Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Slug best practices?
-
Hello, my team is trying to understand how to best construct slugs. We understand they need to be concise and easily understandable, but there seem to be vast differences between the three examples below.
Are there reasons why one might be better than the others?
http://hollywoodlife.com/2014/06/20/jeremy-meeks-sexy-mug-shot-felon-viral/
-
I don't see that much differences in the URL structure of Hollywood Life and TMZ, their editors just chose the short or shorter variant for their news story (in most cases they don't have to worry about SEO). The Washington post is a pity as they have to add a couple of extra directories in their URL structure.
-
That's a very subjective question, so I'll just list some references that you may want to review: Google's SEO guide (see pages 8-9 for URLs), Ann Smarty's post at SEJ, Moz's guide to URL best practices, and an old Moz post by Rand Fishkin on good URLs. I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Best Practices regarding Robots.txt disallow
I cannot find hard and fast direction about the following issue: It looks like the Robots.txt file on my server has been set up to disallow "account" and "search" pages within my site, so I am receiving warnings from the Google Search console that URLs are being blocked by Robots.txt. (Disallow: /Account/ and Disallow: /?search=). Do you recommend unblocking these URLs? I'm getting a warning that over 18,000 Urls are blocked by robots.txt. ("Sitemap contains urls which are blocked by robots.txt"). Seems that I wouldn't want that many urls blocked. ? Thank you!!
Intermediate & Advanced SEO | | jamiegriz0 -
Taxonomy question - best approach for site structure
Hi all, I'm working on a dentist's website and want some advice on the best way to lay out the navigation. I would like to know which structure will help the site work naturally. I feel the second example would be better as it would focus the 'power' around the type of treatment and get that to rank better. .com/assessment/whitening
Intermediate & Advanced SEO | | Bee159
.com/assessment/straightening
.com/treatment/whitening
.com/treatment/straightening or .com/whitening/assessment
.com/straightening/assessment
.com/whitening/treatment
.com/straightening/treatment Please advise, thanks.0 -
Why do people put xml sitemaps in subfolders? Why not just the root? What's the best solution?
Just read this: "The location of a Sitemap file determines the set of URLs that can be included in that Sitemap. A Sitemap file located at http://example.com/catalog/sitemap.xml can include any URLs starting with http://example.com/catalog/ but can not include URLs starting with http://example.com/images/." here: http://www.sitemaps.org/protocol.html#location Yet surely it's better to put the sitemaps at the root so you have:
Intermediate & Advanced SEO | | McTaggart
(a) http://example.com/sitemap.xml
http://example.com/sitemap-chocolatecakes.xml
http://example.com/sitemap-spongecakes.xml
and so on... OR this kind of approach -
(b) http://example/com/sitemap.xml
http://example.com/sitemap/chocolatecakes.xml and
http://example.com/sitemap/spongecakes.xml I would tend towards (a) rather than (b) - which is the best option? Also, can I keep the structure the same for sitemaps that are subcategories of other sitemaps - for example - for a subcategory of http://example.com/sitemap-chocolatecakes.xml I might create http://example.com/sitemap-chocolatecakes-cherryicing.xml - or should I add a sub folder to turn it into http://example.com/sitemap-chocolatecakes/cherryicing.xml Look forward to reading your comments - Luke0 -
What's the best possible URL structure for a local search engine?
Hi Mozzers, I'm working at AskMe.com which is a local search engine in India i.e if you're standing somewhere & looking for the pizza joints nearby, we pick your current location and share the list of pizza outlets nearby along with ratings, reviews etc. about these outlets. Right now, our URL structure looks like www.askme.com/delhi/pizza-outlets for the city specific category pages (here, "Delhi" is the city name and "Pizza Outlets" is the category) and www.askme.com/delhi/pizza-outlets/in/saket for a category page in a particular area (here "Saket") in a city. The URL looks a little different if you're searching for something which is not a category (or not mapped to a category, in which case we 301 redirect you to the category page), it looks like www.askme.com/delhi/search/pizza-huts/in/saket if you're searching for pizza huts in Saket, Delhi as "pizza huts" is neither a category nor its mapped to any category. We're also dealing in ads & deals along with our very own e-commerce brand AskMeBazaar.com to make the better user experience and one stop shop for our customers. Now, we're working on URL restructure project and my question to you all SEO rockstars is, what can be the best possible URL structure we can have? Assume, we have kick-ass developers who can manage any given URL structure at backend.
Intermediate & Advanced SEO | | _nitman0 -
Best practice for expandable content
We are in the middle of having new pages added to our website. On our website we will have a information section containing various details about a product, this information will be several paragraphs long. we were wanting to show the first paragraph and have a read more button to show the rest of the content that is hidden. Whats googles view on this, is this bad for seo?
Intermediate & Advanced SEO | | Alexogilvie0 -
Best practice for retiring old product pages
We’re a software company. Would someone be able to help me with a basic process for retiring old product pages and re-directing the SEO value to new pages. We are retiring some old products to focus on new products. The new software has much similar functionality to the old software, but has more features. How can we ensure that the new pages get the best start in life? Also, what is the best way of doing this for users? Our plan currently is to: Leave the old pages up initially with a message to the user that the old software has been retired. There will also be a message explaining that the user might be interested in one of our new products and a link to the new pages. When traffic to these pages reduces, then we will delete these pages and re-direct them to the homepage. Has anyone got any recommendations for how we could approach this differently? One idea that I’m considering is to immediately re-direct the old product pages to the new pages. I was wondering if we could then provide a message to the user explaining that the old product has been retired but that the new improved product is available. I’d also be interested in pointing the re-directs to the new product pages that are most relevant rather than the homepage, so that they get the value of the old links. I’ve found in the past that old retirement pages for products can outrank the new pages as until you 301 them then all the links and authority flow to these pages. Any help would be very much appreciated 🙂
Intermediate & Advanced SEO | | RG_SEO0 -
Best server-side sitemap generators
I've been looking into sitemap generators recently and have got a good knowledge of what creating a sitemap for a small website of below 500 URLs involves. I have successfully generated a sitemap for a very small site, but I’m trying to work out the best way of crawling a large site with millions of URLs. I’ve decided that the best way to crawl such a large number of URLs is to use a server side sitemap, but this is an area that doesn’t seem to be covered in detail on SEO blogs / forums. Could anyone recommend a good server side sitemap generator? What do you think of the automated offerings from Google and Bing? I’ve found a list of server side sitemap generators from Google, but I can’t see any way to choose between them. I realise that a lot will depend on the type of technologies we use server side, but I'm afraid that I don't know them at this time.
Intermediate & Advanced SEO | | RG_SEO0 -
What is the best way to handle special characters in URLs
What is the best way to handle special characters? We have some URL's that use special characters and when a sitemap is generate using Xenu it changes the characters to something different. Do we need to have physically change the URL back to display the correct character? Example: URL: http://petstreetmall.com/Feeding-&-Watering/361.html Sitmap Link: http://www.petstreetmall.com/Feeding-%26-Watering/361.html
Intermediate & Advanced SEO | | WebRiverGroup0