Will Schema help my website?
-
I'm doing SEO on a website, zing.co.nz, which is a soon to launch company. At the moment there is a splash sight up, which will be replaced by the real sight in a few weeks upon launch. Is it worth me putting in Schemas (for the first time) so that it is recognized as an organization? Will this effect us in the serps? Thanks for your help
-
This is the best guide to adding to Wikidata that I could find - http://undead-seo.blogspot.com/2014/03/create-wikidata-topic.html. I actually came here to Moz hoping I'd find something beyond that, but this seems to be the only thread on the Moz Q&A that even mentions the word "wikidata".
-
I found a decent guide for listing a business on Freebase.
Does anyone have anything that they can share in terms of how to use Wikidata for local SEO?
-
Adding that will help little to nothing at this point but it doesnt hurt because youll do it eventually.
When you do, make sure you do the other things like adding and verifying in google places, putting your organization in freebase/wikidata and others. Those will solidify your organizations entity online.
-
Well the schema for Organization is mainly marking up an address and contact details as far as I know. I wouldn't bother uploading it if its changing in 3 weeks. I assume this is the page you want to upload it to - zing.co.nz ?
You are better off investing time creating G+ / MyBusiness page in my opinion.
-
Thanks for the advice, we don't sell products so that isn't really relevant for us but we do have a blog on a subdomain. The main thing I am wondering is, is it worth ding schema on the main website as its going to change in 3 weeks when its launched?
-
You should definitely use Schema, depending on the website it may help. For example if you have products and use schema on the reviews you will display stars in the SERPs for that page (which is likely to increase CTR) and if its a blog you will display publish date in SERPs. I don't know about increasing the organic results so much but it definitely helps search engines crawl your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I even do product page schema?
If I have no reviews/ratings on the page itself and special/limited time offers and just a regular product page with a standard price, is there any ability to do product schema with it getting flagged for errors? Google's Structured Markup Testing Tool threw me an error when I test it without any of those: | One of offers or review or aggregateRating should be provided. | And even if it's possible, is there any point?
Intermediate & Advanced SEO | | SearchStan0 -
INTERNAL LINKS strategy on our website
Hi Moz-ers, Currently doing an audit of our website. I have two questions on links. How can I see the current state of my internal links? Also, how can I improve our internal links on the website? what is a good framework to follow what should I avoid Thanks, looking forward to learning more on Moz!
Intermediate & Advanced SEO | | Eric_S
Eric0 -
SEO Strategy help
Hi, I run a B2B 3rd party retail ecommerce site and I am kind of stuck on how to implement my SEO strategy.
Intermediate & Advanced SEO | | steve45058
So I learned from AdWords data that the best converting words to my site is the (Brand name, Model Number). Many of my B2B customers already know what they want/are looking for. Now this is all fine and dandy for adwords, but I don't really know how to implement this strategy on the SEO side. I do rank decent for some of these product keywords, but 99% of them I do not (which confuses me because some of the brands I rank high for are the more popular brands eg. more competition.) When I do keyword research on SEMRush or another site, it tells me that the competition for this type of keyword strategy is extremely high. Any Help, Advice would be greatly appreciated. Thanks!1 -
Canonical Tag help
Hello everyone, We have implemented canonical tag on our website: http://www.indialetsplay.com/ For e.g. on http://www.indialetsplay.com/cycling-rollers?limit=42 we added canonical as http://www.indialetsplay.com/cycling-rollers?limit=all (as it showcase all products) Our default page is http://www.indialetsplay.com/cycling-rollers Is canonical tag implementation right? Or we need to add any other URL. Please suggest
Intermediate & Advanced SEO | | Obbserv0 -
Hi I know this is cheeky but you are all so helpful on here!
hi, quick question, I've made a new instillation of wordpress at sussexchef.com/dev and I'm about to start building pages, obvoisly I'm going to move it to sussexchef.com when its all looking right. when I choose my page address links/ permalinks thingy, should I use new url names that don't already exist on the old site? or should I keep the old url names so I don't get loads of 404's, but include the "dev/" in the url name? Eg the old address sussexchef.com/home should I use sussexchef.com/dev/home or sussexchef.com/home-sussex-caterers while building the development site? I'm guessing the later my help out in google searches too? But if I use Dev in the url shurly I will have to go through almost 100 pages removing the dev/ and also changing all the links too? This would be days of work!
Intermediate & Advanced SEO | | SussexChef83
So confused! I'd really appreciate your help here. Ben0 -
Please help with some content ideas
I was reading this post http://www.clambr.com/link-building-tools/ about how he had basically outreached to experts in the field and each one had shared this post with their followers. I am wondering how this could translate to our small business marketing and design blog I am really struggling for content ideas that will work in regards to popularity and link building.
Intermediate & Advanced SEO | | BobAnderson0 -
Will duplicate content across a .net website and a .ch have negative affects on SERPs?
Hi, I am working with a company that has a .net site and a .ch website that are identical. Will this duplicate content have a negative affect on SERPs? Thanks Ali.B
Intermediate & Advanced SEO | | Bmeisterali0 -
Merging two websites to one...
Hi all. Could do with a second opinion on this please... At present a client of ours owns two shops (both doing the same but in towns about 20 miles apart - they sell flooring, but using different names) and has a website for each. The plan is to rebrand both of these stores the same and merge both websites into one. The problem comes that both of the individual websites rank very well in their respective Google Local search results and I fear that killing one of the sites will mean that one store will vanish from the local listings. One domain is a DA 45 and the other a DA 11 so the plan is to use the stronger of the two domains. The question I would like to ponder with people wiser than myself is how can we ensure that the new single domain ranks for both locations in the local? Would the easiest solution be to have pages such as domain.com/store1 and domain.com/store2 with full listings for that store inc name, address, phone number, customer reviews etc? At present the DA 45 domain ranks very well in it's Google local so we need to find a way to change the homepage of that to have both the stores phone numbers but without affecting the local listing. I was considering adding the second phone number as a text based image so that it's visible for people but not for bots Finally, would 301 redirecting the now unused store to domain.com/store2 help with ensuring that we do not lose any local listing for that keyword? If not, are there any suggestions people could offer up Many thanks for any help and sorry for the very long question Carl
Intermediate & Advanced SEO | | GrumpyCarl0