Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should HTML be included in the structured data (schema) markup for the main body content?
-
Lately we have been applying structured data to the main content body of our client's websites. Our lead developer had a good question about HTML however.
In JSON-LD, what is the proper way to embed content from a data field that has html markup (i.e. p, ul, li, br, tags) into mainContentOfPage. Should the HTML be stripped our or escaped somehow?
I know that apply schema to the main body content is helpful for the Googlebot. However should we keep the HTML? Any recommendations or best practices would be appreciated.
Thanks!
-
As long as you're using the same Schema in both places I don't think it would hurt to have them both - JSON-LD in the HTML header and as structured data markup in the HTML where that entity exists on the page.
You can play around with JSON-LD here to see what it would look like:
http://json-ld.org/playground/ -
Rosemary,
People have a hard time with these questions because there can be more than one answer.
--The answer is rough but I hope it makes sense.--
I'd say it should be removed, although the best way to use that markup might be to mark up the actual html that is displayed rather than duplicating all of the "main content" inside of a JSON schema tag.
Does it make sense for the JSON to look like below when you have the content already present on the page and could mark it up in the traditional tag format?
|
<scripttype="application ld+json"=""></scripttype="application>
|
| |{
|
| |"@context": "http://schema.org",
|
| |"@type": "WebSite",
|
| |"url": "https://www.example.com/",
|
| |"name" : "Example Group",
|
| |"alternateName" : "Example Enviro Group",
|
| |"potentialAction": {
|
| |"@type": "SearchAction",
|
| |"target": "https://www.example.com/?s={search_term_string}",
|
| |"query-input": "required name=search_term_string"
|
| |}
"mainContentOfPage":"
Lorem ipsum metus ullamcorper viverra. Aliquam
Curabitur at lacus et quam scelerisque consequat. Vestibulum semper et ex quis commodo. Vestibulum lacinia ultricies neque et facilisis. Pellentesque feugiat luctus diam, et mollis elit posuere posuere. Nulla mattis libero lectus, at consequat sapien semper non. Duis lacinia mollis eros, in pulvinar enim interdum ac."
|
| |}
|
| | |Let me know if that helps... or not! Sorry for the layout issues, I think you will still get it.
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to update Schema markup code to all pages of my website ?
Hi all i have a website with 1k+ pages and i have schema markup code for reviews and FAQ's, so need help in knowing how to update code for all pages in one go without using tag manager as updating to all pages manually is similar to impossible, let me know is there any way out to achieve the results and my website is built on word-press, awaiting for earliest reply......... Thanks
Intermediate & Advanced SEO | | atiagr1232 -
Event Schema for Multiple Occurrences
I am wondering the best way to mark up an event page with multiple occurrences. For example, we have an event that happens over the course of 4 sequential weekends:
Intermediate & Advanced SEO | | Your_Workshop
9/28-9/29
10/5-10/6
10/12-10/13
10/19-10/20 Our website allows us to enter multiple occurrences that results in a single event listing page which outputs all dates (to eliminate duplicate content, titles, metas, etc.) but allows each occurrence to output individually on our events calendar in the respective individual date. Each time the event is shown, it links to the same listing page. I am wondering if we can add event schema on a single listing multiple times to cover each occurrence. In the above example, we would have 4 schemas on the listing page for each date range/weekend. In our current schema, we end up with a start and end date identified as 9/28-10/20 but it is not clear that the event is just happening on the weekends with gaps in between. Any suggestions are welcome however, we are really trying to NOT list each as an individual event on the website both for the duplicate content issue and the extra burden on our client that lists events for a very large geographic area.0 -
Which Schema type for retirement homes?
I have a client who sell retirement homes. Their current schema for each property is LocalBusiness - should this in fact be Product schema?
Intermediate & Advanced SEO | | Adido-1053990 -
Should I include URLs that are 301'd or only include 200 status URLs in my sitemap.xml?
I'm not sure if I should be including old URLs (content) that are being redirected (301) to new URLs (content) in my sitemap.xml. Does anyone know if it is best to include or leave out 301ed URLs in a xml sitemap?
Intermediate & Advanced SEO | | Jonathan.Smith0 -
Structured Data + Meta Descriptions
Hey All, Was just looking through some google pages on best practices for meta descriptions and came across this little tidbit. "Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a book. " This is the first time I have seen suggested use of structured data in meta descriptions. Does this totally replace a regular meta description or will it work in conjunction with the regular meta description? If I provide both structured data and text, will the SERP display text and the structured data the way it was previously displayed? Or will the 150 -160 character limit take precedence and just cut off all info after that?
Intermediate & Advanced SEO | | Whebb0 -
Schema.org Markup for Currencies in Multiple Countries.
Hello - Just getting in to a bit of Markup for rich snippets etc. This site sells from New Zealand , but our target market is Australia and most of our sales are there and we locate it there in Webmaster tools. Our Site changes currency / location automatically detecting IP Addresses. So -primarily I have a product with multiple variations on one page that I want to show offers in Google.com.au - in Australian Dollars Syntol Probiotic
Intermediate & Advanced SEO | | s_EOgi_Bear
90 caps $25AUD 180 Caps $50AUD 360 Caps 75AUD Here is the page http://www.return2health.net/syntol.html Ideas around that? Ideally I would like to add some country specific data to it I guess..?0 -
What is the best URL structure for categories?
A client's site currently uses the URL structure: www.website.com/�tegory%/%postname% Which I think is optimised fairly well, as the categories are keywords being targeted. However, as they are using a category hierarchy, often times the URL looks like this: www.website.com/parent-category/child-category/some-post-titles-are-quite-long-as-they-are-long-tail-terms Best practise often dictates (such as point 3 in this Moz article) that shorter URLs are better for several reasons. So I'm left with a few options: Remove the category from the URL Flatten the category hierarchy Shorten post titles two a word or two - which would hurt my long tail search term traffic. Leave it as it is What do we think is the best route to take? Thanks in advance!
Intermediate & Advanced SEO | | underscorelive0 -
How To 301 Redirect .html pages
I need to redirect a page/URL that is purely .html to a new location. I don't know how to do this. All the redirects I can find are for server side code pages .php/.aspx etc. From my understanding I can't put a server side redirect in a .html file. I am hosting on a microsoft server, however the new page I am redirecting to is .php. I am running some WordPress (.php) files on the server. I need to make it redirect before the old page loads so visitors don't start reading something that is about to get redirected Can someone please help me?
Intermediate & Advanced SEO | | MyNet0