E-commerce Customer Reviews/Ratings Solutions?
-
Hi all,
Was wondering if based on your experience you could recommend E-commerce customer reviews/ratings solutions? Or if you prefer to use in-house built solutions.
I currently have proposals from bazaarvoice, Shopzilla and Reevoo.
Cheers
-
Unless you can find a 3rd party provider who allows you to "white-label" their rating/reviews to your subdomain, there is not much value having it. The review/rating system should work semi-automatic to block any type of spam and you should own the data (i.e. be able to export it).
Unless you can run this on a subdomain, there is zero SEO value for you though....
-
No problem.
I believe FeeFo moderate the feedback. We have had a good result when responding to any negative feedback.
-
Thanks Craig, I'll give them a call.
Just one last question; who moderates the comments and reviews? You do or they do?
Cheers
-
Hi Carols,
I know that for us that is work in progress but can happen. We are using there base system without any direct integration to our site (cost more than anything at the present time)
If you speak with them I am pretty confident they would be able to achieve exactly what you are after.
-
Hi Craig - Ideally I would like the reviews to be hosted only on my site so that I can benefit from the fresh/unique content.
If you look for the content left by reviewers on your site, you'll see that Google has indexed it on the FeeFo website https://www.google.co.uk/search?q=This+was+a+present%2C+but+of+course+I+had+to+try+it+on+myself...+Nice+quality%2C+so+much+so+that+I+did+briefly+consider+holding+on+to+it.+I+will+be+tempted+to+order+again+for+my+son.+There's+nothing+like+a+luxurious%2C+thick+new+dressing+gown+to+make+you+consider+your+own+worn%2C+threadbare+one%2C&oq=This+was+a+present%2C+but+of+course+I+had+to+try+it+on+myself...+Nice+quality%2C+so+much+so+that+I+did+briefly+consider+holding+on+to+it.+I+will+be+tempted+to+order+again+for+my+son.+There's+nothing+like+a+luxurious%2C+thick+new+dressing+gown+to+make+you+consider+your+own+worn%2C+threadbare+one%2C&sugexp=chrome,mod=0&sourceid=chrome&ie=UTF-8
-
I have used both Trustpilot, not that hot and now we are using FeeFo which seems to be working well. We have feedback at both service and product level, take a look on www.towelsrus.co.uk.
There technical team are working on a nice solution so as to allow both SEO benefits from reviews and also as we do currently receive back links from there site on reviews, so a double whammy.
There tech team are really helpful and very responsive so a good all round reviews solution.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the Average Pogo Rate?
I've created a custom Google Segment which you can find here. Segment Settings: Organic Traffic Sessions with 1 visit. Sessions with less than 15 seconds time on site. To calculate Pogo rate then I looked at Pogo vs. Total organic and got the percentage of Pogo sessions. I tested a group of 20 sites and got 53% on average with a high of 87% and a low of 33%. What do you get? Any interesting insights?
Conversion Rate Optimization | | eyeflow0 -
Track bounce rate per PPC keyword
Hi all Wondering if anyone could give me a nudge in the right direction with this please. When running an adwords campaign is there a way in which one can track the bounce rate on the landing page per keyword sending paid traffic? I've had a play about in adwords and GA and couldn't find the right option. The site I am sending traffic to is not a ecommerce site so cannot set up conversion tracking so we are going to monitor the bounce rates of different keywords and drop the ones which are bouncing much higher than others as it seems better to invest the budget in those words which are keeping people on the page for longer. Many thanks Carl
Conversion Rate Optimization | | carl_daedricdigital0 -
What should a small company with a difficult SEO/SEM challenge do?
Everyone here knows that SEM and SEO "experts" are everywhere. But our company has a particular challenge - our Volusion-hosted e-store's product offering is so wide that it's a huge challenge to make a dent in our search engine placement. In our earliest days, one SEM "pioneer" company issued us a refund after realizing they couldn't do anything to affect our placement. The problem is that the revenue from any one particular keyword term doesn't return enough sales to make the effort worthwhile - sales are scattered allover the product spectrum. Does anyone have any experience with this particular challenge? What would be considered a realistic monthly budget - given that the business itself is quite small? I don't know what the etiquette on Moz is but YES I am looking to engage a company to help us out.
Conversion Rate Optimization | | CrashAlpha0 -
Optimising /product/ pages for our 15,000 product ecommerce store.
Hi guys! We're constantly working on evolving our /product/ pages on the site, however some times it's pretty easy to get lost in your own mess. Especially when the sites consists of 15,000+ products. So it's pretty painful to handcraft every single page. So I thought I'd jump in here to see if anyone had any suggestions for stuff we're missing, and or should improve? These are product pages: http://www.warcom.com.au/products/9954_draytek-vigor-120-single-port-adsl-122-modem http://www.warcom.com.au/products/49884_warcom-deluxe-double-lcd-monitor-stand---free-shipping There is a few issues we're aware of already.. Negatives: To many links in the left menus. To many links in the footer. Positives: We recently included rich snippets.. We're always testing out colors and styles. We're always testing meta data. Any and all suggestions will be greatly appreciated. Thanks!
Conversion Rate Optimization | | warcom
Paul.0 -
Please Settle a Bounce Rate Debate
Here's the Question: If a person clicks a PPC ad and hits the landing page, and the landing page has a form to fill out embedded in it without having to click, does that count as a bounce if the person leaves the page immediately after filling out and submitting the form or does the submission negate the bounce tally? Hope this makes sense and thanks in advance.
Conversion Rate Optimization | | jesse-landry0 -
Thoughts on meta descriptions - best click through rates
Hi All, I recently heard a tip from a prominent SEO'r that meta tags should be custom written by professional copywriters. Well, I want to head down that path. What are your thoughts on these two options: Buy the top-selling <xyz product="">. 20 year warranty, 30 day money guarantee + free, fast shipping! Includes <1-2 features or included accessories of product></xyz> or Buy our top-rated <xyz product="">today</xyz> & save! Over 20 5-star rated reviews + free, fast shipping! Includes <1-2 features or included accessories of product> Would you focus on the warranty, reviews, product accessories, money back guarantee, free shipping over a certain cutoff, customer service (which we have a toll free number for) or another factor? Are there any good articles out there outlining this? Do you think the way I've structured it is good/readable? What about the use of '+' instead of '&'? Is the cutoff limit still 156 chars? Any thoughts/views/ideas are most appreciated! Thanks
Conversion Rate Optimization | | bradkrussell0 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0 -
Do Online Reviews Increase Search Engine Rankings?
Do the mere presence of reviews on product pages increase a page's ranking or standing in the SERPs? I'm not referring to driving more traffic with a product page because there's more content, long tail keywords, more updates to the page as reviews roll in, etc. Has there been any study around whether a product page began ranking better by simply adding review functionality?
Conversion Rate Optimization | | rball10