Social Media
-
Hello,
How much weight do links from social media carry for seo?
We are trying to develop a social media package for a client and we are unclear as to how much time to dedicate to SM every month and we would like some opinions.
Thanks!
-
EGOL is right. I think its only a matter of time before thinks built on/thru social media begin to have a greater effect on SEO, but for now it's a terrific way to share content and gain natural links. Google sees all.
-
Links from social media sites are very often nofollowed so participating there for the "links" is probably not a good use of your time.
However, Google is probably using the social media profile of websites and their content to influence rankings. In last week's Whiteboard Friday Rand looked at the correlation between social media activity and rankings (correlation is not always cause and effect). Check it out... http://www.seomoz.org/blog/correlation-data-for-seo-and-social-media-analysis-part-1-whiteboard-friday
The real value of social media is something that you didn't ask about. That is the ability to rapidly spread the word about content, people and services. To make that happen powerfully you need kickass content, people or services that are worthy of people's "like" or "tweet" or "recommend" or whatever.
Success at social media is not something that can be achieved mechanically. It is achieved by having value or interest that merits the social share.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's your preference - regurgitate content on social media or just post it the once?
Hi All, Not been on the forums for a while and this isn't really an SEO question. How do you feel about Twitter feeds that constantly regurgitate the same content. It's pretty much industry standard on most pages but if the content is yours, no affiliates or other people are involved - is it really necessary to plug the same 500 word blog post over and over? Personally, I don't like it. I think it looks spammy and unprofessional and in all honesty, I unfollow pages regularly because of it.. What do you guys think? Am I squandering content by not regurgitating? Happy Monday all - Jamie
Social Media | | SanjidaKazi1 -
Calculating a combined follower score for social media
I'm working on a set of social media metrics for a client, and thought of doing a follower score - sort of like a combined influence rating of all the user's followers. Has anyone done something like this before on Facebook or Twitter? Also, what would be an effective way of creating this score?
Social Media | | Ian_Parsons0 -
Does social work for e-commerce?
So, social these days is hot. But is there anyone who can report some figure about a real, documented, analytically documented, success in using social for e-commerce? There's a lot of presentations like this one saying it's great, it's a big impact, etc... But how? And what about figures of sales, or traffic, or something you can measure... Which had a significant spike thanks to a social network attempt? I am asking because I tried myself to use facebook for e-commerce, and we tried a lot: like and share buttons on content (pointing to the url of the content) like and share button on homepage (linked to the fan page) regular (three times a day) content being published on fanpage, original quality content (guidelines on products, independent test), well crafted (copy including catchy questions), original images designed by a graphic designer following all facebook guideline (smiling people, plain background) facebook ad campaign to increase likes (target audience = fans of brands sold) facebook ad remarketing facebook integration on the website publishing (with user consent) product reviews, buying action, website reviews, on their wall/user-feed (all with dynamically generated images showing happy smiling faces, product bought and catchy phrase) After 6 months and around 15k euro spent the result is: above 10k likes on fanpage above 1k likes on content pages orders originated by fan page negligible (less than 10) orders originated by facebook ads negligible (less than 80 with a coverage of 2.5M users, declining through time with 75% of the orders in the first two months and less than 5 on the sixth month) orders originated by remarketing negligible (less than 10 with a coverage of 7k users) orders originated by customer reviews... so and so... 8 orders out of 300 customer reviews (coverage is unknown but 15 out of 300 would be a decent 2.5% CR even with just 300 users seeing the reviews) My conclusion is either we are really dumb at using social for e-commerce, or we wasted our time... Anyone had some experience to share?
Social Media | | max.favilli1 -
How do your direct social media to use another picture when the web site is shared?
I set up a web site to raise funds for my nephew(www.helpmatt.org) and social media randomly picks a picture on the share. Unfortunately this picture is from happier times and sends a different message than we would like to prospective contributors. Is there a way to set the picture that is used when this web site link is shared on social media? www.helpmatt.org
Social Media | | Ron_McCabe0 -
Value in content from website being shared across social media?
I asked this question a couple of days ago. Would be great if anyone has some good insight: I write content on my site, which I immediately share across Twitter, FB and Google+. Will Google view me as active on social media with this onsite content I distribute across social media sites (basically creating duplicate info across social media, which already is on my site) or will I be seen as less active on social media since I do not write original content on the social media sites, but rather use content from my site and distribute across social media.
Social Media | | knielsen0 -
Various question re SEO and social media
Hi all: It is time for my semi-annual “I don’t have a clue” question. Actually it’s questions since there are three although they may overlap. I am confused about the intersection of social media and SEO. A couple of years ago it seemed like one of the better procedures for link building was writing articles and having them published on Isnare, Goarticles Ezine and the like. Now I am not sure if this is effective anymore. It seems like all of the emphasis is being put on social media sites. Not just Facebook, Twitter Pinterest, and blogs, but big ones (that I don’t have a prayer in the world of getting on) such as Mashable, Reddit etc. How are my efforts best served at this point? Should I still submit articles to article directories or should I concentrate on guest blogging (which isn’t so easy if you want a reputable blog) or try something that I can’t even think of? Second, my blog is a Wordpress Blog that is no big deal and probably isn’t read much. It can be accessed either at Wordpress or through my site. It is listed in my Google Merchant Account, but I can’t imagine anyone reads it. It’s about gifts and products that we sell and is not going to stimulate anyone’s mind. Two things here: First (and I don’t know if anyone will know the answer to this) my site is hosted by Yahoo. There is a tab at the top of my site that takes you to the blog, but Yahoo also has some way to integrate the blog with the website. Does anyone know if this will make any difference? Second, the last several times that I ran by backlinks on Open Site Explorer my Wordpress blog has not shown up. It always did previously right at the top. Any guesses as to why it no longer shows? Finally, in the last couple of months I have had a precipitous drop in orders and visitors to my site. The only thing that I have done is to lower my budget for Google Adwords, but it was never that high to begin with and shouldn’t account for the change. Given the holiday season traffic should be picking up but it is going in the other direction. Does anyone know what is happening here and what to do about it? Anyone with really good insights might get a gift certificate from us (is that permitted on SEOMOZ – if not then forget it). The website is www,uniquegiftsanddecor.com. Here’s a thought – buy stuff from us. (ignore if this is spammy). Many thanks. Don
Social Media | | uniquegifts-2778790 -
Social doesn't help SEO (article), what are your thoughts?
Social doesn't help SEO (article), what are your thoughts? http://www.imediaconnection.com/content/32887.asp?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ImediaConnectionAll+%28iMedia+Connection%3A+All+Stories%29
Social Media | | activitysuper0 -
Recommended/Convenient Social Share Plug-In for Agencies w/Multiple Accounts!
Hi! What is a recommended social media share plug-in (SEO-friendly) to implement across multiple websites (desktop & mobile) for an agency? Also, does the suggested social share plug-in provide a dashboard to review multiple accounts via one location?
Social Media | | RezStream80