How to display reviews from review sites on your own website?

[atstickel]

Is there a good way to display reviews that people have left on sites like Yelp, City Search, Google, etc on your own website without triggering duplicate content issues? It's hard to get reviews, so I'd like to make the most out of the ones that I get.

[Everett]

Andrew,

I wouldn't put crawlable versions of reviews found on other sites on my product pages for the same reason you are concerned.

You could put them in an iFrame, which should take care of the issue. However, in order to get the star ratings in the SERPs the Schema markup for aggregate ratings should be outside of that iframe. An aggregate rating doesn't include the review copy since it is including all of the reviews (e.g. 4 out of 5 stars based on 320 reviews).

Meanwhile, I would be working on getting your own unique, real reviews up on your site so you benefit from the user-generated content that nobody else has.

[atstickel]

So I've actually already setup rich snippets on my page. If I use this markup it won't get flagged as duplicate content?

[Andy.Drinkwater]

Hi Andrew,

It is a little lengthy, but this is about the best resource to start with:

https://support.google.com/webmasters/answer/146645?hl=en

Using Rich Snippets, you can show aggregated numbers or individual reviews. It takes a little setting up, but well worth it.

-Andy