Is there a way to increase domain authority?
-
Dear all, when I see moz analytics for my blog irctcloginindia.co.in, it is legging behind only in terms of diomain authority when compared to my competitors. Because of which it is ranking low. Is there any short cut or fast method using which I can increase the authority for my domain.
-
Just focus on creating shareable content and getting links from authority sites in your niche.
-
Hello Gaurav,
You have been given some good feedback but it seems no-one directly answered your question. I agree you should not focus only on your DA and PA scores. Quality content and social media marketing done right can get you exposure and potential customers. Write content about your customers problems and how you solve them. Use an educational and informative slant to teach customers why they need YOUR product or services.
However, to answer to your specific question about the quickest way to increasing Domain Authority is you simply need to increase the number of do-follow high quality links back to your website. From other web pages with a high PA score, High Citation and High Trust Flow scores. I would start with citations/business listings in high quality online directories such as Yellow pages, White Pages, Super Pages, Yelp, Twitter, Google plus. Make sure you use the full link such as http://www.yourdomain.com This will help a small website in the beginning if it's clean. Please make sure you do not have poor quality links pointing back to your website right now. And do not fall for any linking building scams. If it sounds to good to be true it most likely is not a good thing to do. Nothing replaces good old time consuming research and hard work to build quality links to your website.
For more reading and understanding please read these => http://moz.com/beginners-guide-to-seo/growing-popularity-and-links
And => http://moz.com/blog/10-illustrations-on-search-engines-valuation-of-links
This will give you a better understanding of what to do and how to do it properly.
I hope that helps,
Joe
-
Ask yourself what makes the leaders in your niche "important"? What is "importance" in your niche? The answer is going to revolve around "discussion". What is it about leaders in your niche that makes your target audience discuss them/their product/their brand and how do others learn about those discussions? That answer is going to revolve around "content".
Important sites are what populate the top of the search results and they didn't become important without discussion and content. You need to create some of that for your site/brand/product. The way to start is to figure out what they're doing to create it and do the same for yourself.
Links contribute to importance and are evidence of discussion. You can check on who and where those discussion are taking place using open site explorer - its free. What's happening on those pages with links and why was the link created? Can you come up with a similar reason for people to link to you? Type the name of your top competitors into google and use the results to see who's mentioning them. Follow their twitter feeds and facebook pages and see what they'e doing there. Follow the people who are following them and work on creating something that your new followers will discuss.
In the end, it all comes down to "know your competitors well and your audience even better". Work on making that ring true for yourself and an understanding of the content you need to create will come naturally.
Success often takes a long time.
-
Dear Chris,
Thanks for encouraging me to work hard. I will definitely do that. Anything should I focus on. My keyword is such that not much content can be created around it. I am wondering what to do.
-
You don´t need any proversion to check your PA/DA, you can do it with the browser extension Mozbar
Just look in google "Mozbar extension" and you will find it
-
Gaurav,
Moz's domain authority is designed as an effort to mimic Google's pagerank. So if your pagerank goes up, things are working for you. Pagerank gets adjusted every few months. In the mean time, your rankings can go up based on the work you've done whether you see your pagerank move or not.
Your competitors are never finished adding content and optimizing their sites, which means you're never finished either. You can't afford to sit and wait for the next google PR update, you have to keep working on your site.
-
It means I will continue to struggle till then. I am using free trial of MOZ and by next time I won't be able to check my DA since my free days are getting over in 4 days. I am too poor to get pro version for long.
-
The MOZ DA value is updated each 2/3 months
Wait till the next Index Update, next one is 11 of March,
-
But I have done all that. And all I'm getting is domain authority of 1. While other sloppy sites (my competitors) are getting 12, 15, 75 etc. What to do. How can I tell my domain is authoritative?
-
I will not focus on increase the Domain Authority from Moz, but for the search engine
You can earn that writting good content that fulfil the user demands & get good qualified links from websites with good authority
Doind that, you will also increase the Domaint Authority from Moz
-
Hi,
I am sharing a very informative article on how to increase DA . Please check once.
http://www.quicksprout.com/2014/05/19/5-practical-steps-to-improving-your-websites-domain-authority/
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google penalise in the way described in this article?
In an interesting article from January on content cannibalisation: https://ninjaoutreach.com/content-cannibalization-avoid/ there is the following paragraph: "When the same keyword is used across a number of pages of a single website, Google’s spiders automatically get directed to a page with low-grade quality which in turn results in the low ranking of all the pages on the website." Is this true? The suggestion here is that they automatically get directed there as a form of penalty. This seems like quite an extraordinary claim! Can anyone verify?
Intermediate & Advanced SEO | | Ad-Rank0 -
Purchasing an existing domain + redirecting to company's domain
Let's pretend that competitor.com ranks well for certain search terms and generates some traffic from organic search. If a company were to acquire the competitor (or their domain), what's the smartest way to redirect that SEO value to the acquiring company's website? Does a 301 redirect work between different root domains? Even if it does work, is that the smartest approach? Thanks for your help!
Intermediate & Advanced SEO | | Raleigh0 -
Should I redirect my Google Update Effected Domain to brand new Domain?
Hey Moz experts, I had a domain which was really doing better but after the Humming Bird update my traffic was decreased up to 90%. There are plenty of posts on my existing blog, Now what should I do? I mean should I redirect it to a brand new domain or Copy all the posts to a brand new domain and delete my existing domain? Note that the Old domain has PR1, DA 19 and PA 30.
Intermediate & Advanced SEO | | imran20780 -
Subdomain and root domain
Hey Everyone, our page has multiple domains and I'm wondering how it affects search rankings today. I saw some stuff from almost a year ago, but I'm not sure if something has changed. We currently have our root domain "www.xyz.com" and started moving some pages over to a different sub-domain "web.xyz.com" because of usability and ease of adjusting content. How much will this affect our seo? Thanks!
Intermediate & Advanced SEO | | josh1230 -
Domain and Sitemap Question
Hi - I am hoping you can help me with this issue we are currently trying to solve. We are hosting our mobile site's content on a different domain than what the URL of the site is, though owned by same company. In Google Webmasters tool we have the mobile sitemap under "sitemaps.xyz.com", however the URL of the site is "m.xyz.com". We have submitted 60MM pages in the mobile sitemap, but only 1MM pages have been indexed. Do you think this set up causes confusion with the bots? Does this affect the crawlability of the site? Any thoughts would be greatly appreciated. Thank you!
Intermediate & Advanced SEO | | ladylana
Eva0 -
Does Having 3 Websites On Magento Affect Domain Authority?
We have a client who has 3 separate websites targeting the US, Australia, and the UK. Each of them has relevant ccTLD's such as: .com .com.au and .co.uk. Our client wants to use the Magento multi-site function so it combines all the stores (which are the exact same products) and merge it into one through Magento. Will this affect his Domain Authority? Or would they be treated as individual when receiving link value, trust, authority? There doesn't seem a lot information out there about this can anyone help? Thanks, Matt
Intermediate & Advanced SEO | | HigherthanSEO0 -
Is it worth buying a Dropped domain?
I've got a domain which was registered in July 2010 and had a website on it. I believe the domain expired and it was dropped for a couple of months. I snapped it up after discovering it in November 2012. Subsequently, the whois records show the domain was created in Nov 2012. What exactly is the "real" age of this domain from Google's perspective? Or at least, as far as SEO is concerned? Cheers,
Intermediate & Advanced SEO | | syed002
Syed P.S - domain age does indeed warrant some merit in ranking factors!0 -
Domain authority enhancement
Dear all, what is the best way to increase your domain authority in a couple of weeks? Thanks for your reply! Best regards, Ben
Intermediate & Advanced SEO | | HMK-NL0