Difference between Enhance Ecommerce & Event Tracking ?
-
Hello guys,
-
Difference between Enhance Ecommerce & Event Tracking ?
-
If i implement Enhance Ecommerce then no need to configure event tracking?
Thanks!
-
-
Hi There
I'm not an advanced analytics expert (maybe medium level
) but let me try to help out.
1.Enhanced eCommerce vs Event Tracking
Enhanced eCommerce helps you measure how users interact with your products, shopping cart etc - so you can see in depth information around adding items, viewing items, cart abandoning, purchase completions. You can slice and dice this at a product level. This is only for sites where you can purchase products on the site.
Event Tracking is like a blank canvas to track any sort of user behavior you want (within some limitations) - but you might track a button click, interaction with a video (play, pause, etc), or PDF downloads, or scrolling behavior.
Importantly, you can turn and event into a goal where you could track sign-up form completions (via the click of the 'submit' button) as a goal and tie that back to your standard analytics data.
Event tracking can be done on any website - even if you don't sell products.
2. In short: no. You may still need event tracking.
If you enable enhanced eCommerce, this will give you the capabilities described above (measuring product and shopping cart interactions) - see this for more info https://support.google.com/analytics/answer/6014841?hl=en ...BUT your option to use event tracking is your choice based upon what you might want to measure. If you want to measure clicks on your email list signup button you need event tracking. If you want to trigger an event with scrolling behavior (see this for an example http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/)
Hope that helps!
-
Hello Experts, Can you please share your views?
-
waiting for reply!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking PDF downloads from SERP clicks
For the longest time, our company policy has always been to put PDFs in a secure folder (hence they are not indexed and do not appear in search results). After evaluating this strategy, there has been clamor in recent months to allow Google to index our whitepapers. My question: Once PDFs start appearing in search results, what is the best way to start tracking clicks due to these "downloads"?
Reporting & Analytics | | marshdigitalmarketing0 -
Backlinks Tracking Websites/Tools/Software
I have multiple websites that I need to keep track of their backlinks. How do you guys keep track of your backlinks? What are some cool tools that you use ?
Reporting & Analytics | | AngelosS0 -
Google Tag Manager for cross-domain tracking
Anybody experience with setting up Google Tag Manager to contain the Analytics script including cross domain tracking? We have a marketingwebsite .com / .com.br and an application running in a subdomain, but have always had some difficulties in getting the cross domain tracking working. Would be great to be able to exchange some experience with fellow Mozzers.
Reporting & Analytics | | jorisbrabants1 -
Google Analytics Event Tracking
Hi Guys, I want to set up a goal in Google analytics for this site http://www.dfrsolicitors.co.uk/contact.php and the contact us form is in php (so there is no thank you html page). I know there is a piece of code "onsubmit" or whatever it is, but I can't find it. I want to be able to track successful submissions. Kind Regards Neil
Reporting & Analytics | | nezona0 -
Is real google bot like "fetch"or more like "fetch & render"?
In GWT we have two options to mimic googlebot visits, "fetch" and "fetch and render", but when the real googlebot visit a page, is he behaving like the former or the latter? I can see fetch does fetch only the html, while fetch and render does fetch .js and .css as well. But what does the real googlebot does? I have checked the web server logs, and I can see the real googlebot sometimes request the .js files too, but not every time it visit a page, sometimes it does, sometimes it does not. Has anyone figured out when googlebot actually request javascript files?
Reporting & Analytics | | max.favilli0 -
Virtual Pageviews vs. Destination URL for Goal tracking
I am working on setting up goal tracking. Currently when we receive a new signup, the person gets sent to their dashboard homepage and this is not a valuable a goal tracking destination. My suggestion was to build a "Welcome" interstitial page to send a user to when they create an account. Our tech team suggested using a Virtual pageview instead as it is their thinking that a "Welcome" page adds little value. Is there any downside to using Virtual Pageviews with regards to goal tracking?
Reporting & Analytics | | Vacatia_SEO
Are interstitial page more reliable?
Can you still use funnel visualization with Virtual Pageviews?0 -
Analytics not tracking traffic from Old Domain Redirect
We've recently 301 redirected one of our client's domains to their new website and the strange thing is, we aren't seeing an increase in traffic in analytics. You would expect the traffic to increase roughly by the traffic volume from the old domain. There were a few hundred redirects and we tested a large sample and the redirects have been implemented properly. Is there something that we did incorrectly in our implementation of the domain redirect? Or is there something else that we need to do in Analytics to properly track those redirects?
Reporting & Analytics | | ATMOSMarketing560 -
Best practices to track blog.mydomain.com in Google Analytics?
What is the best practice in Google Analytics? Tracking blog.mydomain.com + mydomain.com under the same profile? Or creating separate profiles for each blog.mydomain.com and mydomain.com? Thanks!
Reporting & Analytics | | gerardoH0