Link in my blog to external pages - no follow?
-
Hi everyone.
I'm quite new to SEO (started 6 months ago, but I'm very lucky to work the company that is willing to pay while I'm learning).
I also create some content for the website - I write wood flooring industry blog.
Following some advise from few SEO experts around the world whom I follow I have decided to write 1-2 off topic blogs/month but I have found the way of writing off topic but in reality bringing together wood flooring industry and let's say fashion industry.
My question is - if I want to link to one or two pages (let's say bug fashion brands) shall I use no-follow link?
I do not want to harm my website or theirs. Can those type of posts be the part of building my position within my industry and in general, building authority of my website? Of course appart from getting links TO my website.
Tom
-
There are only three reasons to no-follow a link, Tom.
- The link is untrusted - e.g. User-generated content like blog comments or forums
- The link is being paid for or is otherwise part of a business arrangement (this is a little broader - can include large-scale guest-posting and press releases)
- In specific cases to help manage crawl budget for a site (note: NOT to be used to try to manage flow of "linkjuice" internally through a site)
Anything other than these uses could actually cause overuse of no-follow to make your own site look spammy/questionable.
Here's a really good overview post from Raven Tools blog on exactly the question you're asking about what constitutes effective, safe use of outbound links.
Hope that helps?
Paul
-
Hi Tom,
Question, are the sites you linking to relevant to the post or your industry? How are you bringing wood flooring industry and let's say fashion industry together in the post. If you are explaining how wood flooring and how it's affected by the fashion industry or something related, then there is no harm using follow links and it makes sense to link to the fashion site.
However, if the sites you are linking to are irrelevant to the post, i would not link to it in the first place. You should only link to other sites/pages only if it helps your readers understand more about the subject or anything relevant.
Hope this helps.
Thank you!
-
You can safely have follow link to other websites in your blog posts. However, as a general rule, the anchor text links should be on the brand names of the companies you are linking to. These links should not be reciprocal or paid links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking to a Resource from a multi-language Page
I have a multi-language page where the content is available in several versions (translated). I want to link to a resource that is only available in one English. Is it a good idea to link to this resource from all language versions or should I better include the link only in the English version of my page? In the first scenario for example a Spanisch and a German language version would link to a page in English. Is this ok or could it be considered spam?
Technical SEO | | ConverterApp0 -
Best way to link to multiple location pages
I am a Magician and have multiple location pages for each county I cover. I currently have them linked off the menu under locations/ <county>and also in the footer</county> However I have heard that a link from the page is much stronger, so I am experimenting with removing the Menu & Footer link and just linking to these pages from within the content. It's not really a navigation item and most people come in through search to the right page. Am I diluting the link by having it in the Menu/Page and Footer? I read a long time ago that Google only considers the first link to a page and ignores the rest - is that the case? Thanks Roger https://www.rogerlapin.co.uk/
Technical SEO | | Rogerperk0 -
Keeping external links after moving from http to https?
Hi, Does anyone have experience moving a website to https? I am about to do so. I have 84 linking root domains and around 2k+ external links. If i move a website to https will these links be lost? And how to keep these links? Many thanks, Dusan
Technical SEO | | Chemometec0 -
Why Google ranks a page with Meta Robots: NO INDEX, NO FOLLOW?
Hi guys, I was playing with the new OSE when I found out a weird thing: if you Google "performing arts school london" you will see w w w . mountview . org. uk at the 3rd position. The point is that page has "Meta Robots: NO INDEX, NO FOLLOW", why Google indexed it? Here you can see the robots.txt allows Google to index the URL but not the content, in article they also say the meta robots tag will properly avoid Google from indexing the URL either. Apparently, in my case that page is the only one has the tag "NO INDEX, NO FOLLOW", but it's the home page. so I said to myself: OK, perhaps they have just changed that tag therefore Google needs time to re-crawl that page and de-index following the no index tag. How long do you think it will take to don't see that page indexed? Do you think it will effect the whole website, as I suppose if you have that tag on your home page (the root domain) you will lose a lot of links' juice - it's totally unnatural a backlinks profile without links to a root domain? Cheers, Pierpaolo
Technical SEO | | madcow780 -
Canconical tag on site with multiple URL links but only one set of pages
We have a site www.mezfloor.com which has a number of Url's pointing at one site. As the url's have been in use for many years there are links from many sources include good old fashioned hard copy advertising. We have now decided that it would be better to try to start porting all sources to the .co.uk version and get that listing as the prime/master site. A couple of days ago I went through and used canonical tags on all the pages thinking that would set the priority and that would also strengthen the page in terms of trust due to the reduced duplication. However when I went to scan the site in MOZ the warning that the page redirects came up and I am beginning to think that I need to remove all these canonical tags so that search engines do not get into a confused spiral where we loose the little page rank we have. Is there a way that I can redirect everything except the target URL without setting up a separate master site just for all the other pages to point at.
Technical SEO | | Eff-Commerce0 -
Why is the Page Authority of my product pages so low?
My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years: www.rainchainsdirect.com Most random pages on my site (like this one) have a Page Authority of around 20. However, as a whole, the individual pages of my products rank exceptionally low. Like these: http://www.rainchainsdirect.com/products/copper-channel-link-rain-chain (Page Authority = 1) http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain (Page Authority = 1) I was thinking that for whatever reason they have such low authority, that it may explain why these pages rank lower in google for specific searches using my exact product name (in other words, other sites that are piggybacking of my unique products are ranking higher for my product in a specific name search than the original product itself on my site) In any event, I'm trying to get some perspective on why these pages remain with the same non-existent Page Authority. Can anyone help to shed some light on why and what can be done about it? Thanks!
Technical SEO | | csblev0 -
Pinterist links no follow or followed?
in OSE it says we are getting lots of good links from pages like this on pinterest; pinterest.com/cbn456/inspiration-at-home However if you look at the code it says nofollow. Am I missing something or is OSE just missing it?
Technical SEO | | iAnalyst.com0 -
I have 15,000 pages. How do I have the Google bot crawl all the pages?
I have 15,000 pages. How do I have the Google bot crawl all the pages? My site is 7 years old. But there are only about 3,500 pages being crawled.
Technical SEO | | Ishimoto0