How to choose a third party agency to help with linking building / SEO strategy?
-
Hi all,
we've not been link building for some time now as we are a small team and been concentrating on other things, such as getting our new look site built and implementing Magento etc. We've historically used external companies to help with link building & SEO... some experience has been good, some bad.
Does any one have any suggestions on how a small company can try to choose a decent external company that can help with SEO strategies? There are a lot of options, a LOT of rubbish and a lot of very expensive large agencies that are well out side of our budget (or for a "small" fee simply produce a standardised report on "how to improve your SEO" that can basically be read on the net). We've tried local, smaller companies in order to limit our options .... but that didn't go well either.
Any suggestions welcomed.
Next is where / how to weight our expenditure and / or our SEO time. Should it be 50% gaining external links (be it by what ever means such as social, checking out where competitiors have links and chasing those possibilities etc) and then 50% internal page SEO, blog content creation, internal linking etc?
Thanks again.
-
I would also run their site or their client's site through Moz tools to see for yourself how well they do things.
-
Since your primary purpose is to make sales through online shopping, you should look for a firm that specializes in that area for starters.
After you find some firms within your budget, ask questions, ask for references, and ask for previous experience and results in your niche.
Next you should ask details about how they build links, what types of sites related to your business they have gotten links from and so on.
In terms of devising a strategy you should focus on quality. Let's say you can afford $500/mo for SEO. If it was me, I would devote $300 to content creation for sharing on guest posts, social, and so on. I would spend $100 on fresh content for a blog attached to your site to generate interest and attract links. I would spend the last $100 just doing good old fashioned outreach to other authority sites in related fields.
The content you created has the ability to build an infinite amount of links at no additional cost to you. The blog will make your site easier to link to since it is not a direct sales page, and the outreach will give you editorial links that rock.
So to answer your percentage it will be 80% off page SEO and 20% on page. This is after you complete the initial on page SEO.
Good luck on your search.
-Travis
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building - where to start?
Okay - we have around 200 natural links pointing to our domain, some good, some not so good; today I've spent some time removing any bad, spammy links pointing to our business domain and we're just about there. Now I'd like to start a link building strategy. To be fair, I've assumed for the past year or so that link building is dead, unless you can get natural, really good links - which in the mobility and elderly products industry can be quite difficult. I have recently created a blog on our website - could RSS feeds be a benefit too?
Link Building | | LiamMcArthur0 -
A Safe Place for Link Building
Are there any trustworthy link exchange forums? I have over 20 PR 4-8 links
Link Building | | 01023450 -
Networking sites / paid links
A national networking company charges its members, say, a few of hundred pounds to become part of their network, which involves offline networking events and online in forums and a directory. All the links of the directory and forum sigs etc are all do-follow. While it's not just a directory, how beneficial a link is this likely to be? The site itself has a DA of 60 and a PR rank of 4. 1k likes on their cnnected FB page and 21 likes on the G+. At the networking meetings they tell new recruits that being a member gives them a very valuable backlink and everytime they participate in the forums they get another do follow backlink. Ive checked and they are dofollow. Is this likely to be a great value link?
Link Building | | littlesthobo0 -
Http://fiverr.com is good for seo to buy services?
fiverr.com is good for seo to buy services? Can you recommend best seller?
Link Building | | surajrathore0 -
Link building using a contest
Hello, In the past we have ran many contests with aims such as increase facebook likes, twitter followers, newsletter subscriptions etc but I was wondering if anyone has had any success in gaining links through a content and if so how did you set it up?
Link Building | | RikkiD220 -
Using an SEO Agency to build one-way links for you via link exchange
There are a number of SEO agencies which offer link building as part of their SEO offerings. I believe they build one-way links to the client site, by offering another link in exchange to the liking site. So, if the client site is "C", and link is being requested from site "A", the site "A" owner is offered a link from site "B" in return. Is this a good and/or recommended practice?
Link Building | | thinkvidya0 -
Link building monitor
Hi i am trying to find a good link building monitoring tool, all the ones I have looked at are terrible. Basically i want to import my list of links so they can be monitored then emailed when failing. Can anyone suggest one they have used?
Link Building | | TomBarker820 -
Link Building
I've been hearing about going after niche directories, and my question is most of them have a ton of links on any given page. Is it even worth taking the time to approach these sites knowing they won't pass a lot of link juice?
Link Building | | azguy0