Https://www.mywebsite.com/blog/tag/wolf/ setting tag pages as blog corner stone article?
-
We do not have enough content rich page to target all of our keywords. Because of that My SEO guy wants to set some corner stone blog articles in order to rank them for certain key words on Google. He is asking me to use the following rule in our article writing(We have blog on our website):
For example in our articles when we use keyword "wolf", link them to the blog page:
https://www.mywebsite.com/blog/tag/wolf/
It seems like a good idea because in the tag page there are lots of material with the Keyword "wolf" . But the problem is when I search for keyword "wolf" for example on the Google, some other blog pages are ranked higher than this tag page. But he tells me in long run it is a better strategy. Any idea on this? -
Thanks, I think I am better off make some corner stones out of some powerful articles rather than risking time and energy on the tag pages.
-
That's pretty much what he's saying, because tag archives by design are not really useful pieces of content on their own. They are just lists of blog posts. It seems useful on the surface, but when you think about it, users don't want to search a search engine to then just have to search through another list of articles.
Plus people have tried using tags to rank for keywords a lot in the past, and I have seen far less tag archives ranking in Google over the last few years.
-
Hey There
Most of the time, I default to recommending to NOT index tag pages. It's what I recommend in these two articles;
- http://www.evolvingseo.com/2012/08/10/clean-sweep-yo-tag-archives-now/
- http://moz.com/blog/setup-wordpress-for-seo-success
BUT, with that said, I make these recommendations because people generally don't know what they're doing, and tag archives turn into a big mess. They can result in lots of thin/unhelpful pages, which do not help much when indexed.
I could see a point for using tags in this very specific intentional way. But you'd have to do it perfect;
- You can not over tag things.
- You need to make the tag archives look great
- They need to provide extra value above and beyond the post itself
- And you may want to to add customizations to them (like this plugin does for categories)
You have to recognize the other better options you are forgoing by using tags;
- You could create a page or post focused on the keyword
- You could create a category around that keyword
- You could manually assemble a page/post which is a resource that pulls all your posts together, much like a tag would do automatically, but this would be a unique piece of content hand curated.
-
Hi Fredrico,
Thanks for your reply. I could not fully get your point. My understanding is that if we make one article as corner stone, it will always have limited number of keyword and content while a tag page has way more related content.
What I get from your comment is that you prefer a single article rather than tag page to be targeted for a specific keyword. Am I right?
-
The idea of linking words to the tag page helps engines and people to find related content. However, it is always recommended to noindex tag pages, which means that search engines won't index that page, giving more exposure to the pages that really matter, the ones with the content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In our reports we get alt tag errors for our banner images. We are unable to add alt tags to the banner images as they live inside CSS. We can add a title tag on the div title for the banner. Does that help with SEO and accessibility?
We are unable to add alt tags to the banner images as they live inside CSS. We can add a title tag on the div title for the banner. Does that help with SEO and accessibility?
Intermediate & Advanced SEO | | Shirley.Fenlason0 -
When do you use article markup for AMP pages?
Hi all! For a healthcare website we have setup AMP. Google Search Console suggests to use article markup for several pages and I am not sure if this is correct. There are two kind of pages:
Intermediate & Advanced SEO | | DeptAgency
1. News pages
2. Information pages, for example: symptoms alcohol addiction or Binge Eating Disorder There's no doubt the article markup will be correct for the news pages but I am not sure about the information pages. Do you guys suggest to implement article markup on these pages as well or only use this for real news/blog posts? Hope you can help me out. Thank you in advance and happy holidays! Regards, Anouk van de Velde0 -
Domain.com/keyword1.keyword2.html vs doamin.com/keyword1-keyword2.html
I was doing some research and saw this url structure in a website that was not ranking well and can't help but wonder was the url structure part of the problem as well it looks like this with a period between keywords. domain.com/keyword1.keyword2.html and was wondering if that is acceptable for search engines as opposed to the normal dashes like this expample ... domain.com/keyword1-keyword2-keyword3.html I have never noticed a period to separate words in a url before. Anyone have any experience with this ? Is this going to hurt possible rankings ? Thank you in advance, Joe
Intermediate & Advanced SEO | | jlane91 -
Rankings Drop since Humingbird - Could it be my link ratio between .co.uk / .com ?
Hi All, I have an UK tool hire eccomerce muliti location website with different locations pages for each category. My stratedgy has been to specialise on local search for each location as oppose to try and compete with highly competitive keywords on a national level. I do have some duplicate/ thin content issues on these location pages but I've been actively writting additional unique content on these pages to address this issue which also making sure my title tags, h1 , h2 tags etc are unique for each location along with having individual google local + pages etc etc. I have never previously been affected by any duplicate contents issues and always ranked first page (mainly top 5) for most of my local keywords). However, when google humingbird update came out , I suffered approx 25% drop in traffic and rankings. rom what I read , local search sites have suffered somewhat in this update and I did a link detox report to try and asterain toxic links etc. I found a few which I disavowled but I have had no manul penalty message in my GWT so I can only assume I was affected by an google algorithmic penalty. From looking at opensite explorer , I can see my link ratio for my .co.uk site shows 43% .com 37% .co.uk I am wondering if it could be this which has been the cause of my local rankings to fail ?. Has anyone else suffered the same as I am at my witts end as to what are the likely factors which could have caused such a drop ? Any tips, greatly appreciated. Happy to give my sites url if anyone would like to take a look ? thanks Sarah.
Intermediate & Advanced SEO | | SarahCollins0 -
Article/ Blog Post submissions
Hello All, I'm looking to perform a 'Standard' guest blog post link building tactic, but i'm a little unsure as where to start. Does anybody have a list/ guide to websites that accept guest posts? Preferably ones that are useful for SEO purposes, I have been link building for about 3 months now, but to be honest, most of these links are NoFollow, which isn't too great! Paul
Intermediate & Advanced SEO | | Paul_Tovey0 -
Redirect posts from a wordpress.com blog over to a self-hosted blog
Hi All I started a wordpress.com blog with a few posts on it, and these have been shared using social media so links to these exist on Facebook and Twitter. I've decided that its going to be better and more effective to have the blog on my primary domain. How would I setup a redirect from the wordpress.com blog to my self hosted blog? Normally I'd write a .htaccess file but I'm unable to do that over at wordpress.com. I can't even see an option to install plugins, otherwise I would have used the "Redirector" plugin.
Intermediate & Advanced SEO | | blacey0 -
Does having a file type on the end of a url affect rankings (example www.fourcolormagnets.com/business-cards.php VS www.fourcolormagnets.com/business-cards)????
Does having a file type on the end of a url affect rankings (example www.fourcolormagnets.com/business-cards.php VS www.fourcolormagnets.com/business-cards)????
Intermediate & Advanced SEO | | JHSpecialty0 -
How to get a news article / post to show up in a google trend for your keyword?
Does anyone know how google selects the news articles it displays in google trends? EX: http://www.google.com/trends?q=glitch+hop%2C+dubstep&ctab=0&geo=all&date=all&sort=0 See how dubstep has a couple posts that show up when searched in google trends? these are different than regular SERPS as far as i can tell. Does anyone know how google selects them?
Intermediate & Advanced SEO | | adriandg0