That's just how it displays in my experience.
-
Matthew,
I took a quick look and it appears the site already has the markup for local business:
itemscope itemtype="http://schema.org/LocalBusiness">
itemprop="name">Blue Sky Services & Restoration | itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">itemprop="streetAddress">355 S Millward St, itemprop="addressLocality">Jackson, itemprop="addressRegion">WYitemprop="postalCode">83001 | <a <span="" class="webkit-html-tag">href</a><a <span="" class="webkit-html-tag">="</a>tel:307-734-7678" itemprop="telephone">307-734-7678 | <a <span="" class="webkit-html-tag">href</a><a <span="" class="webkit-html-tag">="</a>mailto:info@blueskyrestoration.com" itemprop="email">info@blueskyrestoration.com
Are you trying to change it?
Best,Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Schema handle two sets of business hours?
I have a client who, due to covid, will have two sets of business hours. Morning hours for business customers, and afternoon hours for general customers. Is it possible to designate this distinction in schema?
Intermediate & Advanced SEO | | bherman0 -
Different ways to implement schema markup?
Hey guys, What are all the ways you can implement schema markup Plugins (e.g. wordpress, shopify) Google data highlighter in GSC Google Structured Data Markup Helper Google Tag Manager Also is google data highlighter different to Google Structured Data Markup Helper? Cheers.
Intermediate & Advanced SEO | | michel_80 -
Should I use https schema markup after http-https migration?
Dear Moz community, Noticed that several groups of websites after HTTP -> HTTPS migration update their schema markup from, example : {
Intermediate & Advanced SEO | | admiral99
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "http://www.your-site.com"
} becomes {
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "https://www.example.com"
} Interesting to know, because Moz website is on https protocol but uses http version of markup. Looking forward for answers 🙂0 -
Exact match .org Ecommerce: Reason why internal page is ranking over home page
Hello, We have a new store where an internal category page (our biggest category) is moving up ahead of the home page. What could be the reason for this? It's an exact match .org. Over-optimization? Something else? It happened both when I didn't optimize the home page title tag and when I did for the main keyword, i.e. mainkeyword | mainkeyword.org, or just mainkeyword.org Home Page. Both didn't help with this. We have very few backlinks. Thanks
Intermediate & Advanced SEO | | BobGW0 -
Should HTML be included in the structured data (schema) markup for the main body content?
Lately we have been applying structured data to the main content body of our client's websites. Our lead developer had a good question about HTML however. In JSON-LD, what is the proper way to embed content from a data field that has html markup (i.e. p, ul, li, br, tags) into mainContentOfPage. Should the HTML be stripped our or escaped somehow? I know that apply schema to the main body content is helpful for the Googlebot. However should we keep the HTML? Any recommendations or best practices would be appreciated. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Can you apply schema to a newsletter signup link?
I was curious if it is possible to markup a newsletter signup link for a client. If yes, what schema property should I use? https://schema.org/Action?
Intermediate & Advanced SEO | | RosemaryB0 -
Pure Manual Spam v/s New website
My website nowwhatstudio.com hit by google pure spam and google applied manual spam action to the website. Why google applied manual spam action to my website? How Can I recover my website. I create new website (nowwhatmoments.com) with the same content from the old spam action website (nowwhatstudio.com). As google removed my old website content from search indexed. Can I use the same content for a new website? I already spend allot of money on content. If I delete my old website from the server, after that Can I use the old website content for a new website? Or Can make edits the old website content and make it 80% original for a new website? I can use my old website (nowwhatstudio) email id and social accounts for a new website?
Intermediate & Advanced SEO | | bondhoward0 -
Schema.org mark up to avoid duplicate issue?
Hey there, I was wondering, does product's mark-up help to avoid penalization due to duplicate content? Here is the example: one of my client doesn't supply unique content. Because the major part of the content is technical description of products made by a couple of manufactures, do you think it will help me to link the official manufacturer webpage in a schena.org product mark-up? I know this is the right procedure to add mark-ups, but as on the pages of my client an outbound-link will show up, so I want to tell him this will be the only way to have that duplicate content without incurring in penalisation. I'd like to give him more than one solution, as I'm pretty sure it will never supply us with unique content. Thanks Pierpaolo
Intermediate & Advanced SEO | | madcow780