Schema.org
-
Has anyone successfully added the schema.org code to an ecommerce site?
Was it of any benefit to seo?
-
Thanks Lucek great answer, i went ahead and did it, it was pretty painless and i used the GWT to verify it was being read. Its reading the review counts, high and low values but doesnt display them as star ratings - maybe thats only for PPC. But the rest all works which is great.
I was surprised that an ecomm category page wont return any snippets as it contains multiple product tags (according to GWT), but this now puts my worries to one side about too many key word repetitions on the category pages as ive told google exactly why that is.
Here's to a succesful launch!
-
I managed to add this to one of my sites. I can't tell for sure that it did anything good to my rankings (I did too many changes at the time) but I can guarantee You that someday it will. Here's why:
- You show search engines that You put effort into creating Your site,
- structured data is yummy,
- someone, somewhere, someday (most probably already) will scan web for structured data and will use it in some way, potentially linking back to You.
Notice: I used GWT to verify validity of code on product pages, however GWT told me that it didn't found any rich data on the page. As I later found out it didn't mean that my code was invalid, but that GWT decided that the page isn't interesting enough to scan for structured data.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup for eCommerce Category Pages?
My research indicates that applying an ItemList schema markup to our category pages is likely the best way to go. However, I've also ready that Google discourages schema markup on category pages. I'm just wondering if any of you have applied schema markup to your category pages and, if so, how did you do it? John,
On-Page Optimization | | JohnBrown75
Essay Writer1 -
Organization Schema on Interior Pages
What is everyone doing regarding organization schema markup on interior pages? The following article on Moz states that Organization schema should only appear on pages that are about the company (homepage, about page, contact page, etc.): https://moz.com/blog/structured-data-for-seo-2 The Yoast SEO plug-in adds the Organization schema to every page of the site. I am trying to determine what to do with this conflicting information.
On-Page Optimization | | lexomatic1 -
Schema Question
I had ratings stars appearing on my site and recently started using the sale event schema, but the two won't show up at the same time, so the rating stars have now disappeared and have been replaced by sale event data. When looking around for more info I found the attached example which shows both appearing at the same time - however upon trying to replicate this myself with that same site I can't get both to appear. Does anyone know if it's possible for both schema data properties to appear in the results at the same time? save.png
On-Page Optimization | | meqdiw46ao0 -
I have a site with jokes. What schema markup could I use?
My site is about jokes. I wonder what schema markup could I use to be more visible in the search results.
On-Page Optimization | | MichaelJanik0 -
Recommended Schema for a Collection/Category page?
Hi There! Taking on a small project up updating and adding in Schema to a clients site; a previous developer half put in data vocabulary. In my planning I was wondering if their would be a best schema type for category page of products - or a collection of products? Any ideas and experience? Thanks!
On-Page Optimization | | paul-bold0 -
Video schema
My question is if for video schema to work is needed for the video to be on your website or you can do a video schema with a youtube video from your youtube channel
On-Page Optimization | | maestrosonrisas0 -
E-Commerce SEO: What are the Schema.org properties you use?
Quick question about Schema.org for products. What are the properties you like to list on product-pages for an E-Commerce? Thanks.
On-Page Optimization | | AdrienOLeary0 -
Schema.org and Google +
Now that google merged local into Google+, should we be changing the way we do the reviews on our sites to be out of 3? I had one out of 5 and it showed up in the SERPS, but since the change now nothing shows.
On-Page Optimization | | netviper0