Is there a way to increase domain authority?
-
Dear all, when I see moz analytics for my blog irctcloginindia.co.in, it is legging behind only in terms of diomain authority when compared to my competitors. Because of which it is ranking low. Is there any short cut or fast method using which I can increase the authority for my domain.
-
Just focus on creating shareable content and getting links from authority sites in your niche.
-
Hello Gaurav,
You have been given some good feedback but it seems no-one directly answered your question. I agree you should not focus only on your DA and PA scores. Quality content and social media marketing done right can get you exposure and potential customers. Write content about your customers problems and how you solve them. Use an educational and informative slant to teach customers why they need YOUR product or services.
However, to answer to your specific question about the quickest way to increasing Domain Authority is you simply need to increase the number of do-follow high quality links back to your website. From other web pages with a high PA score, High Citation and High Trust Flow scores. I would start with citations/business listings in high quality online directories such as Yellow pages, White Pages, Super Pages, Yelp, Twitter, Google plus. Make sure you use the full link such as http://www.yourdomain.com This will help a small website in the beginning if it's clean. Please make sure you do not have poor quality links pointing back to your website right now. And do not fall for any linking building scams. If it sounds to good to be true it most likely is not a good thing to do. Nothing replaces good old time consuming research and hard work to build quality links to your website.
For more reading and understanding please read these => http://moz.com/beginners-guide-to-seo/growing-popularity-and-links
And => http://moz.com/blog/10-illustrations-on-search-engines-valuation-of-links
This will give you a better understanding of what to do and how to do it properly.
I hope that helps,
Joe
-
Ask yourself what makes the leaders in your niche "important"? What is "importance" in your niche? The answer is going to revolve around "discussion". What is it about leaders in your niche that makes your target audience discuss them/their product/their brand and how do others learn about those discussions? That answer is going to revolve around "content".
Important sites are what populate the top of the search results and they didn't become important without discussion and content. You need to create some of that for your site/brand/product. The way to start is to figure out what they're doing to create it and do the same for yourself.
Links contribute to importance and are evidence of discussion. You can check on who and where those discussion are taking place using open site explorer - its free. What's happening on those pages with links and why was the link created? Can you come up with a similar reason for people to link to you? Type the name of your top competitors into google and use the results to see who's mentioning them. Follow their twitter feeds and facebook pages and see what they'e doing there. Follow the people who are following them and work on creating something that your new followers will discuss.
In the end, it all comes down to "know your competitors well and your audience even better". Work on making that ring true for yourself and an understanding of the content you need to create will come naturally.
Success often takes a long time.
-
Dear Chris,
Thanks for encouraging me to work hard. I will definitely do that. Anything should I focus on. My keyword is such that not much content can be created around it. I am wondering what to do.
-
You don´t need any proversion to check your PA/DA, you can do it with the browser extension Mozbar
Just look in google "Mozbar extension" and you will find it
-
Gaurav,
Moz's domain authority is designed as an effort to mimic Google's pagerank. So if your pagerank goes up, things are working for you. Pagerank gets adjusted every few months. In the mean time, your rankings can go up based on the work you've done whether you see your pagerank move or not.
Your competitors are never finished adding content and optimizing their sites, which means you're never finished either. You can't afford to sit and wait for the next google PR update, you have to keep working on your site.
-
It means I will continue to struggle till then. I am using free trial of MOZ and by next time I won't be able to check my DA since my free days are getting over in 4 days. I am too poor to get pro version for long.
-
The MOZ DA value is updated each 2/3 months
Wait till the next Index Update, next one is 11 of March,
-
But I have done all that. And all I'm getting is domain authority of 1. While other sloppy sites (my competitors) are getting 12, 15, 75 etc. What to do. How can I tell my domain is authoritative?
-
I will not focus on increase the Domain Authority from Moz, but for the search engine
You can earn that writting good content that fulfil the user demands & get good qualified links from websites with good authority
Doind that, you will also increase the Domaint Authority from Moz
-
Hi,
I am sharing a very informative article on how to increase DA . Please check once.
http://www.quicksprout.com/2014/05/19/5-practical-steps-to-improving-your-websites-domain-authority/
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nice Domain Authority but Not Ranking
Hi, A client of mine who owns a website reached out to me. He got penalized a while ago and has long since recovered (not sure exactly, but for sure a year). His domain authority is in the upper 30s but is still not ranking for many of his keywords that he ranked on the first page. I am not so familiar with the technical aspects of penalties and such, but is this a common scenario? Why is his domain authority great but his ranking downright awful? Does he have a chance if he builds great links, or is something else wrong that we can't figure out?
Intermediate & Advanced SEO | | Rachel_J0 -
Page and Domain Authority
How much Page and Domain Authority we need to look for to secure a backlink.
Intermediate & Advanced SEO | | ross254sidney0 -
301 many smaller domains to a new, large domain
Hi all, I have a question regarding permanently redirecting many small websites into one, large new one. During the past 9 years I have created many small websites, all focusing on hotel reservations in one specific city. This has served me beautifully in the past, but I have come to the conclusion that it is no longer a sustainable model and therefore I am in the process of creating one large, worldwide hotel reservations website. To not loose any benefit of my hard work the past 9 years, I want to permanently redirect the smaller websites to the correct section of my new website. I know that if it is only a few websites, that this strategy is perfectly acceptable, but since I am talking about 50 to 100 websites, I am not so sure and would like to have your input. Here is what I would like to do: (the domain names are not mine, just an example) Old website: londonhotels.com 301 to newdomain.com/london/ Old website: berlinhotels.com 301 to newdomain.com/berlin/ Old website: amsterdamhotels.com 301 to newdomain.com/amsterdam/ Etc., etc. My plan is to do this for 50 to 100 websites and would like to have your thoughts on if this is an acceptable strategy or not. Just to be clear, I am talking about redirecting only my websites that are in good standing, i.e. none of the websites I am thinking about 301'ing have been penalized. Thanks for your thoughts on this.
Intermediate & Advanced SEO | | tfbpa0 -
Sub Domains vs. Persistent URLs
I've always been under the assumption that when building a micro-site it was better to use a true path (e.g. yourcompany.com/microsite) URL as opposed to a sub domain (microsite.yourcompany.com) from an SEO perspective. Can you still generate significant SEO gains from a sub domain if you were forced to use it providing the primary (e.g. yourcompany.com) had a lot of link clout/authority? Meaning, if I had to go the sub domain route would it be the end of the world?
Intermediate & Advanced SEO | | VERBInteractive0 -
How does authorship work for two authors?
How does Google's version of authorship work for 2 authors?: support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986 https://plus.google.com/authorship
Intermediate & Advanced SEO | | BobGW0 -
Correlation Between Domain Authority and Crawl Penetration?
A. Is there a correlation between domain authority and crawl penetration? B. Is there a correlation between domain authority and juice distribution?
Intermediate & Advanced SEO | | AWCthreads0 -
Does duplicate content on a sub-domain affect the rankings of root domain?
We recently moved a community website that we own to our main domain. It now lives on our website as a sub-domain. This new sub-domain has a lot of duplicate page titles. We are going to clean it up but it's huge project. (We had tried to clean it even before migrating the community website) I am wondering if this duplicate content on the new sub-domain could be hurting rankings of our root domain? How does Google treat it? From SEO best practices, I know duplicate content within site is always bad. How severe is it given the fact that it is present on a different sub-domain?
Intermediate & Advanced SEO | | Amjath0 -
Domains for regional websites
Please take a look at 7city.com This landing page contains links to: www.7city.co.uk www.7city.ae www.7city.com.sg and our US website which is also www.7city.com It is programmed so: If you are a first time user and type www.7city.com you go to the landing page above. If you then click on AMERICAS, it sets a cookie and directs you to http://www.7city.com/home . When you revisit www.7city.com in the future as the cookie is set you will be automatically sent to the AMERICAS website i.e http://www.7city.com/home. Our US websites is nor performing well on organic ranking compared to other regional website. Is the above technique hindering our organic ranking in the US. Also, I have been led to believe that you get a higher ranking if the domain is specific to a country. Is this true? Does 7city.com receive higher ranking than if I created it as 7city.us for example? Many Thanks Mark
Intermediate & Advanced SEO | | markc-1971830