How do I best optimize a video for a client's name?
-
Hello everyone,
I have a client who is obsessed with his videos being indexed directly under his site. We've already labeled his videos with his names, enhanced the meta data to the video to include his name, have added his website to his YouTube Channel, and also have synced his Google Plus Business Page with his YouTube Channel. Any other tips to further optimize his videos with his name? This is a new channel, with an age of only 2 weeks- but this client is being quite loud, and thought I would see if any Moz'ers have any other tips/ suggestions?
Thanks Everyone!
-Kristin
-
Thank you everyone for the excellent feedback!
-
First things first - does the video deserve to rank for this chaps name?
If the content isn't getting watched and it's not a good reflection of the company, tweaking the meta information will only get you so far. Before you begin, it has to be a good video. Second, it's in no way guaranteed that Google will show any videos for the query of his name anyway. A search term has to pass Google's "query deserves video" test before something is likely to be shown - and while you can force this a bit by having a very popular video clearly relevant to the search term, you won't get anywhere unless the video is good.
Additionally, 2 weeks is far too short a period of time to be testing this. Your client will need to be patient and wait a couple of months.
-
All i'd add to the comments so far is to ensure you have a video sitemap as well
-
You've done pretty well with it so far. The main thing is, do videos actually show up in the search results? If not, then sometimes, itll take a longer time to actually get it to show up even if it's for a brand name. Sometimes, it just wont show at all.
-
Hey Red,
I want to write everything in this reply but I actually have a slideshare that I used for a Video SEO presentation I did a little while ago. Some of the tactics could be altered with YouTube's changes, but a lot of it still applies. Its Video SEO.
http://www.slideshare.net/kingrosales/video-seo-insight-into-competitively-ranking-youyube-videos
I hope it helps!
-
Looks like you're doing a lot right! If it's an option you could list the "Videos" section within the site links (if he has some). You can also show him that Google displaying videos is largely dependent on what someone is searching for, for example, Search + "video". Overall, I'd try to get him to express his goals with the videos in a way different than rankings or how Google is laid out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video Testimonials Vs Text Testimonials
If I place video testimonials as embedded youtube iframes into my webpage - will it improve my visitor retention rate for that page?
Image & Video Optimization | | Lana9401 -
Who is doing ecommerce video right?
I'd like to see if I can get some channels of ecommerce companies that are doing great videos about their product and service. I found this one from 2012 mozcon: http://www.youtube.com/user/mybinding/videos?view=0&sort=p&flow=grid Can we get some examples of ecommerce companies that are doing video right?
Image & Video Optimization | | tylerfraser0 -
Video SEO: Should I add Video Transcriptions to You Tube Videos Even with Google CC?
So, You Tube allows plenty of room from descriptions. I think 5,000 characters. Google does a poor Closed Caption of our audio. Should I also be adding accurate transcriptions to the description field in YouTube to help my Video SEO. What are the pro's cons and is it worth doing?
Image & Video Optimization | | BlairKuhnen1 -
Video sitemap
hello, what is the best and easiest way to creat and submit a video site map. I have abot 20 videos in production and would like to optimize them Thank you, much appreciated MOzzers! Go Mossers!
Image & Video Optimization | | vijayvasu0 -
SEO for a eSmoking eCommerce Client ?
We have a client, for whom we built a Magento website, where he is selling eSmoking products like eCigars, etc . Now, he wants us to do the SEO of his website. Im not sure, if the general practise is fine for him, because of the nicotine laws by the fda, yahoo and google will not do it. Let me know, how I should proceed.
Image & Video Optimization | | qubesys0 -
Placing video testimonials on website vs. YouTube
We have produced a number of video guest testimonials. Any SEO considerations or other hosting it on our website (what software to use?) vs. YouTube (and just embedding it on the webpage)? Are there certain situation or circumstances when YouTube is not the best choice for placing video on a website? Thanks.
Image & Video Optimization | | ahw0 -
What's the deal with this local business directory? (http://www.camerchants.com/)
They have a couple listings of us with screwy info but i can't actually use their website, all the buttons that say "join" or "write a review" "uplaod an image" etc, are just an href="#" and don't actually do anything??? I figured maybe they have some broken javascript so i tried using different browsers (firefox & chrome in mac, and IE in windows.) Here's our listings in there: http://www.camerchants.com/Business/Storage+-+Self+Service/Storwell.Self.Storage/MTAyODAzNQ# http://www.camerchants.com/Business/Movers/Storwell.Self.Storage/MTEwMjMyOQ
Image & Video Optimization | | adriandg
http://www.camerchants.com/Business/Movers/Storwell.Self.Storage/MTEwMjMyOA
http://www.camerchants.com/Business/Recreational+Vehicles+Storage/Storwell.Self.Storage/MTAyODU4OQ# Are you able to click anything on this website and it actually functions as advertised? am i just using the wrong browser, or is this some kind of tool competitors use to blackhat our local listings into oblivion?0 -
Video Sitemaps
Hi, we are having some issues on our video site so I don't think we will be able to host them for a while, I think we will be uploading them to YouTube, so is there a tool/software that can help me make video sitemaps for my videos in YouTube? Thank you all!!! PS. I think I saw Rand or Danny a while ago in a video taking about a great tool for YouTube sitemaps, but I just can find it.
Image & Video Optimization | | andresgmontero1