Anyone using Webtrekk?
-
For months now we have experienced major frustrations with Google's way of running and measuring traffic and providing analytical information.
Although our measuring and segmentation requirements are not unique (I would heavily digress if I describe it) we established with Google Analytics engineers in engagements for more than 2 months, that GA is incapable measuring the traffic we require.
The few products I came across which are capable of providing proper segmentation based on product categories are Kissmetrics (unfortunately not a all-in-one analytics tool), Webtrends (horribly expensive) and I just recently stumbled across Webtrekk (http://www.webtrekk.com/en/products/q3.html).
I was wondering if anyone is using or has used Webtrekk and would be able to share some experience (and how it compares to GA and Webtrends).
-
I am going to answer my own question
We have been running Webtrekk in a proof-of-concept test for the last few days. If you are familiar with GA's custom-variable-, event and ecommerce-tracking, implementing Webtrekk is straight forward. The major difference (where GA fails miserably for us) is the content aggregation. GA tries to solve this with Advanced Segments or Custom Variables, but fails in the way GA tracks sessions. Webtrekk does this properly and the flexibility you have on filtering is far superior to GA. Data will be calculated on the fly (about 1 hour behind real-time traffic) and accuracy levels are much higher than GA. It is still too early to say if we will go with Webtrekk, but initial signals show that from an analytics perspective it provides more accurate business intelligence than GA. Although I have not had a look at Webtrends (they refuse to run a free POC, but will also cost more than USD 50K/p.a.) I would rank the analytics platforms we tested like this (in order of preference) (1) GA - it's free and as long as you just need indicative figures you are good (2) Webtrekk - paid, but sofar very good (usable) analytics data (3) Webtrends - paid (very expensive and not open to free trials) (4) GA Premium - (paid - super expensive and I don't see any value in it) (5) Kissmetrics - lacks full analytics functionality
-
Hi,
I have heard about webtrekk but don't know much about it. Looks like another interesting Web analytics tools. It provides all facilities like Google analytic. One major difference is WebTrends trackswebpages including Javascript and Google analytic detect webpage which containing Javascript .
"WebTrends provide multiple methods for generating web traffic analysis reports. This is done using either client-side tracking via a javascript tag included on all of the web site pages requiring analysis, Generation of reports in Google Analytics can only be done via client-side tracking, analysis of your server web log files is not possible with this option."
I want to share this link it contains useful difference between both GA and Webtrends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Since implementing GDPR, has anyone seen website traffic plummet?
On December 1 and 2, I implemented a cookie banner on 5 of my Wix sites (https://www.sanitationsolutionsinc.com is one example) in order to be in compliance with GDPR, CCPA, and LGPD. Since then my traffic according to Wix Analytics and Google Analytics has plummeted. Anyone else have the same issue? How did you fix it?
Reporting & Analytics | | Jason_Taylor0 -
Has anyone else seen a large increase in Direct Traffic in Analytics since August 21 2017?
I work at an agency that has Google Analytics to many different sites. About half of them have seen a huge increase in their "Direct" traffic since August 21. Given the cross section of sites I am viewing, I don't think this issue just effects our clients. So has anyone else seen this issue? Any ideas on how to correct/filter?
Reporting & Analytics | | Rogersthe3rd1 -
Using Canonicals on category or link pages
Hey, If a site has category or tag pages showing in search results for a particular keyword - sometimes higher than the page you would like to rank - could using canonical redirects on categories and tags be a solution? Thanks
Reporting & Analytics | | wearehappymedia0 -
How to use remarketing using GTM?
Hello Everybody, Can you please tell me how to use remarketing using GTM? I have read lots of post but confused with Google Analytic, adwords, merchant, tag manager, codes...etc. So can any one explain me properly? Regards, BK Mitesh
Reporting & Analytics | | bkmitesh0 -
Has anyone experienced Google Analytics track the page visit to a "thank you" page, but not the goal conversion?
Has anyone experienced where Google Analytics would track the page visit to a "thank you" page, but not the goal conversion that should result? The goal had worked for a long time as it is as just a goal url with head match. No funnel. Not case sensitive. For about four days now, no conversions have been recorded, but Google Analytics shows hundreds of people visited the page that should trigger the goal. Additionally, we have received the hundreds of leads. A Screaming Frog search shows the code is embedded throughout the site. For the interested, the GA code looks like (and the 8 Xs are the correct number on the site): Am I missing something?
Reporting & Analytics | | 352inc0 -
Is there a way to use Google Analytics event tracking for YouTube embedded videos on my website?
Hello! I am trying to track different types of interaction on the YouTube for videos which are embedded on a website to measure the interaction on these video from my organic traffic. Is there a good way to go about this with the code since these are coming from an iFrame on YouTube? Would appreciate any feedback or help on implementing the event tracking with YouTube videos. Many thanks!
Reporting & Analytics | | CabbageTree0 -
Setting up Analytics on a Site that Uses Frames For Some Content
I work with a real estate agent and he uses strings from another tool to populate the listings on his site. In an attempt to be able to track traffic to both the framed pages and the non-framed pages he has two sets of analytics code on his site - one inside the frame and one for the regular part of the site. (there's also a third that the company who hosts his site and provides all these other tools put on his site - but I don't think that's really important to this conversation). Not only is it confusing looking at the analytics data, his bounce rate is down right unmanageable. As soon as anyone clicks on any of the listings they've bounced away. Here's a page - all of those listings below " Here are the most recent Toronto Beaches Real Estate Listings" are part of a frame. http://eastendtorontohomes.com/toronto-beach-real-estate-search/ I'm not really sure what to do about it or how to deal with it? Anyone out there got any good advice? And just in case you're wondering there aren't any other options - apart from spending thousands to build his own database thingie. We've thought about that (as other agents in the city have done that), but just aren't sure it's worth it. And, quite frankly he doesn't want to spend the money.
Reporting & Analytics | | annasus0 -
Do I need to turn off custom results or empty my cache before using the SEOMOZ Pro Rank checker?
I'm getting unusual swings in SERPS ranks from one day to another (I had several keywords ranked in top ten go to the the third or fourth page in a week). I knwo that there's always variation because of localized and custom search, but this seems to be something more.
Reporting & Analytics | | bbelgard0