Can unreliable server hurt your serps?
-
Hi
I have a small personal blog about food and wine that I recently moved from blogger to wordpress and it is currently being hosted by the company who moved the blog over from one system to the other.
This week I've noticed an 80% drop in organic traffic thanks to losing pretty much every first page SERP, there's no messages in WMT, i dont pay for links, all that's on the site is original content about food and wine that I enjoy. I've never had a previous drop in ranking/traffic like it.
The one thing I can say, is that the guy who took over the hosting is hosting it himself on his own server and the website has been down more times than I would consider reasonable, often for hours at a time (this is when I catch it and I don't check often).
-
Would the site be penalised for this?
-
If I move servers to a reliable co i normally use, how long will it take to recover?
-
-
I can watch soft 404 errors increase and know there will be a week to two week period with lower SERP scores.
They absolutely can affect your campaign.
-
Hi agree with both Andy and Michael.
If you are going to ditch which seems an unreliable server, make sure your new platform delivers speed. This article by KISSmetrics highlights it's importance http://blog.kissmetrics.com/loading-time/
Good luck
Gary
-
If the server keeps going down I would also look at and consider page load speed - http://www.webpagetest.org/ because if it is that flaky I would guess performance is poor all round.
I would get to a stable server as quick as possible.
-
Google has said in the past that the odd outage shouldn't be a problem, but if it is like you are saying, then yes, this could be very harmful. Matt Cutts said that if every time someone comes to your site it is down, then it will have a negative impact.
Recovery is a very open-ended question though. It could be a week, a month or 3 months - there is no way to determine this sadly and anything here is going to be guesswork.
I would say to move the site as soon as you can.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google+ help you to rank?
I'm thinking about uploading photos to my Google+ and then embedding them in my post. Will adding photo from Google+ help me rank better.
Content Development | | WilCross1 -
Loads of Blog Search Results showing up in SERPs - What's the best way to remove?
Our client has a good number of results showing up in SERPs that are search results pages produced by Blog posts. Unfortunately all these results have exactly the same Title tag and it has nothing to do with the blog content which means they are unlikely to help us much. We can’t create a 301 redirect because there is no page to redirect. There is no blog page we can re=canonical to either. The content on these pages is a short list of blog posts by each author. They are not true “Author” pages that would have a URL structure like this: your company.com/author/joeblow Our plan is to use GWMT's URL removal tool to request remove of these pages. (and then try to stop new results from being created) We are doing this to get low-value content out of the SERP. Is there a better way to remove these search results? Any drawback in removing them in GWMTs? Thanks.
Content Development | | RosemaryB1 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
Does aggregating content hurt your moz / google rank?
I have a news section on my site that I aggregate from multiple RSS feeds. They are stored on my site and I have sitemap that links to them. Is this a negative thing to do? Since its overall duplicate content to another site, it may be a strike against me. Should I just leave it as an updating feed and not keep the articles visible on my site?
Content Development | | BrickPicker0 -
I wrote this blog, now what can I do?
Morning Guys As part of a bigger SEO Project I am writing some blog posts. I am trying to use information we have based on shopping habits within our store. So I have written this first blog post: http://blog.uniquemagazines.co.uk/2013/03/top-10-womens-magazines-purchased-as.html What can I do with my blog now to get more exposure? I have submitted our blog to a couple of RSS directory lists. I also created a pintrest board, and announced the blog post on our facebook and twitter accounts. I am hoping to do 1 of these bigger posts per week, and this took me about 3-4 hours to research the stats and compile the information, so obviously the more I can get out of it the better. Also, I am hoping over a number of weeks I can identify what sort of content relates best to our customers/browsers. Thanks Paul
Content Development | | TheUniqueSEO0 -
Are there any tools available for wordpress that can help with SEO?
I'm looking for a wordpress plugin that that keeps current/updates with all the changes that constantly take place on various search engines. Is there such an addon that meets this criteria?
Content Development | | uofmiamiguy0 -
Can you help me with my options on publishing others' news releases on my site?
I wish to add a "News" section to a highly-read, highly ranked blog I have. The News pieces will not be in the same flow as my regular posts. I'm contemplating what the best way to do this is, and would like some advice, please. I see these options: Option 1. Pay textbroker type people to rewrite news releases and post them into the news flow. Pro: indexable content. Con: expense. Option 2: Have a Submit News form on the site for vendors to submit their news stories. I would have to ask them to rewrite their stories to avoid dup content. Pros: Easy for me, no cost. Cons: Will still get dup content I bet, a lot of companies won't take the time to do it, and I will have no control over quality. (I really doubt this option will work). Option 3: Post news releases from companies in their raw format, and mark them as no index (even if I don't noindex, they won't move up the SERPs anyway, so why not just noindex them). Pros: very easy, all the news I want. Cons: not creating any indexable content. Bonus question: If I do Option #3, and I place an adsense ad on the page, will it work the same as if it was an indexed, non-duplicate content page? Your thoughts?
Content Development | | bizzer0 -
How can I use my unique content to my advantage?
Hi, I run http://ablemagazine.co.uk - we also put out a print magazine every 2 months (the biggest disability magazine in Britain) This means we have loads of unique content (around 30 feature stories and 30 news stories every 2 months) Just wondering how I can use this to my advantage? I've been social bookmarking the feature stories (reddit, etc) and a link to all my unique stuff on facebook/twitter. Just wondering if there's anything else I should be doing? Thanks
Content Development | | craven220