How to find a good PPC firm
-
Hi guys, I'm completely new to PPC. I want to hire a firm to help drive PPC traffic to credit card landing pages. Our starting budget is limited ($2,000/month for everything) but can grow to about $5,000 if we see results.
My questions are:
- Where can I find a list of good PPC firms that fits my vertical (credit cards) and budget?
- What are the key questions I should ask a PPC firm before I hire them?
- Is there a "Beginner's Guide to PPC" type of whitepaper, ebook, article, or course I can take to educate myself?
Thanks in advance!
-
I'd add a couple questions to what's already been said.
-
Will I be able to see the campaign events through my own Google Analytics account?
-
If so, will you be setting up campaign goals with GA for me or is that something I have to track myself?
-
What types of recommendations will you be making to improve the campaign?
One thing to add, I'd suggest that you set up the Google Tag Manager account and provide access to the agency. That way, you'll be able to have one Google code that addresses Google Analytics and GTM on your site. You'll also retain the historic information from the account if the relationship with the agency ends.
-
-
I am an SEO strategist so I know how PPC works but my advices are obviously not better than anyone who is expert in that particular area.
Where you can find the expert? Moz.com have the list of agencies that are good at getting the job done but if you think that they are expensive or not the one you are looking for you can find other experts but asking in to your local community and ask other businesses who have used any of their service.
Key questions you should ask before hiring a PPC firm! This post by Bruce Clay is awesome in that case: http://www.bruceclay.com/blog/hiring-a-ppc-agency/
As far as the beginners guide to PPC is concern here are the two books I would personally recommend.
- http://www.poweredbysearch.com/beginners-guide-ppc-advertising/
- http://www.ppchero.com/ppc-heros-beginners-guide-to-ppc/
Hope this helps!
-
Hi,
Not sure if you have seen the list of recommended companies here on Moz, if you filter them down on PPC you should be able to find a couple of companies that should fit your needs: http://moz.com/community/recommended#ppc
-
Hi,My response is inline: **- Where can I find a list of good PPC firms that fits my vertical (credit cards) and budget?**If you are planning to start PPC on Google Adwords then there are more than 5,000 Google Partners worldwide. To find one that fits your needs, use Google Partner Search, which lets you search for a Partner by name, or based on your location, advertising budget, or the type of service you want help with. Similarly, for your specific Bing Ads campaign needs, you can search here- http://advertise.bingads.microsoft.com/en-in/training-accreditation-find-a-pro-directory. The pros in this directory are accredited members only — they've been trained and tested on their Bing Ads skills and recognized for their outstanding expertise.Also, here is the list of The Top 25 Most Influential PPC Experts in 2014. however, they may not fit into your budget.
-**What are the key questions I should ask a PPC firm before I hire them?**Here are few things which you should ask/ confirm before hiring any PPC firm:
-
History/ track record/ experience
-
Ask for work proof like case studies, examples of previous successful projects
-
Do they have experience in your vertical? Any track record for your industry.
-
What is their internal team structure? Do they have certified professional with experience?
-
Is there any contract which you need to sign before starting the work? How long would it be?
-
Who will manage my account and what kind of communication will I have with my account manager?
-
What level of account access will be provided?
-
Will the campaign be manually reviewed?
-
What will be the campaign set up, bidding and budget strategy?
-
How do you measure the campaign success?
-
How frequently will I receive reporting and what sort of information will I be provided?
-**Is there a "Beginner's Guide to PPC" type of whitepaper, ebook, article, or course I can take to educate myself?**Here are few guides which you can refer- http://www.ppchero.com/the-beginners-guide-to-setting-up-an-adwords-account/http://blog.hubspot.com/marketing/ppc-guide-marketers-listhttp://searchenginewatch.com/article/2323500/PPC-Management-Operations-The-Ultimate-GuideHope this will help!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Gap in Google PPC Ads & Organic search results - New test by Google?
Hi All, Just noticed an unusual gap in PPC ads and organic search results in google NZ. while searched the same term in Google AU, it wasn't the same. Did anyone here see something similar? Is this a new test by Google to get more clicks on PPC ads and pushing down organic results? Looking forward to hear from the community. Cheers, Rattan wcB6DL1.jpg
Paid Search Marketing | | FRL0 -
I want to try some Google PPC ads on other sites but don't know what i'm doing.
We have seen a massive drop in traffic this year and i am contemplation using banner ads to try to increase sales and also to help with marketing. the problem is i know nothing about doing this. I have used it in the past but to limited success and i was just stabbing in the dark. I have a few questions. Am i better to target keywords related to the product or to the people who may buy my products? Is it better for direct sales or brand awareness? What kind of ROI can i expect if i get it working well? Is it better to pay for the big keywords or pic all the low hanging fruit? Does it work? Should i employ an expert, are they worth it? Any insights into the world of PPc would be a massive help.
Paid Search Marketing | | mark_baird1 -
Is there a PPC basics guide?
something like: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 and, of course: http://www.seomoz.org/beginners-guide-to-seo but for ppc? :]
Paid Search Marketing | | Mozzin0 -
Do you take Seo and ppc management on competitor sites?
I would love to hear what everyone thinks : I wanted to know what people do about seo and ppc when the keywords and industries overlap.
Paid Search Marketing | | DavidKonigsberg0 -
Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
Hi There So I was trying out my first FB ads with a client. I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com Any reason for this discrepancy, or any tips? Am I missing something? Thanks! 687sfgMVaE 1j56Pm7nD
Paid Search Marketing | | evolvingSEO0 -
PPC Management Software Recommendations?
What is your favorite PPC Mgmt software? I was looking over my options and wanted to see if anyone has any recommendations? I've always done this manually but would like to find software that can allow my bids to put me (for example) in the third place position on Microsoft adCenter. Thanks,
Paid Search Marketing | | celife
Chris0 -
Is PPC worthwhile for a product with no search volume?
I'm working on a PPC campaign for a client who provides a luxury service. He has very little search volume in general, and there's one product that has no volume at all. I'm wondering if it's worthwhile to run a campaign for this product using the general keywords. I estimate that 95% of the population has no intention of using our service and can't afford it even if they did. For example, say we're a concierge doctor service. When people search for 'medical doctor' or 'medical treatment' they are looking for doctors, and we probably could help them, but they won't want us when they could go to the doctor's office down the street and pay a fraction of the price. Obviously I'd tailor the keywords so it would be as relevant as possible. Yay: If my ads are clear, then whoever clicks them is interested in my product, so my money is being well spent. I'll just have a very low CTR. Nay: Spend the money on advertisement tailored to the target market, both people with existing interest, and those who would want it if they knew we existed. Yay or nay?
Paid Search Marketing | | 5225Marketing0