Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Title Tag vs. H1 / H2
-
OK, Title tag, no problem, it's the SEO juice, appears on SERP, etc. Got it.
But I'm reading up on H1 and getting conflicting bits of information ...
- Only use H1 once?
- H1 is crucial for SERP
- Use H1s for subheads
- Google almost never looks past H2 for relevance
So say I've got a blog post with three sections ... do I use H1 three times (or does Google think you're playing them ...)
Or do I create a "big" H1 subhead and then use H2s? Or just use all H2s because H1s are scary?
I frequently use subheads, it would seem weird to me to have one a font size bigger than another, but of course I can adjust that in settings ...
Thoughts?
Lisa
-
Let me add that
- In many cases the title tag will also contain the website's name, as in
<title>Awesome Cool Headline | website name<title></li> <li>A good CMS will let you differentiate between headline in title and headline on the page (the H1)</li> <li>If your website is indexed by Google News the shown headline will be the H1, not the title tag</li> </ul></title>
- In many cases the title tag will also contain the website's name, as in
-
<title>Awesome Cool Headline<title></p> <p><H1>Awesome Cool Headline<H1></p> <p>This looks correct. Then use H2 for subheadings. The title won't get printed on the page so "Awesome Cool Headline" will only show once on the page content.</p></title>
-
OK, getting more information ... I think the issue here is this is for a blog and I'm thinking the Title tag usurps the H1.
For a blog, it would be:
<title>Awesome Cool Headline<title></p> <p><H1>Awesome Cool Headline<H1></p> <p>which would look redundant. So I think I could use the first subhead as an H1 if it was written in a way that was relevant to the story, but I'm guessing best practices are H2. Although if I did that, I'd NEVER have an H1 on my pages unless I was doing a landing page promotion of some sort ... hmmm.</p></title>
-
Ah, so ...
- Title (duh)
- H1 header (use as first subhead after lead graph to set the tone for the piece?)
- H2 for all other subheads
- Set H1 and H2 at the same font style so no one knows the difference.
Can someone give me a good example of an H1? I don't know why I'm a bit stuck on the H1 application, but a few in the wild examples should help. This is truly appreciated guys!
Thanks!
-
Like others have mentioned you should only have one H1. This should appear on the page before any other headings such as h2, h3 etc.
The styling shouldn't matter so the h1 doesn't need to be in a larger font size than the h2's.
-
Of the 4 points you mention you've seen, I'd say the only one that's entirely incorrect is #3.
1. Only use H1 once: True. Think of it like a book title. That's the most important thing, so nothing else should share that prominence.
2. H1 is crucial for SERP: **True. **This is what Google looks to, after your title tag, for information about your page and the content therein. This reaffirms that your metadata, keywords, title, content, etc. are all related - while also showing visitors what this page is about (Google values visitor experience more and more with each update).
3. Use H1s for subheads. False. Think back to #1 - H1 should be reserved only for the 1 absolute most important thing (which should be your title).
4. Google almost never looks past H2 for relevance. Kind of true. Google DOES look beyond this (and even parses your body-text), but with each lowering of prominence / heading, Google gives it less weight. #4 is true in the sense that this weight is lessened significantly, but it's incorrect generally - your content is still very important.
I hope this has been helpful to you! Good luck!
-
Just use H1 one time, matt cutts said in a video that he would like to see only 1 H1 tag on a page.
Create content for better user experience, use headings just for your readers, and don't follow these on page tactics very much. Now everyone knows these techniques, and I don't think Google gives higher weight to these things.
Create content for readers
Use H1 as your Page's Heading(Just one time)
Use H2 where you think it's essential
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden Indexation of "Index of /wp-content/uploads/"
Hi all, I have suddenly noticed a massive jump in indexed pages. After performing a "site:" search, it was revealed that the sudden jump was due to the indexation of many pages beginning with the serp title "Index of /wp-content/uploads/" for many uploaded pieces of content & plugins. This has appeared approximately one month after switching to https. I have also noticed a decline in Bing rankings. Does anyone know what is causing/how to fix this? To be clear, these pages are **not **normal /wp-content/uploads/ but rather "index of" pages, being included in Google. Thank you.
Technical SEO | | Tom3_150 -
Problems with Meta Title on Bing
On the Bing search engine, it isn't showing the actual meta title we have for a website. It's showing something different. However, the correct meta title is showing on the Google search engine. Has anyone had the same issue? Has anyone been able to fix this issue? Thanks for your help!
Technical SEO | | Harrison.Stickboy0 -
Hiding h1 tags in Magento
Hi Moz Community, I know that hiding h1 tags isn't a good practice for SEO and google, but we have banners that look much nicer than the stock text Magento uses for its titles. The banners have the same text and the h1 is in the source code, just not visible on front end. The option Magento gives is "hide title on the page." So I'm not sure if this is actually the bad way to hide it or if it's fine for search engines. Thanks,
Technical SEO | | IceIcebaby
-Reed0 -
Does Title Tag location in a page's source code matter?
Currently our meta description is on line 8 for our page - http://www.paintball-online.com/Paintball-Guns-And-Markers-0Y.aspx
Technical SEO | | IstoresincThe title tag, however sits below a bunch of code on line 237
Does the location of the title tag, meta tags, and any structured data have any influence with respect to SEO and search engines? Put another way, could we benefit from moving the title tag up to the top? I "surfed 'n surfed" and could not find any articles about this. I would really appreciate any help on this as our site got decimated organically last May and we are looking for any help with SEO. NIck
0 -
Setting title tag with javascript/jquery
Hi there, I'm looking for some advice. I've recently implemented a few jQuery functions which gets specific content from the page and then sets the title and description. See working example here. It seems to work fine but my question I have is whether Google bots can read it and whether it might actually hinder my SEO efforts? Any advice would be really appreciated! Peter
Technical SEO | | peterallen0 -
Should H1 tags include location?
I have an IT services company that is based out of Denver. In the past I always used Denver in the H1 tag like this "Denver IT Support & Managed Services" or "Denver Data Center Solutions" I know that H tags are not that important any more but I still want to put them on each page. My question is in a post panda world do those look too spammy? Should I not include Denver on each page. I have about 25 service pages that I was going to do this for. Each page will be different because of the service but I was going to include Denver on each page. On that same note how, I normally put never in the title for each page. Should I rethink this also? Obvisouly I want to rank on Denver and the service. Any help on this would be great. Thanks
Technical SEO | | ZiaTG0 -
Internal search : rel=canonical vs noindex vs robots.txt
Hi everyone, I have a website with a lot of internal search results pages indexed. I'm not asking if they should be indexed or not, I know they should not according to Google's guidelines. And they make a bunch of duplicated pages so I want to solve this problem. The thing is, if I noindex them, the site is gonna lose a non-negligible chunk of traffic : nearly 13% according to google analytics !!! I thought of blocking them in robots.txt. This solution would not keep them out of the index. But the pages appearing in GG SERPS would then look empty (no title, no description), thus their CTR would plummet and I would lose a bit of traffic too... The last idea I had was to use a rel=canonical tag pointing to the original search page (that is empty, without results), but it would probably have the same effect as noindexing them, wouldn't it ? (never tried so I'm not sure of this) Of course I did some research on the subject, but each of my finding recommanded one of the 3 methods only ! One even recommanded noindex+robots.txt block which is stupid because the noindex would then be useless... Is there somebody who can tell me which option is the best to keep this traffic ? Thanks a million
Technical SEO | | JohannCR0 -
Img before or after h1 tag?
I like images to align right at top of content page. img tag before h1 tag looks better on page, but wondering if h1 tag before img tag is preferred by spider. Irrelevant? or possibly matters? thanks for any thoughts.
Technical SEO | | jotham2
All about Stuff or All about Stuff or even
All about Stuff0