What to do about removing pages for the 'offseason' (IE the same URL will be brought back in 6-7 months)?
-
I manage a site for an event that runs annually, and now that the event has concluded we would like to remove some of the pages (schedule, event info, TV schedule, etc.) that won't be relevant again until next year's event. That said, if we simply remove those pages from the web, I'm afraid that we'll lose out on valuable backlinks that already exist, and when those pages return they will have the same URLs as before.
Is there a best course of action here? Should I redirect the removed pages to the homepage for the time being using a 302? Is there any risk there if the 'temporary' period is ~7 months?
Thanks in advance.
-
Dont move it at all. Thats a terrible idea
Use an updated flag in sitemap/schema
-
Don't redirect or remove - even if "outdated" the content still can provide some value. Just add a note on top of it and / or add a feature so someone can signup to get a notification when things will happen again or a reminder.
Cheers.
-
A 302 might not be a bad way of doing it if those urls will appear again next year. Another way to do it would be to develop some evergreen content for those urls that you can replace the outdated info with in between seasons.
..."We're going to have a great schedule next year that will include all kinds of great entertainment...sign up for our newsletter updates to keep up to date with the program and receive discount opportunities for next year" ... kind of thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to change URL for already ranking pages
Hello. I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do? What is the best way to change URL for already ranking pages?
Technical SEO | | GoMentor0 -
Google Displaying wrong URL but correct page title and description in SERPS
Hi. Our second highest performing page on Google is messed up in the SERPS. This is our login page. It always ranks high. It still does, but the URL is incorrect. Google is referencing an old redirect that was for a one off campaign from January 2014. This page has long been redirected. But now the vanity url for this page is what is displayed in Google. The link goes to our login page but once you log in it redirects you to a page saying the offer has expired instead of your account details. This is a huge issue for us. Can anyone shed some light? I'm having a rel canonical added since this page is used for a lot of vanity deeplinks.
Technical SEO | | PollyKane0 -
Will really old links have any benefit being 301'd
I have a client who when they built their site never had any of their old links 301'd - I've now managed to locate a few of these links and am going to redirect them. The site was rebuilt 2006/07 - and it ranked page one and #1 for lots of relevant keywords, if I redirect these to the current pages will the rankings still carry??
Technical SEO | | lauratagdigital0 -
Will updating part of my site help a static web page
Hi, what i am trying to find out is, i have a page on my site http://www.clairehegarty.co.uk/virtual-gastric-band-with-hypnotherapy and i would like to know, once i have got the page to the way i want it, the page will not change, so i would like to know if i update my site and add pages and articles, will the updates help this page with google rankings, or do i have to keep updating this page if i want it to rank high with google. i have seen pages that have never changed but they continue to rank high with google and i would like to know their secret
Technical SEO | | ClaireH-1848860 -
Creating in-text links with ' 'target=_blank' - helping/hurting SEO!?!
Good Morning Mozzers, I have a question regarding a new linking strategy I'm trying to implement at my organization. We publish 'digital news magazines' that oftentimes have in-text links that point to external sites. More recently, the editorial department and me (SEO) conferred on some ways to reduce our bounce rate and increase time on page. One of the suggestions I offered is to add the 'target=_blank" attribute to all the links so that site visitors don't necessarily have to leave the site in order to view the link. It has, however, come to my attention that this can have some very negative effects on my SEO program, most notably, (fake or inaccurate) time(s) on-page. Is this an advisable way to create in-text links? Are there any other negative effects that I can expect from implementing such a strategy?
Technical SEO | | NiallSmith0 -
Removing some of the indexed pages from my website
I am planning to remove some of the webpages from my website and these webpages are already indexed with search engine. Is there any way by which I need to inform search engine that these pages are no more available.
Technical SEO | | ArtiKalra0 -
Slashes In Url's
If your cms has created two urls for the same piece of content that look like the following, www.domianname.com/stores and www.domianname.com/stores/, will this be seen as duplicate content by google? Your tools seem to pick it up as errors. Does one of the urls need 301 to the other to clear this up, or is it not a major problem? Thanks.
Technical SEO | | gregster10000 -
Are 301s advisable for low-traffic URL's?
We are using some branded terms in URLs that we have been recently told we need to stop using. If the pages in question get little traffic, so we're not concerned about losing traffic from broken URLs, should we still do 301 redirects for those pages after they are renamed? In other words, are there other serious considerations besides any loss in traffic from direct clicks on those broken URLs that need to be considered? This comes up because we don't have anyone in-house that can do the redirects, so we need to pay our outside web development company. Is it worth it?
Technical SEO | | PGRob0