Lawyers URL Not Indexed Properly
-
Hello Moz Community,
We have been working with a local company to improve their SEO.
The website is http://parkerdubrulelawyers.com/
I have typed up an email for my programmer with the following comments:
One suggestion is the local address - it should have a local address (probably right below the copyright info)
Also, please check caching and xml sitemap.
Please add 2x alt tags:
edmonton lawyers
lawyers edmontonCan you guys spot anything else that might be of use?
I forgot to mention - the original URL was http://parkerdubrule.com/ I changed it so that we could get the keyword in there. The 301 strategy does not seem to work as well these days. Do you think it needs to have more authority built, or do you think it would be a wise choice to go back to the original URL?
Thanks,
Anton
-
Hi Anton,
In my opinion, this situation is one in which I'd be recommending a complete audit of the website for its local and traditional SEO, content, links and off-site local search marketing. Here's a great place to start: http://moz.com/blog/ultimate-local-seo-audit. In the space of a Q&A forum, no one is going to be able to do a thorough job of this, but I have some resources to share that I feel may be helpful to you in troubleshooting issues with the site and, also, improving it.
- First, discover if any obvious mistakes are being made by starting here:
http://moz.com/blog/troubleshooting-local-ranking-failures
http://searchengineland.com/citation-inconsistency-no1-issue-affecting-local-ranking-210643
http://www.brightlocal.com/2014/12/04/insidelocal-webinar-troubleshooting-local-ranking-issues/
https://support.google.com/business/answer/3038177?hl=en
- Next, be sure the website is utilizing basic Local SEO best practices:
- Next, dig into the numerous factors that make up local search rankings to determine how well your client is doing with the most important ones:
http://moz.com/local-search-ranking-factors
http://www.brightlocal.com/2014/11/13/insidelocal-webinar-local-ranking-factors-discussed/#watch
- Check out what experts are recommending as best Local SEO practices for the coming year:
http://moz.com/blog/how-to-have-a-successful-local-seo-campaign-in-2015
http://www.brightlocal.com/2014/12/17/insidelocal-webinar-state-local-search-2015/
- Keep current on changes that will indubitably roll out this year by following people who make it a habit of writing about these things. I recommend following Mike Blumenthal, Linda Buquet, Phil Rozek, Darren Shaw, Greg Sterling, authors as Search Engine Land who write about Local SEO and authors here on the Moz blog who do the same. This is a short list, there are lots of very great options out there for daily reading.
Local SEO, in my opinion boils down to:
-
Not violating Google's guidelines
-
Avoiding obvious pitfalls
-
Publishing the very best website you are capable of in your industry/geography, possibly earning links for the qulity of your content and having a strategy for ongoing content publication and that the basic SEO of the site is correct rather than problematic
-
Ensuring your citations are in tiptop shape
-
Social participation, if appropriate
-
Keeping up with the news, because it's a given that there will be both minor and major changes that may impact your rankings and your strategy.
I hope these resources are helpful!
-
http://parkerdubrule.com/index.html This was the page linked in the their image on the old site, and it was never redirected.
http://parkerdubrule.com this is the old page, never redirected. What you redirected was the www. version of the domain, which is not what they were using.
Honestly though, a quick look at their links tells me they're not going to be in the ball park even with amazing on page optimization. Most of the major link sources I would expect to see for lawyers like avvo, justia, findlaw, lawyercenteral, etc are no where to be found. Spend some time claiming their profiles in the niche specific sites. Unfortunately with lawyers, there are tons of these sites and a lot of them require proof of identity, so a lot of coordination and time will be needed to gain these links.
-
If possible, have the development team wrap the NAP (Name Adress Phone number) in the proper schema: http://schema.org/LocalBusiness
Consider bringing all of your content from the 'real estate' and 'faq' tab to the front and no longer use tabs (tabbed content is suspected to be discounted, from a recent hangout with John M. of Google).
Nofollow that 'Web3' link in your footer.
Whichever URL you choose to go with, stick with it and allow it some time to adjust properly in the SERPs. 301s do pass authority properly still, but the search index needs time to adjust that change.
I think you really need to consider improving the content on your home page. I read through it, but the information presentation is not easily digestible (blocks of text rather than easy, readable sections of text) and the value proposition isn't immediately recognizable. Maybe add some additional headers and break apart the content to clearly showcase the lawyers' area of expertise.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Best Practices (for site with millions of records)
We have a company information database where we also list companies located in a specific building/property. We plan to add more information to these pages basically to create a Property/building database. From an SEO standpoint, what is the best URL structure? Please note we will have information on millions of properties, across the US. Currently this is an example of what we are displaying http://www.buzzfile.com/Lists/Companies-located-at-45-Broadway,-New-York,-NY,-10006/6959468 When we change this, we plan to also migrate to https. For the above page, we are considering changing it to something like the following: 1 - https://www.buzzfile.com/Property/45-Broadway,-New-York,-NY,-10006/6959468 2 https://www.buzzfile.com/Property/6959468 Most users will search for these pages by address. What do you recommend we change our URLs to in order to get maximum SEO lift? Thank you,
Local Listings | | akin671 -
Google is indexing pages but they do not list on a brand search
One of my websites does not display sitelinks when using a branded search on mobile. Desktop , it is fine. Moz tells me I have no crawl issues. What could be reason for sitelinks not showing on mobile? Any thoughts?
Local Listings | | Web_Prosper_SEO0 -
URL Injection Attack Removal
Hello, I noticed that there are many irrelevant keywords showing up on anchor text tool for my website. The website is about coding programs for kids. The following are some of the many keywords that are being listed as part of the website. I'm guessing this is a URL Injection Attack. Does anyone know how I can remove these? Thank you very much for your time. | "great essays writing edition great th" | 5 | 5 | |
Local Listings | | JeyJey
| "online paper writing service" | 4 | 5 | |
| "dbq essay puritans" | 4 | 4 | |
| "do my essay for me" | 4 | 4 | |
| "popcorn hypothesis" | 4 | 4 | |
| "greece homework help" | 4 | 4 | |
| "yesterday essays only" | 4 | 4 | |
| "proposal of phd thesis" | 4 | 4 | |
| "the robert essay credo fulghum" | 4 | 4 | |
| "autocad pen assignments download" |0 -
Central Index anchor text
I'm working on a site that has had some real bad technical issues over a period of time. We have carefully resolved all of them, rinsed through, rechecked for issues and so forth. Organic traffic started to move slightly up but has now taken a real backward step. Taking a look at the link profile which has not really been worked on at all we have a mass of Central Index derived links coming through from sites such as gethampshire, heathrowpages and so on. Within each of these directories the business is listed under pages for areas it doesn't belong in, so for example in gethampshire it is listed under printers in Warwick or printers in Surbiton. The end result is that 65% and quickly growing anchor text is 'website' - 90% dofollow. They are now coming through like popcorn. My instinct is to remove these listings from the profile. Has anyone else had this kind of issue with Central Index?
Local Listings | | MickEdwards0 -
URL Structure and Keyword Focus for location page
Our company has around 1,700 locations across the country. These are contract shops mind you but still locations in which we will be placing pages for on our website. I have been browsing through all of the Local SEO blogs and trying to define the strategy for these. Here are a couple of outstanding questions I still have: 1. What should the URL structure of the page be for these locations? Keep in mind that there are some cities that have multiple locations in them so I can just do "/city/brand-keyword." I am thinking it should be "www.url.com/state/city/location-name"where the location name would for example "TXBrandName." 2. How should I structure the keyword focus for these pages? I am thinking that these pages will probably rank for some variations and should definitely include the city name although the search volume is very low. Currently I am thinking that they would be "keyword city – brand name." 3. How do we handle the shops that are contract and have a primary business already listed? We plan on listing them on GMB using "located inside of {business name}" on those that are contract shops. We originally considered using a suite# but one of the articles in Moz recommended not doing that. I just know that places like "Starbucks" and "Banfield" seem to use the "located inside of" without any issues. Any input would be greatly appreciated as we about to set all these up and I want to make sure we are setup for success as much as possible.
Local Listings | | Smart_Start0 -
How to set-up international URL structure for e-com shop?
Hi There We're currently running a successful international online store on a .com domain. We are located in Europe but most of our visitors are coming from the U.S. We display all the prices of our products in USD to all our customers. We are considering to set up multiple stores for different regions, so we can display different currencies per region, shipping methods, banners etc. We were thinking about the following set-up: eu.domainname.com (for EU excl. UK, currency €) uk.domainname.com (for UK, currency GBP) www.domainname.com (For rest of the world, currency $) All shops are in English. Would this be a good set-up? What should we take into account to avoid duplicate content? Kind regards Jerome
Local Listings | | JeromeEcom0 -
Is it possible to use sub URLs in Citations?
Hello, One of my client has business in 5 different locations so he has URL's like: "www.abc.com/city-service" for which he has listing verified in each location. I can certainly say that Google Business allow sub pages URL in citations (correct me if I am wrong). I am not sure if it is possible to use the sub URL's like: www.abc.com/city-service in different citations websites? Also, if this would be a good approach or not? Please help me. Sam
Local Listings | | BrianBotts.0 -
Google won't index my site?
Hi, I've just signed up and am new to SEO. I placed my site live around mid December 2013. Initially I got 2 pages indexed but now not even they show up for site:www.traditional-cleaning.co.uk. According the Moz analytics I have 3 pages with duplicate content which are: http://traditional-cleaning.co.uk/http://traditional-cleaning.co.uk/index.htmhttp://traditional-cleaning.co.ukProblem is I have no idea how to fix this, don't know whether Google isn't indexing my site because of this and generally am a bit stuck! Can anyone have a quick look at my site and give me a push in the right direction?
Local Listings | | EdwardoUK0