Local Search - Multiple Locations, do i link the home page or the inner page?
-
Hello,
For a business with multiple locations that has a web url built for each location such as:
For local search (Google+, Yelp, etc), is it best to link the local search pages to the specific page of that location? Or is the homepage sufficient enough?
I ask that because it is ALREADY touch getting NATURAL links to a location page, so would local search do me good by linking to the exact page of the location?
-
You should definitely link to the specific landing page for each location if you have separate Google+ pages for them.
-
Hi Shawn,
You can do this either way - link to the home page or to landing pages from your citations. Personally, I prefer to link to the local landing page for each location, not because of linkbuilding, but because it may help cut down on listings getting merged with one another. I feel it's always best to do my utmost to differentiate multi-location listings, and the URL is one way to do that. This is also the case with multi-practitioner listings, too.
-
I would do multiple pages as they will be wanting to target unique keywords per page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I "no follow" some of my references to suppliers on my contact page?
We have a new website where we are selling a gate brace and the contact page has a number of links to possible suppliers. 3 of the 4 have our product locally. There are also 2 image links that go to trade shows we have been at. Should I "no follow" these links? Or is it not a big deal? Brad
Local Listings | | SuperNovi0 -
Moz Local and NAP
Hi, I go to moz local and i get 4 listings and is shows 2 as verified: Verified
Local Listings | | dansum
Northumberland Ave, Bury Saint Edmunds, Verified
Northumberland Avenue, Bury St Edmunds, Both of them tell me I have 13% inconsistency and the two words that are underlined in red as inconsistent are:
Ave, Saint My google places has it listed as:
Northumberland Ave
Bury St Edmunds My website and 4 of the 11 listings have it as:
Northumberland Avenue, Bury St. Edmunds The other 7 listings have it as:
Northumberland Avenue, Bury St. Edmunds Is this a problem do you think these very slight inconsistencies matter? If so should they all match what google places says the address is (I did try changing this from Ave to Avenue on google places but it wouldn't change)?1 -
Multiple Location TROUBLE!
Hello Moz World, I have a client that has three brick and mortar locations. After placing all three locations into Google Places, I discovered that 2 of his 3 locations are not brick and mortar stores. They are actually his house, and his Mother's house. He is a plumber, and services most of the state. My question is, as a professional SEO consultant who wants to do the right thing, what should I recommend he do? How long before Google catches him, and what will actually happen? Should I advise him to play the system till he gets caught? And Lastly, does anyone have any recommendations on how to rank a single website for multiple cities within the state? Loaded Questions, Thanks ahead of time for all of the responses! B/R Will H.
Local Listings | | MarketingChimp100 -
Location in business name for listings
A while back, I changed 26 of our business listings on Google so that the business name included the city, for example: "Business Name Sheffield", "Business Name York", "Business Name Doncaster". It looked consistent, it was easier to read in Google Maps when searching for Eden Mobility and even better - it may have been the cause of positive impacts in our local rankings. Using the Moz Local tool, I'm now looking at rolling out this change out throughout ALL of our business listings on the web, including Factual, Yelp etc etc... Does anybody have thoughts on this? At the back of my mind I can't help but think that I should be consistently using ONLY the business name throughout all of my online business listings. Will Google consider each of these locations as separate business entities? Here's something I found in Google's guidelines: Adding unnecessary information to your name (e.g. "Google Inc. – Mountain View Corporate Headquarters" instead of "Google") by including marketing taglines, shop codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions or containment information (e.g. "Chase ATM in Duane Reade") is not permitted. Does anyone have any thoughts on this? I've seen some big businesses such as ASDA doing the same thing I'm doing - but I'm undecided!
Local Listings | | LiamMcArthur0 -
Help tracking phone number calls from Google Plus & Yahoo Local
Hi, I own a business in United States and serving multiple locations around US. I have listings for all my locations in Google Business as well as in Yahoo Local. To track the phone calls that are made through Google & Yahoo, I have provided a 2 different phone numbers in these listings in order to track it effectively. Recently, I read that even the tracking phone numbers will rise an inconsistent NAP in Google local ranking factors. If such is the case, how can can effectively track the phone calls separately from these business listing? Does anyone have any better idea for this? Thank you,
Local Listings | | Luckydtech1 -
What to do with duplicate Listings for Business in Moz Local Tool?
Hi Everyone! Just another newbie Local SEO looking for a solution. I was searching my business listing in Moz Local and it returned two addresses.
Local Listings | | psuh528
Listing #1: 925 B Street #402 San Diego, CA 92101, 67623
Listing #2: 925 B St, #402, San Diego, CA, 92101 Do I need to remove the listing with two zip codes showing up? (I don't see any of my profiles showing up with two zip codes though.) Listing #2 is accurate yet the local moz tool tells me that my Google+ page is 69% complete. How is it possible that Listing #1 scored a 97% complete on Google+? Would you recommend putting the suite number in Address Line 1 or separated in Line 2? Does it even matter? Any advice would be much appreciated. Thanks!0 -
Convert Google Plus page to Business page
I have a google plus page for my company edspire.com, https://plus.google.com/b/107395030190889162381/107395030190889162381/posts When I created it I don't think I set it up as a business so I'd like to convert to one. As far as I can see it is not possible to do this. What is the recommended process, do I just create a new one and migrate content over or is there some way to merge them? Should I then delete the old one or is it helpful to keep double posting? Thanks, Jim
Local Listings | | yojimbo230 -
Upstream locations to mark a business closed that will cascade to other listings services?
Working with a multi-location business with hundreds of locations, there is always a certain amount of churn (closures, new locations.) In some cases, the business owners never claim listings, or claim them in only the major local business listings such as Yelp and Google Places. Does anyone know of a good post or discussion about how to do a "cascading mark as closed" which will make its way through the LBL ecosystem eventually? In other words, is there a few upstream places to mark a business closed that will influence the consumers of their data feed? thanks!
Local Listings | | scottclark0