One Location - Multiple Businesses
-
We have a client that has multiple businesses running out of the same address with no difference in suite number - what's the best way to work with this considering NAP?
The owner runs several different service businesses and a few online businesses (all legit) out of the same large office space and we want to try to figure out how to get him listed locally with the obvious NAP issue. We can get new phone numbers, but not sure of the best way to handle the duplicate address issue.
Thoughs?
-
Hey Doug,
Smart fellow you are to realize the importance of NAP in this situation. Your best bet is likely to involve:
-
Getting a different suite number for each local-focused business
-
Getting a different phone number for each local-focused business
-
Having a different website for each of the businesses
-
And, of course, each business should have its own name, Google+ Local categories, etc.
If the client does not want to work with his post office to get those suite numbers, then he could end up with merging, duplicate and ranking issues that will be no fun!
-
-
I'm also successful doing this.
-
Agreed, this will often work. We'll usually check with the post office or delivery person directly to make sure there will be no issues.
-
I would test the mail system and see if it works by sub dividing the suite. Like say the address is 299 East Main St, Suite 301. I would try something like this 299 East Main St, Suite 301-A and see if the mail still makes it. If it does, I would use that to delineate the different businesses.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi all, we recently started to claim Apple Maps listings on behalf of our agency's clients, is it possible to transfer ownership of an Apple Maps listing from one Apple ID account to another Apple ID account?
We'd like to claim and complete our clients' Apple Maps listings with our agency Apple ID, then once we're finished completing and verifying each listing, transfer to the client's Apple ID. Is it possible to transfer ownership of an Apple Maps listing from one Apple ID to another? Thanks
Local Listings | | NOUS-Australia0 -
Facebook Locations - Good or Bad for Local Rankings?
Our company has multiple (3) offices, including our headquarters, and each has its own Facebook page. Other than the primary company page, the other two locations have only been claimed and do not have posts, reviews, check-ins, etc. Now, Facebook recently granted us access to Facebook Locations, which, if I understand correctly, would remove 2-out-of-3 office pages and add a "Locations" tab to our primary company page where people can see the other offices. _See Starbucks Example: https://www.facebook.com/pg/Starbucks/locations/?ref=page_internal _ I've read mixed reviews regarding using the Locations feature, but nothing definitively answers whether or not this would negatively affect local rankings. Does anyone have firsthand experience going from individual business pages to a single parent business page with Locations? Is there any trustworthy documentation out there about this?
Local Listings | | MPlata1 -
Can I use the same interior photos for multiple stores in Google My Business?
Hi, The company I work for has many store locations across the country. Getting good/quality interior pictures has become very difficult for us. We recently good a Virtual Tour from Google for one of the locations, and they took some really pictures. According to Google, the "Photos should represent the actual business" and "Represent the real-world business location". My question is: since our stores are VERY similar in the interior, can we use the same pictures for them while we get more pictures? Would Google penalize this? Thanks!
Local Listings | | StantonOptical0 -
What to do with One physical location but serving multiple cities?
Hello everyone, I need help about this. My client sent me this "I have a question about doing local SEO for other locations for the same company.
Local Listings | | Beachflower
The Brisbane data recovery business is linked to Corporate data recovery and are physically based at the same address. Now we have other website for the same business, but named after other cities (eg sydneydatarecovery, melbournedatarecovery etc.). The business has only one physical address, which the one used for Brisbane and Corporate. How can we do Local SEo for the other location website with our Brisbane address.
We do have the Google location registered to a local address we have in each cities, but not display to the public." N.b I already build citation using the address for Brisbane Data Recovery business name. And I didn't know about this before. Please help me to fix this mess.0 -
Why does Google only display a 3 pack of local business results for some terms?
We have seen a pattern in the Google UK SERPS where only three local listings are triggered for a query although they have a more local results to show but chose to only show three: Anyone else seen this? Anyone know why? Is there a magic number for them to trigger a six pack, does the data set they pull from need to be larger for them to trigger more local listings. "Solicitors Cambridge" = 3 listings https://www.google.co.uk/search?q=solicitors+cambridge&ie=utf-8&oe=utf-8&gws_rd=cr&ei=_vCwVc2mHMiAUZ-luZAE "solicitors kent" = 3 listings https://www.google.co.uk/search?q=solicitors+cambridge&ie=utf-8&oe=utf-8&gws_rd=cr&ei=_vCwVc2mHMiAUZ-luZAE#q=solicitors+kent "Solicitors Oxford" = 6 listings https://www.google.co.uk/search?q=solicitors+cambridge&ie=utf-8&oe=utf-8&gws_rd=cr&ei=_vCwVc2mHMiAUZ-luZAE Any thoughts?
Local Listings | | highwayfive1 -
Second location
Hello Moz Community, I have a client that is about to open up a second location. The website is optimized for his current location, should I convert his current site (Wordpress) into a Multi-Site Wordpress and convert the homepage to a directory for both locations with each location essentially having it's own website? If I go this route, I believe I'm going to drop in rankings on his current site since his location homepage url will change (example.com will change to ---> example.com/location-one) also there will have to be a lot of work as far as going through all citations and changing the url's on them. The other way I was thinking is just leaving the site as is and still converting the wordpress site to multisite, but not creating a directory page and just creating a new site for his new location. What do you feel is the best approach or if you guys have a better idea I would love to hear it.
Local Listings | | keywordwizzard0 -
Google Places & Google My Business
Hoping a local biz expert can help ... So all these Google business listing solutions are confusing me. I have Google Places and had been told for several months I would have a new dashboard. I assume I have it now because the interface is different now when I log in. I've noticed missing pictures, descriptions from some of our 70 locations, but so far that's it. But I also see a recommendation for Google My Business. Am I supposed to migrate over there or am I fine where I am. I just want a place to manage my G+ business pages. Thanks!
Local Listings | | SSFCU
Sarah1 -
One company - 2 websites
One of our clients decided to launch a 2nd website to market specific products and services that they provide. The trouble is, they have the same address, phone number and have a similar name. Whilst we have had some success and both websites are on page 1 for their primary keywords, I have a bad feeling that they may have hit a glass ceiling. Does anyone have any suggestions on how to perform local SEO?
Local Listings | | maxweb0