Google Manual Penalty - Dilemma?
-
Hi Guys,
A while back, my company had a 'partial match' manual penalty from google for 'unnatural links' pointing to our site.
This glorious feat was accomplished by our previous SEO agency for quite heavily spamming links (directories, all kinds of low quality sites).
That being said, when the penalty hit we really didnt see any drop in traffic. In fact, it was not long after the penalty that we launched a new website and since our traffic has grown quite significantly. we've doubled our total visits from prior penalty to now.
This previous SEO also did submit a couple of reconsideration requests (both done loosely as to fool Google by only removing a small amount of links, then abit more the next time when it failed - this was obviously never going to work). Since then, I myself have submitted a reconsideration request which was very thorough, disavowing 85 Domains (every single one at domain level rather than the individual URLs as I didnt want to take any chances), as well as getting a fair few links removed from when the webmaster responded. I documented this all and made multiple contacts to the webmasters so i could show this to Google.
This reconsideration request was not successful - Google made some new backlinks magically appear that i had not seen previously. But really, my main point is; am I going to do more damage removing more and more links in order to remove the penalty, because as it stands we haven't actually noticed any negative effects from the penalty! Perhaps the negative effects have not been noticed due to the fact that not long after the penalty, we did get a new site which was much improved and therefore would naturally get much more traffic than the old site, but overall it has not been majorly noticed.
What do you guys think - is it worth risking drop in rankings to remove the penalty so we don't face any future issues, or should I not go too heavy with the link removal in order to preserve current rankings? (im really interested to see peoples views on this, so please leave a comment if you can help!)
-
That's the problem...it's often hard to tell whether a link is natural or not. For example, a local directory listing might be ok, but it could be unnatural. If it helps, I wrote a Moz article that describes different kinds of unnatural links: http://moz.com/ugc/what-is-an-unnatural-link-an-in-depth-look-at-the-google-quality-guidelines
-
Thanks for your response, you've clarified a lot for me here.
Essentially, so long as only the unnatural links are removed I should not harm my sites ranking?That is, so long as Google agree on which links are the unnatural ones!
I better get to work auditing all of these links - see you again in afew years! haha.
-
"Google made some new backlinks magically appear that i had not seen previously."
This made me chuckle. Google is a strange animal. John Mueller has said many times that looking at your links in Webmaster Tools is enough, but I will often get back example unnatural links that are not in Webmaster Tools. This is one of the reasons why when I do a backlink audit I combine links from a number of different sources including OSE, ahrefs and majestic.
Now, I have seen sites lift penalties by just going on their Webmaster Tools links but really it's best to get them from multiple sources.
BUT...even when I combine every possible source I can find I will quite often get example links back from Google that don't exist on ANY backlink checkers. These are tough. But usually they are clues that can help you to find more links. For example, often when this happens it's a scraped version of a press release that is given. What I'll do is take a chunk of text in quotes and search for it on Google and often I'll find 3-4 additional links that weren't in my audit list.
Another thing you can do is download new links from GWT as often new ones will pop up even if they are years old.
Are you going to do more harm to your site than good? That depends on how good you are at auditing links. If you're only getting rid of unnatural links then you won't hurt your site and you may even see an improvement in rankings either immediately, a few weeks after the penalty is lifted, or when Penguin refreshes. But, if you're guessing at your disavow decisions then yes, if you disavow good links you're going to do harm to your site.
Best of luck!
-
Keep doing what you're doing. As long as you know how to properly identify if a site/link is good or bad, you shouldn't hurt your site. Better to do this work now and prevent another penalty in the future than to put it off.
RE: total backlinks - I recommend combining and deduping Open Site Explorer, Webmaster Tolls, Majestic, and AHREFs for the most thorough picture.
-
It will often take multiple requests for Google to remove a manual penalty to ensure you put enough effort in to cleaning up your link profile.
What tools did you use to find your links? It's best to use a combination of tools to find all of the possible links to your site. The amount of links you remove/disavow is relative to the size of your link profile, some sites have had to remove or disavow 1,000s of domains.
Ensure the links that you remove are exact match links or those from directories and guest blogging etc.
It's best to remove more links than not enough as even having poor links will result in Google marking you down. If you're not thorough enough, there's every chance you could get penalized again in the future. Also make sure your recon request is clear and simple and clearly demonstrates the work you have done to remove or disavow any offending links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Third part http links on the page source: Social engineering content warning from Google
Hi, We have received "Social engineering content" warning from Google and one of our important page and it's internal pages have been flagged as "Deceptive site ahead". We wonder what's the reason behind this as Google didn't point exactly to the specific part of the page which made us look so to the Google. We don't employ any such content on the page and the content is same for many months. As our site is WP hosted, we used a WordPress plugin for this page's layout which injected 2 http (non-https) links in our page code. We suspect if this is the reason behind this? Any ideas? Thanks
White Hat / Black Hat SEO | | vtmoz1 -
How long before our website bounce back after Google Penalty?
One of our client websites got recently hacked. In a span of 4 days, it received random backlinks from random websites with random anchor texts. We are already in good standing for some of the keywords we are tracking and the attack got us a penalty from Google and we lost our rankings, moving out of the top 500. We already disavowed these dirty backlinks though we never really diagnosed where these came from. How long do you think our client's website will bounce back from the penalty?
White Hat / Black Hat SEO | | SirAdri110 -
Should I Even Bother Trying To Recover This Site After Google Penguin?
Hello all, I would like to get your opinion on whether I should invest time and money to improve a website which was hit by Google Penguin in April 2014. (I know, April 2014 was nearly 2 years ago. However, this site has not been a top priority for us and we have just left until now). The site is www.salmonrecipes.net Basically, we aggregated over 700 salmon recipes from major supermarkets, famous chefs, and others (all with their permission) and made them available on this site. It was a good site at the time but it is showing its age now. For a few years we were occasionally #1 on Google in the US for "salmon recipes", but normally we would be between #2 and #4. We made money from the site almost entirely through Adsense. We never made a huge amount, but it paid our office rent every month, which was handy. We also built up an email database of several thousand followers, but we've not really used this much. (Yet). In the year from 25th April 2011 to 24th April 2012 the site attracted just over 500k visits. After the rankings dropped due to Google Penguin, traffic dropped by 77% in the year from 25th April 2011 to 24th April 2012. Rankings and traffic have not recovered at all, and are only getting worse. I am happy to accept that we deserved our rankings to fall during the Google Penguin re-shuffle. I stupidly commissioned an offshore company to build lots of links which, in hindsight, were basically just spam, and totally without any real value. However they assured me it was safe and I trusted them, despite my own nagging reservations. Anyway, I have full details of all the links they created, and therefore I could remove many of these 'relatively' easily. (Of course, removing hundreds of links would take a lot of time). My questions ... 1. How can I evaluate the probability of this site 'recovering' from Google Penguin. I am willing to invest time/money on link removal and new (ethical) SEO work if there is a reasonable chance of regaining a position in the top 5 on Google (US) for "salmon recipes" and various long-tail terms. But I am keen to avoid spending time/money on this if it is unlikely we will recover. How can I figure out my chances? 2. Generally, I accept that this model of site is in decline. Relying on Google to drive traffic to a site, and on Google to produce revenue via its Adsense scheme, is risky and not entirely sensible. Also, Google seems to provide more and more 'answers' itself, rather than sending people to e.g. a website listing recipes. Given this, is it worth investing any money in this at all? 3. Can you recommend anyone who specialises in this kind of recovery work. (As I said, I have a comprehensive list of all the links that were built, etc). OK, that is all for now. I am really looking forward to whatever opinions you may have about this. I'll provide more info if required. Huge thanks
White Hat / Black Hat SEO | | smaavie
David0 -
Is there a problem with google?
I have one or two competitors (in the UK) in my field who buy expired 1 - 8 year old domains on random subjects (SEO, travel, health you name it) and they are in the printing business and they stick 1 - 2 articles (unrelated to what was on there before) on these and that's it. I think they stick with PA and DA above 30 and most have 10 – 100 links so well used expired domains, hosted in the USA and most have different Ip’s although they now have that many (over 70% of their backlink profile) that some have the same ip. On further investigation none of the blogs have any contact details but it does look like they have been a little smart here and added content to the about us (similar to I use to run xxx but now do xxx) also they have one or two tabs with content on (article length) that is on the same subject they use to do and the titles are all the same content. So basically they are finding expired 1 – 10 year old domains that have only been expired (from what I can see) 6 months max and putting 1 – 2 articles on the home page in relation with print (maybe adding a third on the subject the blog use to cover), add 1 – 3 articles via tabs at the top on subjects the sites use to cover, registering the details via xbybssgcf@whoisprivacyprotect.com and that’s it. They have been ranking via this method for the last couple of years (through all the Google updates). Does Google not have any way to combat link networks other than the stupid stuff such as public link networks, it just seems that if you know what you are doing you get away, if your big enough you get away with it but the middle of the ground (mum and pop sites) get F*** over with spam pointing to there site that no spammer would dream of doing anyway?
White Hat / Black Hat SEO | | BobAnderson0 -
Should I report this to Google and will anything happen ?
Hi, I am working with a client and have discovered that a direct competitor has hidden the clients business name in meta information and also hidden the name on the page but off to the side. My intention is to ask the company to remove the content, but the client would like me to report it to Google. Is this a waste of time and what request in webmaster tools should I use. The name is not a trademark but the business name is not generic and it is an obvious attempt to target my clients business. Any help would be appreciated, Thanks in advance
White Hat / Black Hat SEO | | Mozzi0 -
Which SEO companies offer Penalty analysis?
I'm having a hard time finding a (good) SEO company which specializes itself in Penalty analysis? Any recommendations? I only found Bruce Clay, but they charge 8,000$ :)...
White Hat / Black Hat SEO | | wellnesswooz0 -
What Google considers to be a branded keyword?
We can set our own keywords as branded in SeoMoz campaign, but Google would not necessarily see them like branded. After reading the Blog post at http://www.seomoz.org/blog/how-wpmuorg-recovered-from-the-penguin-update I had a question: Are there known rules (or at least guesses) what Google considers a branded keyword/anchor text? I guess the first one would be your website domain. So bluewidget.com for example would be a branded keyword for bluewidget.com website. How about Blue Widget or Blue Widget Company?
White Hat / Black Hat SEO | | SirMax0 -
I am still confused about anchor text and penalties
As I understand in order to rank well for the page in google, the page/site has to have a lot of back links that have an anchor text with the keywords that you want to rank for. At the same time if google finds that your anchor text contains kewords that are in your title or h1 tag, it may penalize your site. So what do i do to rank well for my chosen keywords. Lets say I am only interested in keywords San Francisco widget and Oakland widget The title of my webpage says San Francisco | Oakland widget The anchor text that I usually pick is either San Francisco widget or Oakland widget. I also have plenty of links that have anchor text like "website" or "click here" What should I use for my anchor text in my backlinks?
White Hat / Black Hat SEO | | SirMax0