How to measure impact of blogging on the bottom line?
-
I know that blogging is good, because everybody says it is. I know that I can sort out the top landing pages in Google Analytics and see how many of the entrances come through blog posts.
How do I measure the impact blogging has on the bottom line? Would I sort out the entrances to blog entrances and then see how many of those visitors ultimately converted either through a micro or macro conversion?
Would love to hear your thoughts and experiences. How do I convince upper management of the impact of blogging?
-
Hey EGOL,
Thanks for the thoughtful responses. I agree that it's not worth doing the blog if you're just doing it to be like everyone else or just to feel like you're blogging.
I did pull statistics showing how many entrances came through our blog. And all the other metrics you provided are very good, especially the landing on the homepage and clicking on the blog portion, I think that's indicative of a good blog because people remember it even when they get to your homepage.
I'll try these out. Thanks!
-
I know that blogging is good, because everybody says it is.
heh... I think that blogging is the silver bullet that lots of people are wasting their time on.. they are just going through the motions thinking that they have the secret weapon - but it isn't unless your blog is producing.
Ideas for measuring success... all of these might not apply to you and you might think of others...
--- search traffic that is pulled in directly to the blog (you would not have gotten these visitors otherwise)
--- growing feedburner subscriber count
--- number of visitors that land on site homepage and then click to the blog
--- adsense income from blog pages
--- number of likes, links, etc generated by the blog
--- volume of site search that clicks through to blog content
--- number of sales from people who enter through the blog
--- comment activity in the blog
--- direct traffic into the blog
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disabling Hubspot AMP plugin - impact on GA
Hello, all!
Reporting & Analytics | | SimpleSearch
What impact have you seen if you've used the Hubspot AMP plugin and then disabled it?
We saw a big jump in sessions, which is weird because GA was tracking AMP pages. I'm trying to wrap my head around why this is happening but my brain isn't working 🙂0 -
Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM
Hello Experts, Can you please tell me Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM? Any one tell me process and code? Thanks!
Reporting & Analytics | | bkmitesh0 -
Blog Analytics broke for two weeks. How do I account for these hits in my monthly report?
The Analytics on my blog broke for about two weeks before I realized it. I need to come up with some estimated numbers for total pageviews, referrals, direct hits, etc to add to my monthly SEM report. I took the average of the past four 2 week periods to come up with the number of hits. Should I just add this number to the total hits on my site? Or are these hits being counted twice if they went on to the main site? http://www.howlatthemoon.com
Reporting & Analytics | | howlusa0 -
Blog separate from website?
I have 2 domain names - 1 for a blog - the domain name contains key words related to the main subject of the blog. The 2nd is the main website with a domain name = company name - no key words. The blog and main website are about the same subject. SEOMoz link analysis indicates that the main website is getting domain authority credit from the large number of links from the blog to the main website. The blog website gets more traffic than the main website and Google Analytics data indicates that we are getting a low number of referrals from the blog to the main website. If I can increase the referral traffic from the blog site to the main website do you think the link credit from the blog to the main website warrants keeping the sites separate or do people think the blog and the main website should be under the same domain name? Please share your thoughts - I need advice!
Reporting & Analytics | | Arukor0 -
Solving link and duplicate content errors created by Wordpress blog and tags?
SEOmoz tells me my site's blog (a Wordpress site) has 2 big problems: a few pages with too many links and duplicate content. The problem is that these pages seem legit the way they are, but obviously I need to fix the problem, sooooo... Duplicate content error: error is a result of being able to search the blog by tags. Each blog post has mutliple tags, so the url.com/blog/tag pages occasionally show the same articles. Anyone know of a way to not get penalized for this? Should I exclude these pages from being crawled/sitemapped? Too many links error: SEOmoz tells me my main blog page has too many links (both url.com/blog/ and url.com/blog-2/) - these pages have excerpts of 6 most recent blog posts. I feel like this should not be an error... anyone know of a solution that will keep the site from being penalized by these pages? Thanks!
Reporting & Analytics | | RUNNERagency0 -
Stats show /blog/wp-cron.php at the top. What is it?
Hi, I have worked with websites for years but have no clue when it comes to Wordpress. We have our main website and then a Wordpress blog running in a subfolder that is only about a year old. The blog has only 7 posts so you can see how small it is vs main website with 200 pages. Usually our main index page of the site is at the top of the stats with the most views and this page /blog/wp-cron.php is about 30% lower. Now suddenly over the last month this page has jumped to the top and accessed almost as much as the home page of the site. We took a big hit with the latest Google Update so we are tyring to determine if there is anything technical in our site that has caused an issue. Thanks in advance Force7
Reporting & Analytics | | Force70 -
Best practices to track blog.mydomain.com in Google Analytics?
What is the best practice in Google Analytics? Tracking blog.mydomain.com + mydomain.com under the same profile? Or creating separate profiles for each blog.mydomain.com and mydomain.com? Thanks!
Reporting & Analytics | | gerardoH0 -
Using Clients GA account for their over all website to Optimize Their Blog? or is there a better way to compare apples to apples
I would like to optimize my clients blog. If I am using their GA account for their over all website but put in the sub folder for SEOMOz, will it detect that I only want to optimize the blog ex. http://xxx.com/blog or will I be seeing the GA for the entire site on SEOMOZ?
Reporting & Analytics | | CliffordC0