Better Conversions with Java Script Pop Up Form or with Independent Page (URL)?
-
Greetings MOZ Community?
I manage a commercial real estate site (www.nyc-officespace-leader.com).
Visitors view listings (for example:http://www.nyc-officespace-leader.com/listings/303-broadway-building-office-sublet-11189sf). If they want more details they click on the "Interested In This Space, Contact a Broker" button. They get directed to a contact us form like: http://www.nyc-officespace-leader.com/contact-us?from_listing=303-broadway-building-office-sublet-11189sf
We are redesigning this form. Remove much of the text and allowing the visitor to check questions pertaining to the property, like "Schedule a Tour", "Get Floorplans", "Details on Similar Space'.
Currently this conversion form is on its own URL, and as such has menus on top, which I am concerned could distract the visitor. Would we get better conversions if this form was a Java script pop up with no menus. That way there would be no distraction for the visitor and we would have a better chance of converting them. Any thoughts?
Also, we are using Google Tag Manager and Google Analytics to track conversions. Would changing to a Java Script pop up form have any implications for tracking?
Thanks everyone!!! Alan
-
Yep, Bingo.
-
You should try A/B testing this change, so you know which is better! The best A/B testing provider out there is Optimizely. I can't speak more highly of their software and support. If you don't want to pay, Google Analytics has a built in testing tool called Experiments. Back when it was Google Website Optimizer, it was a far cry from Optimizely in terms of setting up and deploying experiments.
-
The best way to answer this is to test out both ways and track leads, conversions, etc from each group. I would have at least 1000 samples from each group if possible and then compute some statistics on it for statistical significance. Then, I would let the market tell me via conversions and leads as quantified by the statistics which one is better.
Every industry and niche is slightly different because you are dealing with a different type of customer. What works for a Pilates blog might not work for your type of customer.
Don't guess. Make a controlled test, quantify it then make the decision when the data is in. You will know what to do in short order. You could also use tools like CrazyEgg which track clicks on page, etc which may be helpful.
-
I'm a big fan of popup contact forms.. the user isn't taken to another page and everything else goes into the background. But you'd have to test both variations for yourself to see which converts better for your traffic.
In terms of tracking changes, you'd need to change it to an event (on submit) type goal.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weighted number of conversions - any explanation?
Do any of you know meaning of "weighted number of conversions" in attribution models? How google analytics calculate it? Any example? Thank you.
Conversion Rate Optimization | | Tormar0 -
Is an email signup form more effective than a button?
I'm very confident it is. But I'm looking for a study I can use to tell my conservative bosses that if we replace the button with an email entry field and button, we'll improve conversion greatly. If anyone has a link to a study on how much you can further improve clickthrough by having an overlay form appear, I'd appreciate that as well. Joel
Conversion Rate Optimization | | JoelA0 -
Google Remarketing Conversions - Possible Issue
Hi All, When it comes to Google Adwords, when considering conversions, Google assigns each conversion back to the click that originally drove that visitor on the day they clicked. so, even if someone converts today, Google would show that conversion as occurring two weeks ago when the visitor originally clicked on a paid search ad and came to my site. fine...whatever. My question now is if we use a remarketing campaign through the Display Network, and someone converts, will that conversion be shown under their new visit or back on their original click where they did not originally convert, causing them to be included in our remarketing audience? Cant seem to find a straight answer anywhere and hoping someone out there has some guidance.
Conversion Rate Optimization | | dsinger0 -
No form on PPC landing page
My client has explained to me that they want to drive sales CALLS instead of form submissions because they feel they have a better chance of "closing the deal" on the phone. So my company is working to design a PPC landing page that focuses on the phone number. But the question is, do you still think we should include a simple form on the landing page? There are two competing trains of thought in my office. One is concerned that if we offer a form, people won't call. The other is that if we DON'T offer a form, we will lose out on possibly good customers. In addition to the form, no form question is the question of providing additional links to other parts of the website. One person I work with is concerned visitors will leak away and not pick up the phone. My concern is that if we do not offer a way to "learn more" the visitor will become agitated and not call at all. This is specifically for a focused PPC effort. To recap:
Conversion Rate Optimization | | WestAdvertising
1- Form or no form?
2- Links or no links?0 -
Help with ecommerce duplicate pages and SEO advice(magento base site)
Hi, We have a magento build site (www.mokee.eu) and are selling our own branded goods. So far it is a very limited range of products. It's 1 baby crib in 5 variations. We recently started getting more sales from the site, so I started to look a bit more into optimising our site. I rewrote item name, created better descriptions, added meta titles and description etc. and subscribed to the MOZ analytics platform to understand a bit better ways to improve things up. From what I saw we have a big issue of duplicated content because our product pages are the same and only the product colour changes, which is something google apparently doesn't like However it is important for us that each colour get referenced by google so people who search for grey cot can find a picture of our grey cot etc... Also I was thinking to create only on multi variation page with all colour but when you have only 1 product to sell it might look a bit empty on the site. 1- Do you guys have some advise on how to go round this issue? 2- Do you have any other advise for my site in particular to optimise things and actually do you think i should be worried at all with such a small catalogue? Thanks Sam
Conversion Rate Optimization | | mokeestore0 -
How to Improve Conversions?
One of our two prime goals is to increase visitor --> shopping cart --> order conversions. I would appreciate any advice on how we could improve our conversions from product pages like this one: http://www.audiobooksonline.com/Alex-Cross-Run-James-Patterson.html All our product pages are presented in the same format.
Conversion Rate Optimization | | lbohen0 -
Shorter checkout form converts better? Or can it be harmful?
I've frequently read that the shorter the checkout form the better. My checkout form has the following fields: First name Last name Email Username Password Retype password Card number Card expiration date CVV code Billing street Billing city Billing state Billing zip Here's the thing. Since it's a web-app, I don't need the "billing address" as I'm not physically shipping them anything. Should I remove it? The no-brainer answer seems to be "yes", but I'm wondering if folks don't see any billing address fields, it may look suspicious. Conversions for having it and not don't seem to make much difference, so I suppose I'm looking for some tie-breaker opinions. The "password" and "retype password" fields could be eliminated by emailing the user's a system-generated password. But once again, could a user see this as odd or suspicious and then abandon? Even if I tell them I'll be emailing them a password? They could be sensitive thinking we'd email the wrong email address due to system error or their own typo. I could also eliminate the CVV and not validate against that. But once again, could a user seeing the CVV gone become wary? As much as I'd like to have "guest checkout' it's not feasible. The app is tied to a logged in account, which would also make eliminating the "username" impossible. Based on all the above, I could trim down the form considerably, but would I be doing more harm than good? I could A/B test it, but I don't believe I have a sufficient number of users to test against. Everything I buy, physical or online app, has an address field, so perhaps folks are accustomed to filling out this stuff and I should just keep it to align with user expectations? Thanks.
Conversion Rate Optimization | | bluekite770 -
Conversion Rate - site feedback
Hi We gave a website a bit of a facelift last nov with the aim of increasing its position within Search Engines and getting it to begin making sales. The site: www.funkyfootstools.com is now moving in the right direction for its keyphrases, footstools and ottomans although it still needs some work. The issue I have is that from the visitors that come to the site, the stats prove they have a look around, they are just not purchasing - I am not sure if this is because of the layout, ie. usability or if there is something else. Any ideas & feedback would be greatly appreciated. Thanks Carl
Conversion Rate Optimization | | keane-1145170