PPC - Fixing the campaign so ads always rank in positions 1 - 3
-
Hi everyone,
I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following
Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure.
Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10
Thanks
-
Hi Andy,
Unfortunately I do not use any 3rd party software programs. Thanks for the tip on positions 4 -10. I will look at the conversion rates before moving the ads up. What do you consider an acceptable overall quality score for an ad group?
Thanks
Carla
-
Hi
You have found the way using the Adwords interface. However are you just using the Adwords interface or have you got any other third party software like Double click etc.
Its very simple in software like that, you can add rules to say if not in position 1 -3 increase bids by 'x'% or x amount (I always go with a % increase personally).
I would check the ones you are pausing as sometimes being in position 4 - 10 on certain keywords actually convert quite well. I have one keyword that performs best in position 5 (I don't know why and can't explain it, but I am not going to change it).
-
And I know the links are not followed. I'm not trying to get exposure, it's just easier to let you see the video and the bullet points we touch on then type it all here from my mobile. Let me know if this helps! If you need more, I also can get our main PPC manager to chime in and help.
-
We touch on this briefly on our page. There is also a video that may help you.
http://www.webdesignandcompany.com/st-louis-ppc-management
Having a high ad rank along with a targeted page (pages) for PPC Will be your best bet.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there any recent studies of organic CTR vs. PPC CTR?
Pretty much the title. I am putting together a "game plan" for my CEO, where I would like to touch on the difference in CTR between SERP organic results and SERP PPC results. I've found a few blog posts that talks about PPC being responsible for 15% of all clicks, where 1-5 organic results are responsible for 68ish % and the rest being on 6-10 and page 2/3. However, I do not see any sources in these articles, which begs the question, where are these numbers taken from? Any suggestions? My own gut feeling (and SERP behaviour) tells me that these numbers might actually be super accurate, but since my business plan will most likely end up in the hands of our board of directors, I would very much like to back up my action points for growth, with actual sources. Thanks in advance.
Paid Search Marketing | | Nikolaj-Landrock1 -
Adwords Expanded Text Ads - How are they working for you?
I think it would be nice to get a consensus from more people. The day expanded text ads came out last week, I immediately jumped on it and created them for all my campaigns. I still left some of the old ads running in each ad group so that I could compare. Looking at the conversion data from the last week, the conversion rates are between 2-7x lower on the expanded text ads, and as a result, the cost per conversion is 2-5x higher as well. Basically, they're performing horribly. The click-through rate is mildly higher, but who cares if they're not converting? I know it's only a week's worth of data, but it seems the difference is enough to be statistically significant. I'm wording what everyone else's experience has been.
Paid Search Marketing | | UnderRugSwept0 -
Gap in Google PPC Ads & Organic search results - New test by Google?
Hi All, Just noticed an unusual gap in PPC ads and organic search results in google NZ. while searched the same term in Google AU, it wasn't the same. Did anyone here see something similar? Is this a new test by Google to get more clicks on PPC ads and pushing down organic results? Looking forward to hear from the community. Cheers, Rattan wcB6DL1.jpg
Paid Search Marketing | | FRL0 -
Product listing Ads and the product descriptions. How much of a factor is this in visibility?
I've scoured the web trying to find some proof of whether the product listing text uploaded to GMC is in fact a factor in showing up or whether its just the title that matters. Basically, does anyone know if the product descriptions play a large factor in showing up or is it just the landing page text and the title? I also wonder just how much text is worth putting there, it seems there is a 500 character limit.
Paid Search Marketing | | iAnalyst.com0 -
Yellow Stars on Google Ads.
Hi, I see some Ads on google.de with a yellow stars. I was researching how they are doing this, and just read some topics online about that. And now, i now finally that this Stars are coming from Google Product Reviews on Google Shopping. I don't sell product, i do Financial Consulting, but those ADS on germany doing the same, our product is consulting. I created an Google Merchant Account, and product feed, but i don't know which is the easiest and fastest way to active this option to review the peoples my consulting-product like this one: http://www.google.de/products/seller?zmi=finanzcheck.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CCMQwQY http://www.google.de/products/seller?zmi=creditplus.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CCoQwQY http://www.google.de/products/seller?zmi=norisbank.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CDEQwQY Can you tell me the steps, from A-Z how to configure all this? Thanks
Paid Search Marketing | | leadsprofi0 -
Do you take Seo and ppc management on competitor sites?
I would love to hear what everyone thinks : I wanted to know what people do about seo and ppc when the keywords and industries overlap.
Paid Search Marketing | | DavidKonigsberg0 -
Facebook PPC. Using Google URL Builder - Now What?
Hey There! So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters. Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me. Thanks! -Dan
Paid Search Marketing | | evolvingSEO0 -
Is it really worth it to invest on Facebook Ads?
Hi Guys, I've been wondering if it is really worth it to invest in facebook ads, there have been mixed reviews lately from the positive: http://techcrunch.com/2010/10/02/facebook-bigger-google/ to the more negative: http://www.seobook.com/facebook-vs-google-no-contest/ The industry I am trying to optimize for is gadget related, I've been running some adwords on it but I would want to venture on the social bandwagon which is facebook. Any Ideas? Suggestions? Reactions? Experiences you can share so I can come up with a better decision? Thanks A Bunch!
Paid Search Marketing | | UPform50