Is it worth paying to add an article to another website?
-
I have done some research into the types of sites that my competitors have inbound links from and upon closer inspection it appears that in many cases they would have had to pay for this kind of exposure.
I already do a lot of guess blogging (for free) in an attempt to get my content out there, but is it worth paying to add my content (with backlinks) to established sites with good Domain Authority or PageRank?
I, as I'm sure do a lot of you, have been inundated throughout my SEO career with offers to pay £X for this and £X for that. What is a good rate to pay? Is it dependent on what you expect to get back or is there an industry norm?
Happy for general chatter on this as I want to try it but if I am to get the budget from my manager I need to be certain it will pay dividends and is worthwhile.
-
You should only seek links from quality sites. Quality sites typically wont link to your site for money, but they do want quality content, and you can pay a well-known expert in that field to write quality content for that site and the article can include a link to your site. Everything should be relevant to your site (e.g. both the other site and the article). So, if you find a site you would like to link to your site, rather than asking them for a link, ask them if they would post an article written by an expert in that field.
Best,
Christopher -
I agree with the comments above put if it is a reputable and good quality site, would Google know if you were paying for if it's in your niche and good quality? I don't think so personally.
It's all about diversifying your anchor text and making sure sites you get good links on have your link within high quality and readable content that people would want to read.
Google can't see whether something is bought for or not, it can only tell what link is bad and gaming the system and which aren't.
-
Google doesnt like paid links that being said - It only pays if in a world without seo you would want to be featured on that site in that way- (dont over do it and dont use brokers reach out and negotiate the feature your self)
-
I personally won't pay to play. These types of scenarios are often when Google algo changes can come back to bite you as it can be considered gaming the system. Yes, people do it. Yes, there are agencies that make money off of selling the service to companies. Yes, it's common, etc.
I prefer to put my attention towards trade pubs and other legit sites and put content there and get backlinks. There could be cost if the pub wants an advertorial vs them doing an article, but it's still a more legit site than many others you could end up partnering with. And prices can vary too much per pub to be able to make a generalization on cost.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Staging website got indexed by google
Our staging website got indexed by google and now MOZ is showing all inbound links from staging site, how should i remove those links and make it no index. Note- we already added Meta NOINDEX in head tag
Intermediate & Advanced SEO | | Asmi-Ta0 -
Relaunching a website - SEO implicataions
Im looking to relaunch a current website, that will undergo a complete makeover. Can you you tell me what factors I need to consider in doing this, particularly with regards to maintaining seo and migrating the current site in general
Intermediate & Advanced SEO | | aplnzmarch180 -
Need help for new website!
I want to a make new website. Can you please advise me what all things are involved which I should keep in mind before and during the website preparation. Like how to make pages, what to include in website, best way to create pages etc. Please provide me the link where I can study all the above information. I am planning to create global printing website.
Intermediate & Advanced SEO | | AlexanderWhite0 -
Urls in Bilingual websites
1-I have a bilingual website. Suppose that I am targeting a page for keyword "book" and I have included it in that page url for the English version: English version: www.abc.com/book Can I use the translation of "book" in the second language of the website url instead of "book" ? Please let me know which of the following urls are right " French Verison: www.abc.com/fr/book or www.abc.com/fr/livre livre=Book in French 2- Does Google have any tool to check if the second language page of the website has exactly the same content as the English version. What I want to do is for example for a certain page in English version, my targeted keyword is "book" . So my content would be around books. But in the French version of this page, I want to focus on keyword "Pencil" in French instead of "book". Is it wrong or any consequences? That was the main reason for the question number one. Because if it is ok to do what I explained in item 2 then I will set my urls like: In English : www.abc.com/book In French: www.abc.com/fr/crayon crayon=Pencil in French
Intermediate & Advanced SEO | | AlirezaHamidian0 -
Is it Penguin or is it just a shoddy website?!
Right, I'm struggling and could really do with a different perspective on a website I am working on http://www.data-contracts.co.uk/ This is an Analytics image for March through to July of organic unique visitors http://imgur.com/Y2zaekP The page for concrete repair is struggling in the rankings and is currently residing somewhere like page 15 on Goooooogle. Is there anyway back??? Y2zaekP
Intermediate & Advanced SEO | | Hughescov0 -
Infographics and articles on the same page
Hi i'm currently designing an infographic and the infographic is based on a article my writer had created. I was thinking of ways in which i can add the article and infographic so they complement each other. Obviously the infographic is more in-depth then the article as it contains much more information. The infographic is designed to go viral. I was thinking of putting the info graphic on the top of the page and the written content below it. This way the person looking at the infographic can scroll down to find the more in-depth written discussion/article on the topic. Also from a SEO perspective, the search engines can index the written content (as it won't be able to index the the infographic since it's a image. What do you guys think is the best approach for this situation? Regards, Matt
Intermediate & Advanced SEO | | Mattcarter080 -
News section of the website (Duplicate Content)
Hi Mozers One of our client wanted to add a NEWS section in to their website. Where they want to share the latest industry news from other news websites. I tried my maximum to understand them about the duplicate content issues. But they want it badly What I am planning is to add rel=canonical from each single news post to the main source websites ie, What you guys think? Does that affect us in any ways?
Intermediate & Advanced SEO | | riyas_heych0 -
How does Google see an article in two languages?
Hi, We are translating our articles into French (they are already in English) and are considering Cantonese & Mandarin. How does Google see this? Say I post an article on Diabetes Symptoms in English, Cantonese and French. Same article, different languages. Does Google look at this as three separate articles, ranking you uniquely, or does it count as one article? Thanks, Erin
Intermediate & Advanced SEO | | erinhealthchoices0