Keywords, when are you overdoing it in the URL?
-
Hi guys,
I'm auditing a site covering compensation for cancer.
Keywords could include:
- Undiagnosed cancer 20
- cancer compensation 10
- undiagnosed cancer symptoms 10
- cancer misdiagnosis claims 20
- cancer claims 10
- misdiagnosis of cancer 50
- cancer misdiagnosis 70
So, when structuring the URL for the category, this was previously selected:
Although sub-pages appear like this:
'Cancer misdiagnosis' as a keyword attracts the most traffic, but if we're using it on sub-pages - is there a need to include it twice on all sub-page URLs?
With that in mind, would it be better to follow the following format?
- www.site.co.uk/medical-negligence/cancer-compensation
- www.site.co.uk/medical-negligence/cancer-compensation/breast-cancer-misdiagnosis-claim/
Or is there a better way to structure this?
Thanks in advance guys!
-
I would not recommend changing URL structure unless you have a very good reason to do so. Worrying about kw density on a decently readable, nice URL should not be reason to recommend a total URL rewrite.
-
The keywords should be located as close to the domain.
Ideally remove URL category to leave the "clean" URL.Good luck ...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google crawl parameter URLs?
Hi SEO Masters, Google is indexing this parameter URLs - 1- xyz.com/f1/f2/page?jewelry_styles=6165-4188-4184-4192-4180-6109-4191-6110&mode=li_23&p=2&filterable_stone_shapes=4114 2- xyz.com/f1/f2/page?jewelry_styles=6165-4188-4184-4192-4180-4169-4195&mode=li_23&p=2&filterable_stone_shapes=4115&filterable_metal_types=4163 I have handled by Google parameter like this - jewelry_styles= Narrows Let Googlebot decide mode= None Representative URL p= Paginates Let Googlebot decide filterable_stone_shapes= Narrows Let Googlebot decide filterable_metal_types= Narrows Let Googlebot decide and Canonical for both pages - xyz.com/f1/f2/page?p=2 So can you suggest me why Google indexed all related pages with this - xyz.com/f1/f2/page?p=2 But I have no issue with first page - xyz.com/f1/f2/page (with any parameter). Cononical of first page is working perfectly. Thanks
Technical SEO | | Rajesh.Prajapati
Rajesh0 -
URL Question: Is there any value for ecomm sites in having a reverse "breadcrumb" in the URL?
Wondering if there is any value for e-comm sites to feature a reverse breadcrumb like structure in the URL? For example: Example: https://www.grainger.com/category/anchor-bolts/anchors/fasteners/ecatalog/N-8j5?ssf=3&ssf=3 where we have a reverse categorization happening? with /level2-sub-cat/level1-sub-cat/category in the reverse order as to the actual location on the site. Category: Fasteners
Technical SEO | | ROI_DNA
Sub-Cat (level 1): Anchors
Sub-Cat (level 2): Anchor Bolts0 -
301 Redirect to add juice from Keyword A to Keyword B
Here's our situation: Our company sells Employee HANDBOOKS (the book that explains to employees how the company itself is run, more or less). That's the technically correct term for them. However, many people use this term interchangeably with Employee MANUALS. Employee MANUALS are actually slightly different. (they're more specific, usually a list of common office policies and procedures and how to do them) When doing Keyword research, we learned that many, many people search for Employee MANUALS when they actually are interested in an employee HANDBOOK. We've got our page optimized for the Keyword Employee HANDBOOKS, because in our copy we always refer to it as such. Here's my question: Would it be "cloacking" or some other blackhat nonsense if we did this: #1. Take a copy of the current page, and make a second page for it with a slightly different URL, but optimize the SEO-relevant parts for the phrase Employee MANUAL. #2. That page will also include a 301-redirect towards the original page, which is identical except the SEO bits are optimized for Employee HANDBOOKS. My understanding here is that we'd get the SEO juice from the phrase Employee Manual, without actually having to do the upkeep on two different pages. We also avoid having to have a random page SEO optimized for an improper term just because of the general confusion about what the product is called. Are we on the right track here? Or is this going to annoy Google, or not have the result I'm predicting? Any insight is appreciated!
Technical SEO | | CEDRSolutions0 -
Difficulties in positiong a specific keyword
Hi, I am responsible for the blinds and curtains brand Kaaten and the its online store that operates in the Spanish market, during the last 6 months we have increasing substantially the traffic and improving the positioning of our main keywords (in most of the cases we postion right under Ikea and Leroy Merlin). However, there is a keyword that I cannot get to position, not even in the top 50 positions - that is the word "cortinas". I do not understand why is that happening as in a word like "estores" with similar monthly searches and competition we rank 3rd. Looking at the Home site and analysing both keywords the density is similar, so I do not see many differences there. I also cleaned up a bit the content to remove some "cortinas" keywords and thus avoid the keyword stuffing, but no results so far. Does any of you have any suggestion that what I can do to position better in that particular keyword? Look forward for your response and thanks for your help.
Technical SEO | | oriolbandalux0 -
Should the date be included in news URLs
My website is not a news or magazine site, but we do have a news section updated 2-3 times a week with industry related news. We are working on a new structure for the URLs.
Technical SEO | | theLotter
Should the date be included in the URL? From this article from Google I understand that as long as we submit a news sitemap it doesnt matter whether or not numbers are included in the URL, correct? https://support.google.com/news/publisher/answer/68323?topic=116650 -
Keywords Ranking Dropped
Hi All, One of my website http://www.greenhomepest.com/ were ranking on Google first page for the keywords as mentioned below: pest control in Scottsdale
Technical SEO | | RuchiPardal
pest control in Mesa
pest control in Gilbert
pest control in Tempe
pest control in Peoria
pest control in Queen Creek
pest control in Glendale
pest control phoenix
pest control arizona
pest control az
pest control phoenix az
Pest Control in Chandler But some days before all keywords are disappeared from top 100.I tried to find out the reason but not succeed. Can you please help me to find out the exact reason behind this??0 -
Keyword targeting & differentiation between similar keywords
I'm having trouble wrapping my head around keyword targeting when two keywords are very similar. Here's my dilemma, lets just I sell ACE brand Widgets I'm doing well with “ACE Widgets” queries but not “ACE” How do I fix this since “ACE” is already all throughout the results page & supposedly anchor text is playing a less and less significant role in link relevancy so just getting links with “ACE” as the anchor text wouldn't really help (I wouldn't think) Just a little confused. Thanks
Technical SEO | | SheffieldMarketing0 -
Several Keywords Dropped Completely
On December 14th one of my sites dropped completely for multiple keywords. I cannot figure out why this happened. I have been adding content more in the past few months than ever before... www.howtomac.com is the website I am attaching a few webmasters screenshots so you can see the drop. Any help is much appreciated. htm-webmasters-0.jpg
Technical SEO | | 38wesley1