Best tips for getting a video page to rank?
-
We have a video for our company, located here: http://www.imageworkscreative.com/imageworks-creative-video
It's an overview of our company and the services we offer.
We'd like to get this page ranking, but we haven't had much luck so far. Our Youtube account does better, but I'm looking for some things we can do on or offsite to get this page to rank.
Any tips would be appreciated!
-
Agreed. We used to have the video on the homepage, and we recently moved it to a page of its own. I do think we should incorporate it into other pages for the best effect.
-
Thanks - really good tips! I feel like the lack of text is a huge setback, and as a user, I much prefer video transcripts to having to watch a video. I'll start working on these!
-
Hi
I agree with Ryan, having videos embedded throughout the website will not only help support your written content but will increase engagement levels among your users as well.
Regards
-
Hi Jess,
I'd look into embedding the video into other pages on your site versus trying to get a standalone page to rank highly. It's a value add in your proposition so why not integrate it into your home page scroll in a spot that makes the most sense when you're telling your story? Even if you get this page to rank well, other pages are going to be getting traffic so the embed strategy works in the near and long term.
-
Hi Jess,
I suggest considering the following for your page:
-
Add in an h1 tag - currently, it is missing from the page and it is an important on-page ranking factor
-
Add a transcript of the video
-
This can add a lot of content and structure to the page (more headings). It also improves usability, there are many people out there that prefer to read through a transcript rather than sit through a video.
-
Wrap your video and its pertinent details in the proper Schema data
-
Create a video sitemap
These should help you increase the ranks and fill out those video pages.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would You Redirect a Page if the Parent Page was Redirected?
Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt
Intermediate & Advanced SEO | | amag0 -
Ranking without use of keywords on page & without use of matching anchor text??
Howdy folks. So, here is a dilemma. One of competitors of ours is somehow ranking for a keyphrase "houston chronicle obituaries" without any usage of these keywords on the page, without any full or partial anchor text match ("chronicle" is not used anywhere). The rest of competitiors' rankings make sense. Any ideas?
Intermediate & Advanced SEO | | DmitriiK0 -
My homepage ranks but not my target page.
Hello, I have an issue with one my pages. I have a page about "Bike tours in France+ exclusively that has been existing for almost 8 years. Since day 1 I changed the web address a few times but I have the necessary redirect (actually only 1). I can't find this page (pretty much since day 1) on the keyword "Bike tours France" and I am wondering why ? However, I can find my homepage rank on "Bike tours France" even though it doesn't only talk about "Bike tours in France" instead of my page which is only about "Bike tours in France". I am wondering why only my homepage shows and not the other one. For information, I have about 30 % of my external links that say Bike tours France and that go to my homepage because when I started my website I was only doing "Bike tours in France" Could google say we don't care about your page about "Bike tours in France" because you got so many links to your page with the keywords "Bike tours France" and could it be why I don't see it rank. However, it is index but doesn't show up in search results ? Or could it be the fact that made many content changes over the years on this page and that google is saying I will rank you but it will take years because of so many changes. What can I do to make my page about "Bike tours in France" appear in search results for the keyword "Bike tours in France". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
What can cause for a service page to rank in Google's Answer Box?
Hello Everyone, Have recently seen a Google result for "vps hosting" showing service page details in Answer Box. I would really like to know, what can cause a service page to appear in the Answer Box? Have attached a screenshot of result page. CaRiWtQUcAALn9n.png CaRiWtQUcAALn9n.png
Intermediate & Advanced SEO | | eukmark0 -
Wrong page getting ranked
Hi all, we have product category pages on our ecommerce web site and we also produce blog content (such as buyers guides, setup guides etc) to help with ranking and give our site some good quality, unique content. However we are sometimes finding that the buyers guide / blog content gets ranked by Google over our product category page. I'm hoping, if I give an example or two, some one smart out there may be able to point me in the right direction as to how we can avoid this and get the product category page ranked instead? You will see from my examples we are linking internally using the keywords from the buyers guides to the product category pages in order to show the most important page to Google for these keywords and are trying to structure the product category pages as well as possible to make it the most optimized page for the term. Example: Keyword "twin dvd player"... product category page: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/twin-dvd-player/ ... blog page actually getting ranked for this keyword: http://www.3wisemonkeys.co.uk/advice-center/dual-screen-and-twin-dvd-player-explained/ Keyword "site radio".... product category page: http://www.3wisemonkeys.co.uk/audio/radio/site-radio/ .... blog buyer guide page actually getting ranked for keyword: http://www.3wisemonkeys.co.uk/advice-center/Site-radio-buying-guide/ Any help / pointers appreciated. Thanks.
Intermediate & Advanced SEO | | jasef0 -
How do I best optimise a page with 3 keywords that all contain 1 common word?
I am new to this so still getting to grips with a few things. I have a page here that I want to optimise for 3 keyword phrases. Towels, Egyptian Cotton Towels, Personalised Towels http://www.towelsrus.co.uk/towels/catlist_fnct561.htm SEOmoz reports a huge number of instances of the word towels overall. Title 3 URL 1 Meta Desc 5 H1 3 H2-4 1 Body 83 B / Strong 1 IMG ALT 11 Total Keyword Usage for this Page = 108How could i restructure meta tags and descriptions to still rank for these terms but reduce the level the word towels? Similarly as this is a category how can I reduce the term towels from other on page links?Also any extra advice regarding on page optimisation would be greatly appreciated to help our efforts
Intermediate & Advanced SEO | | Towelsrus0 -
SEO Best Practices for Video Sites
What are the SEO Best Practices for video sites? Is there a guideline for this in SEOMOZ? Thanks in advance!
Intermediate & Advanced SEO | | merkal20050 -
I try to apply best duplicate content practices, but my rankings drop!
Hey, An audit of a client's site revealed that due to their shopping cart, all their product pages were being duplicated. http://www.domain.com.au/digital-inverter-generator-3300w/ and http://www.domain.com.au/shop/digital-inverter-generator-3300w/ The easiest solution was to just block all /shop/ pages in Google Webmaster Tools (redirects were not an easy option). This was about 3 months ago, and in months 1 and 2 we undertook some great marketing (soft social book marking, updating the page content, flickr profiles with product images, product manuals onto slideshare etc). Rankings went up and so did traffic. In month 3, the changes in robots.txt finally hit and rankings decreased quite steadily over the last 3 weeks. Im so tempted to take off the robots restriction on the duplicate content.... I know I shouldnt but, it was working so well without it? Ideas, suggestions?
Intermediate & Advanced SEO | | LukeyJamo0