Looking to out source some link building...
-
But I want to be VERY careful. I just want to out source some local listing etc... type of stuff. I am not looking to get thousands of links per client, I am looking for someone to check the local listings create, claim and edit as needed as well as reaching out to relevant local companies for links i.e. - we work with hotels and resorts, some have large meeting facilities so links from wedding photographers, event planners etc... just citing our clients as venues... etc...
Again, I am not looking for, nor do I want, and link schemes etc... just some legitimate building.
We are just getting too busy (not complaining)
Any suggestions?
-
Thank you yet again for the great advice. We have two major universities here in town... This is a wonderful idea!
-
I would look at recent English major college grads. They have trouble getting jobs and the jobs that they compete for are not paying well. They communicate well and are good at following rules and researching information sources.
And, they are better at content development than most other people simply because they are great writers. You can find English majors who graduated with honors to high honors easily because they are abundant and not finding work.
-
VP went for it. We are on the hunt for a part timer whom I will personally train. I am more of an on page guy but I did train with Eric Ward for 10 months (boss flipped the bill for that one!) and I do feel I have a very safe and organic approach. So if I can instill these methods in to a part timer there is a great chance they will quickly become full time.
Any one know anyone in Jacksonville, Florida looking for a part time job, LOL?!?!
-
Thanks, brother. All of your opinions are much appreciated!
-
Great... And... if they are in your office they are not going to find the honey pot and then call all of your competitors to sell them the same service that you just paid big bucks to research... then... in three months all competitors will outrank you again and you will be back in the market.
When you outsource you do not have proprietary data.
-
Whoever you choose, it is important to ask how much of the work they do will be outreach. Ask how they do it and hopefully they will say they sometimes pick up the phone to talk to the person responsible.
They should also be advising on why someone will want to link to you. Do you have genuine benefits you can offer to someone? If not yet, get them written / added.
As Egol said, steer well clear of anyone who you even think outsources their work. This will spell the end before you even start, and insist on updates weekly if they are not in the office.
There are some good link builders out there - finding them can be a little more awkward.
-Andy
-
That is great advice. I walking to the VP's office now.
Thanks!
-
But I want to be VERY careful.
I would hire someone to work at the office part time. Then you can keep 'em on a short chain, peek over their shoulders, get status reports, and put on the brakes if things are jumping the track.
One of the best ways to get into an argument is to talk about "legitimate building"....Lots of companies would swear on stacks of Bibles (or other relevant literature) that they do only "legitimate building".... and things collapse as they outsource your work to somebody who outsources your work and the "legitimate building" message and interpretation really gets skewed.
-
How much links per month per location are you looking to create? (This might help some wanting to help)
Here at moz community we recommend: http://moz.com/community/recommended#local-search-services
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Places.SinglePlatform.com "Menu" links on your GMB listing?
I just experienced this and after lots of frustration was able to figure out how it happened and how to fix it (keep reading). **HOW: **So apparently Google did a deal with Constant Contact which owns Singleplatform.com that allows them to publish edits to ANY local business and they have used this to SPAM entire categories of local businesses by adding in a "Appointments" and/or "Menu" link to the Google My Business listing for search/maps and they have done it in such a way that it is extremely difficult to remove/fix. (NOTE: they are not listed in Google's list of 3rd parties which automatically add info to your listing....https://www.google.com/maps/reserve/partners) **THE PROBLEM: You have a link to a menu or appointment page that you did not add and can not edit. **The options for setting a URL for "Menu" and/or "Appointment" (and a few others https://support.google.com/business/answer/6218037) are tied to the Primary Category set on your GMB listing and are only available to certain categories. FIXING: You would think if you are a verified owner of your GMB listing, it would be simple - but Google/SInglePlatform.com have gone to great lengths to make it more difficult.... Step 1 - Make sure you are a verified owner of GMB listing Step 2 - Change your Primary category on the business to one of the categories which supports the link in question (no definitive list, but I know setting Primary to "Restaurant" will get you Menu and "Interior Designer" will get you an Appointment link) Step 3 - Save the new category Step 4 - Now you will have the option under your "URLs" section of GMB listing. Step 5 - Change the URL from the SPAMMY link to a relevant page you control and Save Step 6 - Change Primary Category back to what you want.
Local Listings | | arowland2 -
How Should We Handle Citations for a New Building?
One of the companies I work with has purchased a business complex they plan to move their offices into. The current tenant is fairly reputable in the community, but ran into some financial issues, hence the sale. For easy, I'll refer to this place as the Simmons Center. So, currently, the Simmons Center has a Yelp!, GMB and other pages devoted to what it offers (mostly restaurants and small shops) but the new company will be turning the location into a large corporate campus. We'd like to bring naming conventions in line with the new center title and remove (where applicable) citations for the Simmons Center. What would be our best way to go about doing this? I'm thinking our best option is to: 1) claim current listings, where applicable, 2) mark the Simmons Center as closed, 3) Create new listings for the new name at the same address, 4) Use Moz Local and Whitespark to help clean up citations where needed. Is this the best approach for this type of situation?
Local Listings | | AtlasGlobal0 -
Scoot local links
I've been approached from Scoot trying to sell me their local directory links.
Local Listings | | LaurenGT
Its a one-off price of around £80 to be listed on all of their 500+ directories and £20 a month to be able to do any changes and to keep the web links active.
The list of the directories are here - http://submittrackz.scoot.co.uk/directories The question is, are the links of much benefit for local seo?
I was thinking of reselling this so the cost is not the problem so much, its just the quality of the links in question.
Thanks
Dave0 -
Can we place a FB business page link instead of direct domain link in a Google My Business listing?
A client of ours asked if we could place link to their local Facebook page instead of a link to the direct domain in their Google My Business listing. Will Google allow this?
Local Listings | | RosemaryB0 -
Do business citations (without links) on penalised website have a negative effect?
Hi there I've been doing some research into directory sites that my clients are listed on and noticed that some appear to have flat-lined in organic search traffic indicating a penalty. I would like to know if clients with business citations on these penalised websites (without links to clients websites) will be having a negative effect on SEO? Thanks
Local Listings | | Kerry_Jones0 -
Same Back Links To All 20 Pages On My Site?
Hi All I have researched 20 plumber blogs and citation sources all have page rank 1-8 and good trust and domain age. Would it be wise to have a backlink to each of my 20 web pages from these 20 different blogs? plumber blog a backlink to all 20 pages on my plumbing site plumbing blog a backlink to all 20 pages on my plumbing site how to fix leaky tap blog a backlink to all 20 pages on my plumbing site how to pick the best gas boiler blog a backlink to all my 20 pages on my plumbing site and so on as my website is united kingdom and serve UK only, should i not use USA blogs & citation sources as this might not help increase my organic rankings? thanks
Local Listings | | nickowain0 -
Local link building
Hi, I am looking to ask for peoples experience on getting local links and the best and most successful approaches made. Let's say we have a local sports physiotherapist and wants to engage with local sports clubs, running clubs, etc.. What are the best methods for an agency to deploy to try and build relationships and links. Our client may have treated some of the local sports club members but as an agency we may not have the specifics. What success have Marketing agencies got with emails, telephone, site visits etc in order to assist with building good quality relevant links. What success do you have with offering discounts to build links or promoting competitions and offering guest blogging at a local level. Are there other tactics, such as linkedIn or engaing on other social channels. It would be nice to find out others experiences what ever the business sector for building local links. Many thanks in advance to all those who contribute.
Local Listings | | smartcow0 -
Should my website link to my google business listing given that I already link from google business to my website ?
I have a website with individual Location Landing Pages for each of my Depots. I also have individual Google Local Business Listings for each of my depots. Should I have a link from my Website Location Landing Pages to the associated Google local Business listings or not ?... Given that I already have a link on my Google Business listing to the relevant Location Page on my website. I wasn't sure whether linking both ways would be more beneficial thus enforcing things better or whether it's not needed to link both ways . thanks Pete
Local Listings | | PeteC120