How do I best optimize a video for a client's name?
-
Hello everyone,
I have a client who is obsessed with his videos being indexed directly under his site. We've already labeled his videos with his names, enhanced the meta data to the video to include his name, have added his website to his YouTube Channel, and also have synced his Google Plus Business Page with his YouTube Channel. Any other tips to further optimize his videos with his name? This is a new channel, with an age of only 2 weeks- but this client is being quite loud, and thought I would see if any Moz'ers have any other tips/ suggestions?
Thanks Everyone!
-Kristin
-
Thank you everyone for the excellent feedback!
-
First things first - does the video deserve to rank for this chaps name?
If the content isn't getting watched and it's not a good reflection of the company, tweaking the meta information will only get you so far. Before you begin, it has to be a good video. Second, it's in no way guaranteed that Google will show any videos for the query of his name anyway. A search term has to pass Google's "query deserves video" test before something is likely to be shown - and while you can force this a bit by having a very popular video clearly relevant to the search term, you won't get anywhere unless the video is good.
Additionally, 2 weeks is far too short a period of time to be testing this. Your client will need to be patient and wait a couple of months.
-
All i'd add to the comments so far is to ensure you have a video sitemap as well
-
You've done pretty well with it so far. The main thing is, do videos actually show up in the search results? If not, then sometimes, itll take a longer time to actually get it to show up even if it's for a brand name. Sometimes, it just wont show at all.
-
Hey Red,
I want to write everything in this reply but I actually have a slideshare that I used for a Video SEO presentation I did a little while ago. Some of the tactics could be altered with YouTube's changes, but a lot of it still applies. Its Video SEO.
http://www.slideshare.net/kingrosales/video-seo-insight-into-competitively-ranking-youyube-videos
I hope it helps!
-
Looks like you're doing a lot right! If it's an option you could list the "Videos" section within the site links (if he has some). You can also show him that Google displaying videos is largely dependent on what someone is searching for, for example, Search + "video". Overall, I'd try to get him to express his goals with the videos in a way different than rankings or how Google is laid out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for Videos and Infographics
Hi Mozers, When optimizing videos and infographics does it helps to put the word "video" or "infographic" in the browser title and H1? Any guidance is much appreciated! Yael
Image & Video Optimization | | yaelslater0 -
Updating Youtube Videos: Does this Reset Your Views to 0?
Hello Moz Community, Our team is looking to update a few videos in our Youtube channel but are concerned that doing so will reset the current amount of views to 0 once the change has been made. Would anyone happen to know if this happens or if the views remain the same? Also, how do the updates to the videos affect rank and visibility? Thank you all for your help.
Image & Video Optimization | | PowerhouseMarketing1 -
YouTube Videos on SERPS
Hi there, One of my clients is asking why there's this big SEO result when https://www.google.es/search?q=botemania+youtube&oq=botemani&aqs=chrome.0.69i59j0j69i61j69i57j0l2.1149j0j4&sourceid=chrome&ie=UTF-8. What kind of search results are thos with this big video first result? Any tips how to achieve this? Something related with the views, video description?. I tested a few other similar queries, even big brands included in the search query and this kind of SEO result does not show up. Any help would be appreciated, thanks! qGwcE
Image & Video Optimization | | poliedric0 -
Should YouTube videos be added too our sitemap
Our company recently started making videos and posting them on our YouTube channel. Should we include the YouTube videos to our sitemap for our main domain? Thanks,
Image & Video Optimization | | WebRiverGroup0 -
Finding Pages with Youtube Embedded Videos in Google SERP
I'm trying to figure out a process to find specific youtube embed videos using Google search. But a lot of sites are not being returned. For example, I know that the following video (http://www.youtube.com/watch?v=1MnylRaQC3w) is linked to and embedded on http://gizmodo.com/5898438/watch-how-fender-builds-its-iconic-stratocasters However, I can't figure out a set of search terms to find that in Google. Searching for (1MnylRaQC3w Gizmodo) doesn't return the right page in the results. I'd like to figure this out so I could see everywhere a certain youtube video has been embedded.
Image & Video Optimization | | nixforsix0 -
Embedded Video Sharing Count As Links?
I am considering using Wistia as a video platform to host video content I don't want listed on YouTube. One of the features they have (I bet they all do) is to allow other webmasters to embed the video on their site as well. If a webmaster embed's one of my Wistia videos on their site, do I get link juice? ...or is this only helpful to help spread branding?
Image & Video Optimization | | TheDude0 -
Google Places Name Change - Duplicate Listings.
Need input on a Google Places change to avoid duplicate listing/phone number issue for a name change. Here is a summary: Company A has a Places listing and ranks week for key local terms. Company A has become a franchise and has a completely new name but same address. A New Franchise listing was created. It has same location but a different telephone (tracking) number. Both listings generally appear in Google Places but Company A (older listing) come up first. For branding purposes I would ideally like to eliminate (or edit) Company A listing and optimize new Franchise listing. We will need to eliminate the tracking phone number and add the old “Company A” phone number to the new Franchise listing. What is the best procedure to delete the Company A listing? I have access to both listings. Do I: -Strip Company A listing of most info…wait and then delete? Do I delete from my account or delete in total? -Just change the name of the “old” Company name to the new franchise name and delete the new franchise listing? An if so, in what order? -or do I just delete the old listing right away and edit the new franchise listing right away? -When do I add the old (and real phone number) to the new franchise listing? This same scenario has played out in other locations with disastrous results. Appears that Google looks at them as duplicate listings if the old Company name is still active and demotes both listings. Trying to avoid that problem that has been created by other companies. -Would adding Google Boost to the surviving listing help? Any input appreciated.
Image & Video Optimization | | AgileInt0 -
Google’s algorithm on file size. Use IFrame or not?
With page size being a big factor in Google’s algorithm what’s the best way to implement a flash file without jeopardizing rankings? What’s your thoughts on embedding the video in an IFrame?
Image & Video Optimization | | SEO-Team0