Repetition in Title Tag and Description

[oomdomarketing]

Let's say this is a hypothetical title:

"Chevrolet Parts in Buffalo, NY | Novotny Chevrolet"

Would having two instances of Chevrolet between the name of the store and the keyword set off a spam warning or at least be a bad SEO practice?

Also, would it be smarter to phrase it, "Novotny Chevrolet Parts in Buffalo, NY" or something of the sort?

Would this principal also apply to meta descriptions?

Thanks!

[spencerhjustice]

I would imagine that because Chevrolet is part of the brand name that it shouldn't cause any issues but using Chevy might be more beneficial anyways.

Also if I recall correctly from when I did keyword research for a Chevy dealership/parts seller, Chevy was actually searched just as often if not more often than Chevrolet. Obviously that's subject to location though.

[FCBM]

Honda Parts | Brand (Honda of Africa) would be just fine. Because if you look at SERPs Google has been able to separate the brand from the title, and at times even flips the result to show brand first. eg. Honda of Africa: Honda Parts.

Also Kevin mentioned that you might use Chevy, however if that terms volume is minuscule than you might not be helping yourself.

[oomdomarketing]

Thanks for your help Kevin!

[KevinBudzynski]

I try to stay avoid using duplicate kw's in title tags if possible. It may not necessarily get you into trouble, but does look spammy. Try changing "Chevrolet Parts" to possible "Chevy Parts".

Also, would it be smarter to phrase it, "Novotny Chevrolet Parts in Buffalo, NY" or something of the sort? No, I would probably have something like this "Chevy Parts | Buffalo, NY | Novotny Chevrolet"

Would this principal also apply to meta descriptions? No issue duplicating kw's here as long as it sounds natural and is written for the potential prospect.