Why is this Page Ranking for such a competitive keyword?
-
Hello MOZ Community!
I have a question, I am hoping someone can help me understand. I am looking at this URL: http://goo.gl/BkSish
...it is ranking for this Keyword: POS Systems
Now, this seems to be a pretty new URL, with few links being generated to it, as seen here:
- Open Site Explorer: http://moz.com/researchtools/ose/comparisons?site=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system
- Majestic SEO: https://www.majesticseo.com/reports/site-explorer/link-profile?folder=&q=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system&oq=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system&IndexDataSource=F&wildcard=1
QUESTION: Can someone help us understand how or why this page is ranking so well, so quickly, for such a competitive Keyword? Thank you!
-
The result set for this query is very interesting, lots of diversity in query intent: you have have definitions, brands who specialize in pos systems, reviews of pos systems, and brands who have pos systems, but whose primary focus is not the pos system itself.
While the Shopkeep page you linked to does not have the most links or highest authority of the pages in the first page of results, it is the strongest domain from in the 'brands who specialize in pos systems' category noted above. My hypothesis is that Google believes the primary user intent for the query is to purchase a pos system, therefore, is giving favor to the most credible brand whose business appears to focus primarily on pos systems.
If you look broader than just the page in OSE, you'll see that 'shopkeep pos' is the second-most used anchor text for inbound links to the whole site, representing a total of 29,145 links from 91 different domains. This would support the above hypothesis that Google finds the brand to be highly credible for pos systems because it is so often used alongside the brand name.
Hope that sparks some ideas for further research!
-Trung
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking for Keyword
Hi, In the last couple months my client has dropped for several main keyword (not all but some). I suspect this has to do with algorithm updates in March. I am trying to better target the site for this keyword as I discovered it is only mentioned in the home page title on their site at this time. The homepage did not have a good H1 tag, so I added the keyword to that as well. It's in the menu and item page meta descriptions (ecommerce site) and I added it to the homepage meta description. I also suggested to the client that we place it and variants of it in various places throughout the site (where it makes sense). I have a couple questions: Is having an H1 tag at the bottom of the page a concern? It's there because there are various product banners and other information at the top and I didn't want to disrupt the flow of the site. It is above the footer of the page. Does there need to be text underneath? -Is there anything else I can do to improve my rankings for this keyword? I haven't really dealt with this before and any input is appreciated. I also suggested they should try to improve their site overall with more descriptive product descriptions and trying to get backlinks from vendors and relevant contacts.
White Hat / Black Hat SEO | | AliMac260 -
SEO for Career sites and sup-pages
For main job categories: We manage several career pages for several clients but the competition for the main keywords (even several long tail) is from big names like Indeed and similar job boards?
White Hat / Black Hat SEO | | rflores
What would you recommend? For job posts: Since the job posts that our clients post are short lived (80% live less than a month) would it still be incorrect to purchase backlinks? or is it always a big no Thanks for your help. And if a similar question has been asked I would appreciate if you could point me to it. I could not find one.0 -
I have plenty of backlinks but the site does not seem to come up on Google`s first page.
My site has been jumping up and down for many months now. but it never stays on Google first page. I have plenty of back-links, shared content on social media. But what could i be doing wrong? any help will be appreciated. Content is legit. I have recently added some internal links is this might be the cause? Please help .
White Hat / Black Hat SEO | | samafaq0 -
Website rankings plummeted after a negative SEO attack - help!
Hello Mozzers A website of a new client (http://bit.ly/PuVNTp) use to rank very well. It was on the top page for any relevant search terms in its industry in Southern Ontario (Canada). Late last year, the client was the victim of a negative SEO attack. Thousands upon thousands of spammy backlinks were built (suspected to be bought using something like Fiverr). The links came from very questionable sites or just low quality sites. The backlink growth window was very small (2,000 every 24 hours or so). Since that happened that site has all but disappeared from search results. It is still indexed and the owner has disavowed most of the bad backlinks but the site can't seem to bounce back. The same happened for another site that they own (http://bit.ly/1tErxpu) except the number backlinks produced was even higher. The sites both suffer from duplicate content issues and at one point (in 2012) were de-indexed due to the very spammy work of a former SEO. They came back in early 2013 and were fine for some time. Thoughts?
White Hat / Black Hat SEO | | mattylac0 -
Can anyone tell me why this site ranks so well?
Site in question: cellphoneshop.net From what I can tell from their link profile, the links they garner don't appear to be particularly high value but they dominate organic listings for my vertical (cell phone accessories), esp. in the last 2-3 months when Google was supposedly increasing the quality of their search results. Can anyone tell me why in particular this site ranks so well for competitive short and long tail terms?
White Hat / Black Hat SEO | | eugeneku0 -
Google Penguin w/ Meta Keywords
It's getting really hard filtering through the Penguin articles flying around right now so excuse me if this has been addressed: I know that Google no longer uses the meta keywords as indicators (VERY old news). But I'm just wondering if they are starting to look at them as a bigger spam indicator since Penguin is looking at over-optimization. If yes, has anyone read good article indicating so? The reason I ask is because I have two websites, one is authoritative and the other… not so much. Recently my authoritative website has taken a dip in rankings, a significant dip. The non-authoritative one has increased in rankings… by a lot. Now, the authoritative website pages that use meta-keywords seem to be the ones that are having issues… so it really has me wondering. Both websites compete with each other and are fairly similar in their offerings. I should also mention that the meta-keywords were implemented a long time ago… before I took over the account. Also important to note, I never purchase links and never practice any spammy techniques. I am as white hat as it gets which has me really puzzled as to why one site dropped drastically.
White Hat / Black Hat SEO | | BeTheBoss0 -
Google Penalising Pages?
We run an e-commerce website that has been online since 2004. For some of our older brands we are getting good rankings for the brand category pages and also for their model numbers. For newer brands, the category pages aren't getting rankings and neither are the products - even when we search for specific unique content on that page, Google does not return results containing our pages. The real kicker is that the pages are clearly indexed, as searching for the page itself by URL or restricting the same search using the site: modifier the page appears straight away! Sometimes the home page will appear on page 3 or 4 of the rankings for a keyword even though their is a much more relevant page in Google's index from our site - AND THEY KNOW IT, as once again restricting with the keywords with a site: modifier shows the obviously relevant page first and loads of other pages before say the home page or the page that shows. This leads me to the conclusion that something on certain pages is flagging up Google's algorithms or worse, that there has been manual intervention by somebody. There are literally thousands of products that are affected. We worry about duplicate content, but we have rich product reviews and videos all over these pages that aren't showing anywhere, they look very much singled out. Has anybody experienced a situation like this before and managed to turn it around? Link - removed Try a page in for instance the D&G section and you will find it easily on Google most of the time. Try a page in the Diesel section and you probably won't, applying -removed and you will. Thanks, Scott
White Hat / Black Hat SEO | | scottlucas0 -
Landing page for ppc
Is it okay to create a landing page with a different url to get additional traffic to my site with ppc? The purpose would not be for link building; I would only use it for direct marketing with ppc and people would click through to my main site via a no-follow link. Is there anything wrong with doing this?
White Hat / Black Hat SEO | | BradBorst0