Two companies merge: website A redirect 301 to website B. Problems?
-
Hi,
last december the company I work for and another company merged. The website of company A was taken offline and the home page was 302 redirected to a page on website B. This page had information about the merger and the consequences for customers. The deeper pages of website A were 301 redirected to similar pages on website B.
After a while, the traffic from the redirected home page decreased and we thought it was time to change the redirect from a 302 into a 301 redirect to the home page. Because there are still a lot of links to the home page of website A and we wanted to preserve the link juice.
Two weeks ago we changed the 302 redirect from website A into a 301 redirect to the home page of website B. Last week the Google webmaster tools account of website B showed the links from the 301 redirected website A.
The total amount of links doubled and the top anchor text is the name of company A instead of company B.
This, off course, could trigger an alarm at Google. Because we got a lot of new links with a different anchor text. A tactic used by spammers/black-hats.
I am a bit worried that our change will be penalized by Google.
But our change is legit. It is to the advantage of our customers to find us if they search for the name of company A or click on a link to website A.
We didn´t change the change of address of domain A in Google webmaster tools yet. Is it a good idea to change the change of address of domain A into domain B?
Are there other precautions we can take?
-
Is it a good idea to change the GWT change of address of domain A into domain B?
Just make sure you don't change to a subfolder or subdomain (box.domain.com or domain.com/box)
Mike
-
Thank you very much.
The redirect has been done correctly. Nothing to worry about there.
The only thing I am worried about is the enormous amount of new links we received through the redirect. In a post penguin world, this could be a threat.
Is it a good idea to change the GWT change of address of domain A into domain B?
Or other precautions?
-
It is a good thing to ask questions when you are uncertain about something that can be as important as a corporate website.
A website has content assets, link assets, ranking assets, traffic assets, branding assets that can be lost when a site is left go. Each one of these should be evaluated before moving away from a domain. Simply doing a 302 redirect abandons almost all of them. This can be an enormous financial loss.
A 301 redirect is the best way to go if you simply want to transfer link equity and type in traffic to the new domain. My question is... Has this been done correctly?
Also, do you have server logs or analytics from the old domain? If you do you can use them to figure out which pages on the old domain were pulling traffic and for what keywords. If there is nice traffic coming into the site for them then it would be a good idea to consider getting the original content from the old site and moving it to the new site. It might not be too late to redirect the URLs on the old site directly to the new URLs on the new site that hold this content.
If I was you I would consider getting a paid consultation from someone experienced in SEO and moving domains in specific who can look deeply into the data from the old site and recommend how to best capitalize it on a new site. You could be walking away from thousands to millions of future dollars in revenue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect from dynamic url to static page
Hi, i want to redirect from this old link http://www.g-store.gr/product_info.php?products_id=1735/ to this one https://www.g-store.gr/golf-toualetas.html I have done several attempts but with no result. I anyone can help i will appreciate. My website runs in an Apache server with cpanel. Thank you
Technical SEO | | alstam0 -
Meta descriptions and h1 tags during a 301 redirect
My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.
Technical SEO | | ptapley0 -
To 301 redirect or not to 301 redirect? duplicate content problem www.domain.com and www.domain.com/en/
Hello, If your website is getting flagged for duplicate content from your main domain www.domain.com and your multilingual english domain www.domain.com/en/ is it wise to 301 redirect the english multilingual website to the main site? Please advise. We've recently installed the joomish component to one of our joomla websites in an effort to streamline a spanish translation of the website. The translation was a success and the new spanish webpages were indexed but unfortunately one of the web developers enabled the english part of the component and some english webpages were also indexed under the multilingual english domain www.domain.com/en/ and that flagged us for duplicate content. I added a 301 redirect to redirect all visitors from the www.domain/en/ webpages to the main www.domain.com/ webpages. But is that the proper way of handling this problem? Please advise.
Technical SEO | | Chris-CA0 -
How do I 301 redirect a number of pages to one page
I want to redirect all pages in /folder_A /folder_B to /folder_A/index.php. Can I just write one or two lines of code to .htaccess to do that?
Technical SEO | | Heydarian0 -
301 redirect domain to page on another domain
Hi, If I wanted to do a 301 permanent redirect on a domain to a page on another domain will this cause any problems? Lets say I have 4 domains (all indexed with content), I decide to create a new domain with 4 pages, one for each domain. I copy the content from the old domains to the relevant page on the new domain and set it live. At the same time as setting the new site live I do a 301 permanent redirect on the 4 domains to the relevant pages on the new domain. What happens if Google indexes the new site before visiting the redirected domains, could this cause a duplicate content penalty? Cheers
Technical SEO | | activitysuper0 -
Double 301 redirect
Hi together, due to some technical reasons I have redirect (301) an existing link two times. Example: www.mydomain.com/root/site.html > 301 > www.mydomain.com/site.html > 301 www.mydomain.com/site_new.html Is there anybody how has got some experience like doing a double redirect? What about link juice? Best regards Steffen
Technical SEO | | steffen_0 -
301 Redirect NOT Working as Expected - HELP!
Hi! I just launched our newly coded site and just realized the installed 301 is NOT working. The URL string is the same EXCEPT for the removal of /shop/. Here is the code in .htaccess: ############################################ enable rewrites Options +FollowSymLinks RewriteEngine on #RedirectMatch 301 ^/shop?/$ http://hiphound.com/ RedirectMatch 301 ^/shop?/$ http://hiphound.com ########################################### When I go to Google and click on an old link I get a 404. No bueno!! Here is an example: http://hiphound.com/shop/rubit-dog-tag-clip I thought (and was told) that the installed 301 would send this page to: http://hiphound.com/rubit-dog-tag-clip It's not. Please HELP!! 🙂 What am I doing wrong??? Lynn
Technical SEO | | hiphound0 -
Does 301 redirect pass "freshness?"
Greetings! I work for an online retailer, and we recently launched a voting tool that allows customers to voice their opinion whether or not we should carry a new item. It's been a huge success and we've been generating thousands of comments. As a result, it's helped our SEO, and our products are showing up on the first page for some keywords without having any external links pointing to these pages. Our plan is to sell a product if it does well during the voting period. Unfortunately, we're not able to process the sale on the voting page, and need to redirect users to another page on our site. I understand that a 301 redirect transfers "linkjuice" to the new destination URL. But does it also transfer "freshness?" I ask because our new landing pages will not be updated as frequently as the voting pages. Example of our Voting Page:
Technical SEO | | znotes
http://www.uncommongoods.com/voting/product/50012/infant-fortune-cookie-booties Example of Redirected Item Page (where sale can be processed):
http://www.uncommongoods.com/product/baby-tube-socks-set-of-4 Any help/comments would be appreciated. Thank you!0