Did The Last Google Algorithm Update, Hit sites with poor anchor text?
-
My content is quite strong within my niche, so I ranked well, but last month my rankings plummeted. On closer examination and scrutiny I discovered my anchor text needed updating. Has anyone else seen this happening in the last four weeks?
-
Thankyou Michael.
-
This also depends strongly on your domain name and link portfolio. The latest addition to the penguin update slashed the rankings of exact match keyword domains and badly hurt sites with un-natural link portfolios.
It looks like one of the big factors that got hit is diversity of anchor text within back links. If the vast majority of your links had keywords and not the company brand, you more than likely got hit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Https & Google Updated Guidelines
Hi We have https on aspects of the site which users directly interact with, such as login, basket page. But we don't have https across the whole site. In light of Google adding it to their guidelines - is this something we need to put into action? Also same question on the Accessibility point Ensure that your pages are useful for readers with visual impairments, for example, by testing usability with a screen-reader. Are we going to be penalised if these are not added to our site? Thank you
Algorithm Updates | | BeckyKey0 -
Google is simplifying my meta titles. What does it mean?
Hi Guys. I've noticed that google seems to be simplifying my meta titles in their SERP for some keyword searchs. Should I be worried about this? Perhaps a sign of being a little 'spammy' in my meta titles? Or is Google just aiming to bring up the most relevant looking result? Based on that specific search? Isaac.
Algorithm Updates | | isaac6630 -
Satisfaction survey on Google search results
Anybody else noticing Google satisfaction surveys on long-tail results? I'm only seeing it when there are no ads... 6071fb3341.png
Algorithm Updates | | Propecta1 -
Google Authorship and Hobby Blog
I hope that someone can help me come up with the best option. Please forgive my ignorance on this issue. I have a hobby blog and up until now I have not wanted to associate it with my real name. It is a menswear blog about classic American style. I was afraid that it may be a hindrance if I was ever looking for a more conservative career than SEO. I am now reconsidering this and thinking that claiming it may be of more help than harm. Which brings me to Google Authorship. My dilemma and misunderstanding stems from the fact that I have mutliple Gmail accounts. I am guessing that some of the newer accounts have a G+ associated with them. So my question is do I use the email that is associated with my blog or my main gmail that I use personally? If I do use the gmail associated with the blog will it then become my default Google plus profile? Any insight would be helpful. Thanks in advance. If any of you are interested the hobby blog is Oxford Cloth Button Down.
Algorithm Updates | | JerrodDavid0 -
Relevant site outranked by powerful un-relevant sites
One of my clients has a site in a niche market, and has been ranking well for years. Since the Penguin algorithm changes his site dropped and 4-5 other sites came out of nowhere to take to top spots. These are very large sites, but they are not really reliant to the search terms. Sure, they sell one or two of the niche products, but our site is dedicated to those products. The site has been updated since I took over on the site, and is well SEOed. The site in question still ranks 1st for the keywords in every other search engine imaginable. Has anyone else encountered this? If so, how did you combat it?
Algorithm Updates | | DavidWilsonSEO0 -
Does Google do domain level topic modeling? If so, are off-site factors such as search traffic volume taken into account?
80% of my site's organic traffic is coming through a resource that is only somewhat related. Does Google think the main topic of my site is terms this resource targets thus bumping the terms I care about to a sub-topic level of sorts? If this is the case, would putting the resource information into a sub-domain help to solve the problem?
Algorithm Updates | | tatermarketing0 -
Update content
y'all, what is the recommended amount of time in which content on a website should be refreshed? TY
Algorithm Updates | | imageworks-2612900 -
Google place page Images
Is there any real difference in uploading an images directly to your google places page or linking an image from another site? I have heard that you get better results if you upload a photo to photo bucket then to insider pages then post that link to your google places page. To me it just seems a bit odd to do things this way. I get that it's suppose to give you more back links however I don't think it would necessarily be relevant or useful for the user. Any thoughts??
Algorithm Updates | | christinarule0