Replacing Metas and Keywords
-
How often we need to replace our meta titles, meta descriptions and keywords so that we are able to find which one works and which does not. Can we make some schedule like on monthly or quarterly basis. What are the best practices in this regard?
-
Tanveer,
what I meant was using the Social Media meta data tags in your page. Before we used the meta data tags Google didn't use our given Title and Description. After we entered it in the Meta Data tags for Facebook and Twitter (We used the same title for SM and our page, as did we do with the description) and all of the suddon Google used our Title and description.
Hope you understand what I meant now.
Regards
Jarno
-
Theres a lot of trail and error but the Moz keyword tool helps, as long as you mention the keyword some where in the title or description you're normally in a good position the rest is working on CTR really.
meta tags are only one part of ranking keywords don't forget.
-
Hello,
Ok fine, if we remove the meta keywords, then how we determine that our site is being reached (or reachable) against certain keywords. I mean how we can asses that which keywords (in our titles and descriptions) perform on our site?
Will we carry on adding and testing/analyzing keywords (obviously from the titles and descriptions) in the moz keywords ranking tool??
Hope i am bale to convey my concern
More power to your responding capacity!!
Tanveer
-
Hi Taneer,
Yes Keywords is obsolete.
-
Hi,
Thanks for sharing the insights. So you mean to say we need to focus on meta titles and meta descriptions only and remove the meta keywords?
Regards
Tanveer
-
Hi Jarno can you please explain your this part of the response: " We then used the Social Media integration with titles and descriptions -> Google suddenly changed them too and we started ranking pos. 1 and 2 with some pages. "
I think you are pointing out something unique and interesting. I mean how to integrate SM with titles and descriptions. Good if you could be able to give one or two examples on this.
Thanks and Best Regards,
Tanveer
-
What Keri is pointing out is quite a good one actually. This was one of the reasons why some pages wouldn't rank. We entered a title and description still nothing. Finally at page 9 or 10 I think it was we found the page. With a completely other title and description. We then used the Social Media integration with titles and descriptions -> Google suddenly changed them too and we started ranking pos. 1 and 2 with some pages.
As for the time laps: A good test (like Rand did with his last WBF video) takes up at least 3 months maybe more. Some changes will take like forever to take effect, others you might notice earlier. Don't give up to soon.
Keyword tag isn't needed anymore indeed like pixel and silver stated.
hope this helps some
Regards
Jarno -
Nice one Pixel by Pixel,
Completely forgot to mention about the Meta keywords!
But yes I completely agree. We've removed them from our site completely.
Only give competitors an edge over you.
-
One other item of note is that the search engines often choose their own title and snippet to display in the SERPs, even if you've specified something in your code, so you don't know if the person actually saw the title or description that you used.
-
Hello,There is no golden rule. Quick note Meta Keywords are no longer needed any only serve to show competitors what you are trying to rank for and there is some evidence Bing uses them for negative reasons so I wouldn't bother with them.
You need to make sure you give enough time for the meta to take affect. My advice is to focus on the user: create a meta that will help CTR from SERPs from users, now you can sneak a keyword in there but more clicks will maintain your placement.
Now if I had to force an answer I would guess around once a month but again if you rush it you might find your self missing the bulk of the testing not forgetting seasonal changes etc. I recommend putting max effort into meta then leaving it to focus on other areas.
also a big shout out to - http://moz.com/blog/new-title-tag-guidelines-preview-tool
Best of luck.
p.s. don't forget the resources that Moz has -
-
Hi,
I wouldn't recommend changing anything that is already successful. i.e. high click-through-rate (CTR) high conversion rate or low bounce rate. People often get caught up with the idea of testing things and improving results and end up doing more harm than good.
However, if you identity areas where improvement is needed, these are ideal places to carry out tests.
In terms of what to do next, I recommend that you do some in-depth competitor analysis on all of the sites currently ranking above you.
Look at all of the elements that you've mentioned above and see what your competitors are doing in those areas. If you find that they're currently doing something better than you, strive to improve that.
Good research is the key here. Make sure to follow this rule:
Research - Hypothesise - Test - Review
Another important element to not forget is benchmarking. Ensure that you benchmark before you implement any changes, that way you can see what the overall effect is.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword inside keyword
Hi, I'm a newb and I'm trying to wrap my head around how this keyword thing works. Let's say I find these KWs as part of my research: Acupuncture Acupuncture Clinics Acupuncture Clinics in Gainesville Acupuncture Clinics in Gainesville Florida Does optimizing for Acupuncture Clinics in Gainesville Florida optimize me for all the other terms as well? And furthermore, might I appear for searches like these too: Acupuncture Florida Acupuncture Gainesviile Acupuncture clinics Fl Thanks a bunch!
Keyword Research | | Graphbyte0 -
Keyword tool suggestions??
Hello, What does everyone use as a good keyword tool for keyword research? I previously used Google's, but would like something better than what its become. Thanks!
Keyword Research | | CHECOM0 -
How Can I Rank My One Keyword ?
I read many places about never use the same keywords/anchor text this will consider as spam by google, so i want to know if suppose my main keyword is Indian bridal sarees than how can i give rank to that keyword, should i use the same exact keyword but in different format like bridal indian sarees or indian bridal sarees shopping something like that. Should i use LSI keywords in that keywords. Please help Second, I also read some people saying they use 70% primary keywords and 30% LSI or generic words, so that mean if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic. Kindly please advice this also.
Keyword Research | | chandubaba0 -
How do I make sure my homepage ranks better than my 2nd page when I need the same keywords for both? I don't want them competing against each other for keywords.
I seen here on SeoMoz something about more than one page having the same keywords so they don't compete against each other for the same keywords that makes sense to me. But I would like my main page (homepage) to be ranked better over time rather than the 2nd page or do I just not care about the second page ranking at all and don't SEO the page very well? ,Both pages have similar content so I need the keywords for both. So im very confused on what to do with the second page. Thanks in advance to any helpful answers, i am a newbie when it comes to SEO.
Keyword Research | | DreamKandy0 -
Keyword competitiveness/research
I'm familiar with ranking factors and can get a pretty good idea of whether going for a keyword is realistic by looking at the seomoz keyword difficulty tool. As well as the % score it has a lot of useful information. There was an seomoz article a while ago that detailed how 100 or so experts determine a keyword's competitiveness. Does anybody have the link? Or just as good, any useful guides to interpreting the data to gauge how possible it is to compete? Thanks
Keyword Research | | PTMPercy0 -
To Meta Keyword or Not To Meta Keyword, That Is The Question
I can't seem to get a reliable answer on this one. It seems to be split down the middle as far as who agrees and who doesn't, of course some of that content is outdated. So, for today, should I be using the meta keywords tag or not? Thanks, Steven
Keyword Research | | sfmatthews0 -
A question about local longtail keywords
Hello all. This is my first interaction with SEOmoz, and I am still in my learning phases. I currently own a lawn fertilization company near Allentown, PA. I do the site for myself, and I am ranked number one for organic lawn care for my cities. My question may seem kind of elementary, but I just want to clear this up for myself. I want to start a side business doing SEO, and from what I gather step one is keyword research. I plan on building new sites to start as opposed to going in and fixing existing ones. So, I've been reading a lot on how to do keyword research and so forth. I will use my current business as a reference for my question. Should my main keywords be along the lines of "lawn care" and "lawn services", and then the location specific stuff be seperate? Or should my main keywords be "lawn care allentown, pa"? I plan on running my business solely for local businesses, so I am not to interested in competing with the entire world for keywords. I just wasn't sure how to differentiate my keyword research for local business. I hope that question made some sense. I am really starting to grasp the elements of SEO, but for some reason the keyword part of things perplexes me. Thanks for any responses!
Keyword Research | | GroundFloorSEO0 -
Do you use broad match or exact match on Adwords Keyword Tool when doing keyword research?
I wasn't sure whether to classify this as a discussion or a question. I'd love "the right answer" but I'm not sure if we're going to get one... Let's try. When you use the Adwords Keyword Tool for doing keyword research, do you use the numbers from "broad match" or "exact match" when comparing relative search volume of keywords? (And yes, I know the numbers need to be taken with a grain of salt, but when it comes down to it, you're using the numbers to compare and come to conclusions regarding the best keyword to use - so which match type gives you the data you're looking for?) To be a little more specific - when you select "exact match" for, let's say the keyword "baking supplies", is that telling you how many people searched for that phrase within quotes <"baking supplies">, or how many people searched for only <baking supplies="">, as opposed to that word within a phrase <baking supplies="" stores="">or with the words reversed <supplies baking="">?</supplies></baking></baking> Based on some keyword research we had done a year ago where any phrase reversals like <water bottles="">and <bottles water="">were coming out with the exact same numbers, even when it wasn't so intuitive that there would be the same search volume, we came to the conclusion - with the tentative suggestion of the SEOMoz staff on the old Q & A - that broad match would include all instances of the keywords in reverse order, so if you wanted to know how many people were searching for <water bottles="">only, you needed to use exact match. </water></bottles></water> That's what we did for about a year (I also think I saw Rand mention that somewhere in a presentation slide recently, although I could be mistaken and I don't recall exactly where it was to check it up) and then based on a recent forum discussion I had where someone was questioning that premise, I did another check with two KW reversals and while <water bottles="">and <bottles water="">still give the same number, <baking supplies="">and <supplies baking="">do not. </supplies></baking></bottles></water> So I'm left with a big question here as to what the best policy is. Google Adwords Help is very vague on what the match type means in the tool (it seems to be talking about only your settings for your campaigns). So - any input after this long saga? Thanks!
Keyword Research | | debi_zyx0