Keyword Question: How to Target my Niche
-
Hello,
I'm a health coach helping people with multiple sclerosis. Here's my website:
bobweikel(dot)com
What do you think the top 4 local keywords would be for my niche? I'm in Boise ID.
I'm thinking
MS Boise
MS Boise Idaho
Multiple Sclerosis Boise
Multiple Sclerosis Boise Idaho
With your intuition, do you think these are valuable keywords for a coaching site? Also, can you think of any other keywords? I want this 100% white hat.
-
Sorry for the very late response, I was traveling and busy in office once I got back, thanks to penguins, pandas and the rest of the zoo.
To answer the second part of your question the keywords need to be revised accordingly. I would focus on NLP therapy, NLP Practitioner, NLP life coaching as primary seed keywords. For MS related keywords it would be best to focus on lifestyle for MS keywords.
And yes, the title goes well with your service, though its longer than 65 characters.
-
Sangeeta,
Thank you. That makes sense. A possible title is
NLP Health Coach | MS Treatment Center & Therapy, Multiple Sclerosis, Boise Idaho
Except that my services are not at a center, they're at my office, and I don't do therapy, it's more like life coaching than therapy.
Your thoughts?
-
Hi Bob,
I would not go with anyone of these keywords. You need people looking for treatment to come you your website. That way they will convert better. So even if the search numbers are few, your primary keyword should be
MS Treatment Boise
multiple sclerosis treatment Boise
MS treatment center Boise
multiple sclerosis treatment center Boise
MS therapy Boise
Multiple sclerosis therapy Boise
We have tried this and with good results; if you do not append the city name you can add geo metatags for the best local results.
However your website is more geared towards NLP. There are almost nil searches for NLP and MS together.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about Topics and subjects of sentences
Hello, This might be a bit of technical question but how is google linking entities together ? I understand that when writing a piece of content I need to cover multiple topics (which are also entities as far as I understand). Then, in order for google to link multiple entities together my guess is that my sentence needs to be written in subject, predicate, object format ? where my topic / entity comes out as the subject of the sentence. For example if I write that: "Tuscany is a famous for it's rolling hills?, here the subject is Tuscany which is what I want as it one of the topics I want to cover. But let's say that instead I write:" Rolling hills is something you find everywhere in Tuscany". Here Tuscany doesn't help because it isn't a subject and is just dropped there, correct ? Concerning the attributs of my entities (the object), does google have a list of what is right of wrong. For example if I say that Washington is the capital of italy ? can I be penalised for that ? I guess this is called entity disambiguation ? If the capital of italy would also be called Washington I believe that I would be ok but see that it isn't, can it hurt ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
What are safe promotion techniques for articles targeting low competition keywords on a high authority site?
Hi SEO Community, The title says it all; we are running a content strategy that is targeting relevant low volume, low competition keywords published on a high authority domain. How would you design your promotion / reachout / linkbuilding / strategy in this context? Would you assume internal linking would do the job or are there easy wins to earn rankings in this low competition environment? /T
Intermediate & Advanced SEO | | ppseo800 -
Duplicate Content Question With New Domain
Hey Everyone, I hope your day is going well. I have a question regarding duplicate content. Let's say that we have Website A and Website B. Website A is a directory for multiple stores & brands. Website B is a new domain that will satisfy the delivery niche for these multiple stores & brands (where they can click on a "Delivery" anchor on Website A and it'll redirect them to Website B). We want Website B to rank organically when someone types in " <brand>delivery" in Google. Website B has NOT been created yet. The Issue Website B has to be a separate domain than Website A (no getting around this). Website B will also pull all of the content from Website A (menus, reviews, about, etc). Will we face any duplicate content issues on either Website A or Website B in the future? Should we rel=canonical to the main website even though we want Website B to rank organically?</brand>
Intermediate & Advanced SEO | | imjonny0 -
Spammy keywords in our sub-domain but no penalty?
Hi, We have cigarettes and viagra as keywords in our sub-domain where our clients can post their business content. We have decent number of impressions and clicks for these related keywords. I have seen that these two words, especially "viagra" is most spammed. So are these hurting us? We dropped post Penguin update. Any correlation? Do you think that these keywords penalise us? We don't have messages or suggestion from Google Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Can bots identify shmushed keywords?
I remember reading some years ago that domains and pages that have smushed keywords, such as cheapbaseballs.com/redbaseball.html could be identified by Google as "cheap baseballs" and "red base ball". Is this still correct?
Intermediate & Advanced SEO | | CFSSEO0 -
Question For Anyone
Hi All, Would you be able to answer one small question If you go to Australian Google - www.google.com.au and search for "loans" on positions number # 38 you will see the following site paydayloansyouknow.com.au . It has only 3 pages , 0 links, PA 1,and DA 1 How it's possible to archive such results? This is the print screen in case you dont see what i am asking about
Intermediate & Advanced SEO | | Webdeal
( http://www.freeimagehosting.net/oa75d Will appreciate any answer?0 -
Redirect micro-niche site to bigger niche site?
I have a micro niche site that performs reasonably well (page 1 at least) for it's main keywords. It is an exact match domain. To save the ongoing maintenance of a site that gets less than 10 visitors a day, I was thinking of redirecting this micro niche site to a bigger site (a niche site that the micro niche fits into, if that makes sense!) Would I lose rankings because of the power that the EMD provided? Would it be better keeping it there for the backlink it provides to the bigger site (although on the same C Class IP)
Intermediate & Advanced SEO | | BigMiniMan0 -
Keyword Self-Cannibalization Concern
Right now I have an E-Commerce website that has layered menu properties. I have one page trying to rank for "NextGen Digital Ballast" that is the main category page. However, on that category page I link out to three product pages which would be "NextGen 400W Digital Ballast", "NextGen 600W Digital Ballast" and "NextGen 1000W Digital Ballast". The on page ranking factors tools is saying I may need to consider making adjustments because of the potential self-cannibalization, but I wanted to get some feedback to see what others thought about that. Thanks.
Intermediate & Advanced SEO | | JerDoggMckoy2