Links from cloud-based software
-
Hello fellow Mozzers!
We've recently rewritten the content for a cloud-based project management tool, they then asked about what they could do to rank higher.
As well as suggesting the usual content creation methods to help build links (which it looks like they'll need a LOT of - the field is either made up of terms that have no searches, or are extremely competitive), I wondered if there was any way of harnessing the fact they provide a cloud-based SaaS - a 'Powered by...' notice or somesuch? The only thing is they provide a project budget management tool, so I'm guessing the site itself wouldn't actually be coming into contact with the tool?
Does anyone have any experience / advice working on a similar scenario where you've managed to leverage the tool for links where it's cloud-based?
Thanks in advance for any help!
Nick.
-
Hi Jane,
Yeah, a number of our clients are in the leisure and hospitality industries which means many travel bloggers naturally link to them in reviews, lists of places to stay in certain areas etc. Occasionally we need to think up clever ways of encouraging that, but it's a field where those who are pleased with the offering tend to give you, at the least, a mention.
This particular client, however, doesn't really fit that bill, but they are in an industry where there's plenty of scope for expert advice, FAQs, guides and so on, so I'm sure we can find good content-led solutions.
The content side I'm fine with, but it was more the tech aspect of harnessing cloud-based software. Thanks for your help with this - happy just knowing I'm not missing anything on that front!
Kind regards,
Nick
-
Hi Nick,
There still could be ways to harness the client base - you have to be careful how you go about doing things like asking for links, and while tactics like this one are now a bit outdated, looking at innovative ways to get links from the client base is still worthwhile. What the client actually does will depend on the resources of the client base and how they can inspire some sort of action from them, but it could still be doable. As with most aspects of SEO however, it's a bit more difficult than it was back in 2008 / 9!
-
Hi Jane,
Thanks for responding!
Well that was my thoughts - that the 'powered by' route in and of itself is a no-go for that very reason, but I was sounding out any possible alternatives.
Reading my initial question, I'm not sure it's the clearest way I could have worded it - and in fact I'm still not sure what a clearer way would be. Basically, they have a reasonable client base using their software, but the software sits, as far I understand, external to the client's site.
So I think in hindsight I was seeing whether there was any way of harnessing the client base, but I suppose without knowing where the tool actually sits this is impossible to answer?
-
Hi Nick,
I would be wary with the "powered by" links - they aren't Google's most loved method of link building and they're astonishingly easy to detect, for obvious reasons. You will see a lot of historical links using this sort of method, including links to established brands ("email marketing by X", for example, under every newsletter sign-up box - links go to the business responsible for providing the email marketing software). Established brands often get away with having older links in their profiles like this, but given Google's very strong crack-down on link building methods in 2013 / 14, I would not engage in this as a new tactic.
It falls into widget-based link building, which Google first publicly cracked down on in 2008. Although you wouldn't be doing anything like what was done in this example, Google's hasn't really liked this tactic for quite some time. This is assuming that the tool or a badge about the tool sat somewhere search engine-indexable, of course.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When domain a buys domain b (whose links direct to c), does domain a has links redirecting to domain c ?
Hi, I really need to know what happens when a company or domain (a) acquires another company with domain (b) with its links pointing to yet another location (c). Does company a then have redirects to c?
Intermediate & Advanced SEO | | Yeshourun0 -
Swiss based, USA links only
Hello, My company is based is Switzerland with a Swiss address and US number but my client are only in the USA. I only have links from US websites and no Swiss website. Can I be penalised by google for that ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Sitewide links and owned site
Hi everyone, I need the community opinion on something. I am webmarketer and SEO for a pure player who runs a couple of e-commerce sites. On one side we have bigsite.com. It makes all our revenue. I have been in charge for years. Results are good. We have smallsite.com. It is starting. But small revenues for the moment. We have a new SEO working on this. My question is : We always had a banner on bigsite.com's homepage, sending valuable traffic to smallsite.com.T he new SEO, has footer sitewide links from smallsite.com to bigsite.com homepage. Considering both sites share same ssl, server and company name, I am quite sure this is out of google's guide lines and would hurt bigsite.com. Do you agree that this is wrong from the new SEO, and that it could hurt my work and the search results for bigsite.com and smallsite.com, as well as team work ? Thanks
Intermediate & Advanced SEO | | Kepass0 -
Disavowing 100k Affiliate Links
Hi all, hope you're all good. I am updating our disavow file, we've noticed a couple more spammy links which are pointing at or site. While I was at it, affiliate links came to my mind. At the moment we have over 100k+ affiliate links pointing to the root of our site and other categories/products, most of them are do-follow. However, taking a look at WMT, it's one of our 'Who links the most' and the affiliate network is pointing a total of 115,065 links to us. My question; bearing it mind this site generates over 2million hits a month, is it really worth disavowing the entire affiliate link network. This would result is all of those 100,000 links being disavowed over time. Do you think this would result in a positive? Let me know your thoughts.
Intermediate & Advanced SEO | | Brett-S0 -
Do I have to many internal links which is diluting link juice to less important pages
Hello Mozzers, I was looking at my homepage and subsequent category landing pages on my on my eCommerce site and wondered whether I have to many internal links which could in effect be diluting link juice to much of the pages I need it to flow. My homepage has 266 links of which 114 (43%) are duplicate links which seems a bit to much to me. One of my major competitors who is a national company has just launched a new site design and they are only showing popular categories on their home page although all categories are accessible from the menu navigation. They only have 123 links on their home page. I am wondering whether If I was to not show every category on my homepage as some of them we don't really have any sales from and only concerntrate on popular ones there like my competitors , then the link juice flowing downwards in the site would be concerntated as I would have less links for them to flow ?... Is that basically how it works ? Is there any negatives with regards to duplicate links on either home or category landing page. We are showing both the categories as visual boxes to select and they are also as selectable links on the left of a page ? Just wondered how duplicate links would be treated? Any thoughts greatly appreciated thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
How to build links naturally?
Hi, I recently started a website on famous Photoshop images. These are available in the internet, but on different sources, so i gathered them all and made them available in my website. So my content is not unique but it was gathered from different sources and made available in one website. How can i get links naturally? Yes, it is a great content, but how people will know about my site so that they can reblog on their blogs? How can i make the users to reblog my content and get links naturally? Can anyone experienced help me?
Intermediate & Advanced SEO | | hari10 -
Linking and non-linking root domains
Hi, Is there any affect on SEO based on the ratio of linking root domains to non-linking root domains and if so what is the affect? Thanks
Intermediate & Advanced SEO | | halloranc0 -
How many links home on a page?
We are planning on a mega menu which will have around 300 links and a mega slider which will have around 175 links if our developer has their way. In all I could be looking at over 500 links from the home page. The Mega Menu will flatten the site link structure out but I am worried this slider on the home page which is our 4th most visited page behind our 3 core category pages. What are your thoughts?
Intermediate & Advanced SEO | | robertrRSwalters0