Is it worth paying to add an article to another website?
-
I have done some research into the types of sites that my competitors have inbound links from and upon closer inspection it appears that in many cases they would have had to pay for this kind of exposure.
I already do a lot of guess blogging (for free) in an attempt to get my content out there, but is it worth paying to add my content (with backlinks) to established sites with good Domain Authority or PageRank?
I, as I'm sure do a lot of you, have been inundated throughout my SEO career with offers to pay £X for this and £X for that. What is a good rate to pay? Is it dependent on what you expect to get back or is there an industry norm?
Happy for general chatter on this as I want to try it but if I am to get the budget from my manager I need to be certain it will pay dividends and is worthwhile.
-
You should only seek links from quality sites. Quality sites typically wont link to your site for money, but they do want quality content, and you can pay a well-known expert in that field to write quality content for that site and the article can include a link to your site. Everything should be relevant to your site (e.g. both the other site and the article). So, if you find a site you would like to link to your site, rather than asking them for a link, ask them if they would post an article written by an expert in that field.
Best,
Christopher -
I agree with the comments above put if it is a reputable and good quality site, would Google know if you were paying for if it's in your niche and good quality? I don't think so personally.
It's all about diversifying your anchor text and making sure sites you get good links on have your link within high quality and readable content that people would want to read.
Google can't see whether something is bought for or not, it can only tell what link is bad and gaming the system and which aren't.
-
Google doesnt like paid links that being said - It only pays if in a world without seo you would want to be featured on that site in that way- (dont over do it and dont use brokers reach out and negotiate the feature your self)
-
I personally won't pay to play. These types of scenarios are often when Google algo changes can come back to bite you as it can be considered gaming the system. Yes, people do it. Yes, there are agencies that make money off of selling the service to companies. Yes, it's common, etc.
I prefer to put my attention towards trade pubs and other legit sites and put content there and get backlinks. There could be cost if the pub wants an advertorial vs them doing an article, but it's still a more legit site than many others you could end up partnering with. And prices can vary too much per pub to be able to make a generalization on cost.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How i get link to my website
hi i'm very new in seo want to have links to my website:www.warningbroker.com how i can get links to my website?
Intermediate & Advanced SEO | | marketing660 -
Worth Improving HTML Sort Order?
Our developer has suggested that we alter our HTML so the important content appears at the very top of the source code and Google can index our pages more efficiently. Is this a worthwhile improvement in terms of improving ranking? Our developer describes the improvement in this manner: sort-order of the important content inside the code, so we may have similar text code ratio at the end but the important code we need Google to index will be at the very top in the source code, in terms of a very technical approach Google will find the key content faster and that should help to improve the crawling process as search engines read HTML code linearly. This change do not necessarily will affect the HTML, we can achieve it by using style sheet (CSS code) instead, reducing the chance of major BUGs. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
New Website Launch - what to do with the URLs of the pages with ranks
Hey there, So, we are "redesigning" our website, it will have a new user journey and overall layout, use, and feel. Situation: Previously, most of our keywords ranked over time organically though all of them pull up our domain.com as the landing page. Now that we are redesigning the site, most of the keywords pointing to the home page will now have their own page. Keywords properly grouped and content will now be on topic and focused per page. Q: What are the things that we need to do so we won't lose those keywords? Appreciate your help. Also, if you can cite specific SEO checklist when redesigning a site, that'll be a great help! Thanks! Jac
Intermediate & Advanced SEO | | jac.reyes0 -
Is my website is having enough content on it to rank?
I have less content on my website, is this okay or I need to add more content on my pages? Website is - brandstenmedia.com.au Any other suggestions for the website?
Intermediate & Advanced SEO | | Green.landon0 -
First Website
Hi Everyone, I have just published my first website and was wondering if anybody would like to help me with some hints and tips. This is my first time branching into SEO and could really do with some help. Any feedback would be greatly appreciated. The site address is www.theremovalistsguide.com.au which targets the furniture removal industry in Australia. Thanks for your help.
Intermediate & Advanced SEO | | RobSchofield0 -
Yandex webmasters not letting me add my site
I purchase a a domain xxx.ru and want to add my new website to yandex webmaster tools. However, when I try adding my site I get a message saying "this site is a mirror of yyy.ru" (the old website who used to have my new domain and has since move to this new domain instead of the one I purchased from them) After getting this message I am not able to add my website. Any advice?
Intermediate & Advanced SEO | | theLotter0 -
Website having same business and IP address
Hi All, How Google will react with the websites having condition as mentioned below: Two websites, Same owner, same business, same IP, Interlinking with each other ? Two websites, Same owner, same business, different IP, Interlinking with each other ? Also please elaborate best practices(Such as IP address, Physical address, look and feel etc.) if someone wants to run same business through more than one website?
Intermediate & Advanced SEO | | RuchiPardal0 -
Website Ranking Issue
Hey All My question is specfic to a particular website. The category of the website is Kitchen Appliances. The keyword is extremely competitive. The website I am currently optimizing has loads of products and many pages as well. I am constantly building links from industry specific websites for the website as well as composing articles and leading the users back to the website with keyword rich anchor text. I have been doing this for around 3 months and I do not see the website in the first 30 pages of the SERP (for the keyword kitchen appliances - the site is a page rank 2 BTW). No bugs reported as well in Webmaster tools. My next step is to add these articles to the website (www.example.com/KitchenAppliances ) with keyword rich metatags as well as content with internal links to my product pages. I also plan on sending traffic to these pages to build the pages link popularity. Do you think I can expect better results for the article pages than my original website product pages or do you think I should continue with the link building activity I was performing originally for the website. regards Ryan
Intermediate & Advanced SEO | | SEO5Team2