How do you link your adaptive mobile site to Google Analytics?
-
With Google now saying they're putting a lot more emphasis on mobile sites, we recently got notifications from Google Webmaster Tools saying that some of our pages are not built for mobile. Some of these pages, however have an adaptive page that when you visit from a mobile phone (m.mysite.com), you're taken to instead of the desktop version.
My question is, how do I let Google know that I have an adaptive site and not get penalized for poor mobile usability? I already have Google Analytics on the mobile site, I just need to somehow let Webmaster tools / Google's web crawlers know that they should be looking to my mobile site for usability, not the desktop site.
Any advice is appreciated!
-
I was just addressing that few days ago.
Google have been kind enough to provide a very detailed guide on how to do that: https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/separate-urls
You need to annotate your html accordingly, all the details are there, just read it.
-
You're welcome. If your goal is to maintain and grow the rankings associated with the desktop version of your site in mobile, one of the best ways to do so currently is by using a responsive frame work. From a user perspective that sort of site is serving mobile, tablet, and desktop all from the same URLs. Something like Layers would be an example for Wordpress (http://www.layerswp.com) while Squarespace (http://www.squarespace.com/) is a common example in the smaller site realm. If you're thinking of transitioning over a larger site it'd definitely be more of a dev-based commitment. Currently Google houses the bulk of its guides on this here: https://developers.google.com/webmasters/mobile-sites/.
-
Thanks, Ryan. Do you know what you're supposed to do if you don't have a 1 to 1 relationship of all your desktop pages to your mobile site? Our mobile site is much smaller than our desktop version. Thanks!!
-
That definitely answered my question, thanks!!
-
You can also test the m.mysite.com version of your site in Google's PageSpeed Insights here: https://developers.google.com/speed/pagespeed/insights/ and then scroll to the bottom of the mobile portion of the score and see your usability score there as well. This is handy for breaking out a score from GWT. Is the m.mysite.com domain also listed in GWT?
Ideally you'd be able to have a 1 to 1 relationship from desktop pages to your mobile site as that would be the clearest signal that the two are tied together closely and only separated for usability purposes. The video Chris linked to also has quite a few additional insights from Matt Cutts, so worth the watch. Cheers!
-
Matt Cutts from Google addressed this in a short Youtube video you can watch here. I hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How are Server side redirects perceived compared to direct links (on a Directory site)
Hi, Im creating some listings for a client on a relevant b2b directory (a good quality directory) I asked if the links are 'followed' or no 'followed' and they said they are 'server side redirects' so no direct links. Does anyone know how these are likely to be perceived by Google ? All BEst Dan
Technical SEO | | Dan-Lawrence1 -
Mobile site is not ranking in the mobile search results
I posted last month about problems with a mobile site, which is served from a separate URL (m.mydomain.com) as currently responsive design is not an option. The problem was that the mobile site was being returned in the desktop index along with the desktop site, and the desktop site was being returned in the mobile index instead of the mobile site. I have therefore implemented rel=canonical and rel=alternate as is advised by Google, but this has stopped the desktop site from appearing in the mobile index, but hasn't caused the mobile site to rank instead. What should I do now? One idea I have is to remove the rel=canonical and rel=alternate links so that the desktop site ranks in the mobile index again. There is a redirect in place anyway so when people click on a desktop link from a mobile search, they will still be redirected to the mobile equivalent. I could then set the m.mydomain.com to noindex to stop it from being returned in the desktop results and potentially causing duplicate content issues? What do you think about this as a work around?
Technical SEO | | pugh0 -
How Google can interpret all "hreflag" links into HTML code
I've found the solution. The problem was that did not put any closing tag into the HTML code....
Technical SEO | | Red_educativa0 -
Duplicate Content - Mobile Site
We think that a mobile version of our site is causing a duplicate content issue; what's the best way to stop the mobile version being indexed. Basically the site forwards mobile users to "/mobile" which is just a mobile optimised version of the original site. Is it best to block the /mobile folder from being crawled?
Technical SEO | | nsmith7870 -
Mobile site rank on Google S.E. instead of desktop site.
Hello, all SEOers~ Today, I would like to hear your opinion regarding on Mobile site and duplicate contents issue. I have a mobile version of our website that is hosted on a subdomain (m instead www). Site is targeting UK and Its essentially the same content, formatted differently. So every URL on www exists also at the "m" subdomain and is identical content. (there are some different contents, yet I could say about 90% or more contents are same) Recently I've noticed that search results are showing links to our mobile site instead of the desktop site. (Google UK) I have a sitemap.xml for both sites, the mobile sitemap defined as follows: I didn't block googlebot from mobile site and also didn't block googlebot-mobile from desktop site. I read and watched Google webmaster tool forum and related video from Matt Cutts. I found many opinion that there is possibility which cause duplicate contents issue and I should do one of followings. 1. Block googlebot from mobile site. 2. Use canonical Tag on mobile site which points to desktop site. 3. Create and develop different contents (needless to say...) Do you think duplicate contents issue caused my mobile site rank on S.E. instead of my desktop site? also Do you think those method will help to show my desktop site on S.E.? I was wondering that I have multi-country sites which is same site format as I mentioned above. However, my other country sites are totally doing fine on Google. Only difference that I found is my other country sites have different Title & Meta Tag comparing to desktop site, but my UK mobile site has same Title & Meta Tag comparing to desktop. Do you think this also has something to do with current problem? Please people~! Feel free to make some comments and share your opinion. Thanks for reading my long long explanation.
Technical SEO | | Artience0 -
Google has not been visiting my site
Hi I am working on a site at the moment http://www.cheapflightsgatwick.com and i had the site using a different template and in the search engines for the search term cheap flights gatwick we were fourth and for the term holiday magazine we were 12th in google but now we are not even in google on the first page for the search terms. But now after changing the template in joomla our rankings have gone out of the window. It took me about a day to sort out the site with the new template so i was not expecting any problems with the search engines but for some reason there is. If you put into the search engine www.cheapflightsgatwick.com then you will see that google has not visited the site for four days and also it is not showing the description and instead it is showing details about joomla. Can anyone let me know if there is anything i need to do to sort this out and why google is taking so long to visit my site
Technical SEO | | ClaireH-1848860 -
Google and QnA sites
My website has a QnA site - a bit like this one except it's not private to premium members. It is a page with a left colomn for category links and it has a list of recently asked questions, each question is a link to view the full question and answers etc. Does google know this is a QnA ? Or will it say - hey, there are far too many links on this page, tut tut. Is there anything I can do to help it understand what the page is.
Technical SEO | | borderbound0 -
Site description on Google has changed to a very outdated description
When I googled my top keyword today, my site on google showed a description of my site from YEARS ago. It is completely irrevelant and misleading to visitors. Why would this have happened and is there anything I can do about it? Thanks!!! Betsy
Technical SEO | | bhsiao0