Low quality score for relevant keywords and high bounce rate - help?
-
I feel like I have ask relevant keywords as I'm going to get but I still have low qual. score and high bounce rate. Any suggestions?
-
To add to what Alick said, make sure your clicks are valuable. dynamyt100 is correct that your on page content might not be exactly what the searchers are looking for.
You QS is determined by three things, ad relevancy as it relates to your keywords, expected click through rate, and on page relevancy.
In order to improve ad relevancy, make sure you are using your keywords in your ad. If your keyword is blue widget, but your ad says buy widgets now, blue widgets will have a low QS. This also plays into your expected click through rate. If your ad relevance is below average, then your expected CTR will also be low.
On page relevancy is probably the most important factor. You shouldn't advertise blue widgets and land people on a page for red gadgets. This will dramatically effect your bounce rate.
Adding negatives will help improve your expected CTR also. If you have really broad terms then you could be picking up bad clicks.
If you want to see where you need to improve your key terms, go into your keywords and click the bubble above the keyword status and it will tell you what is below average, above average and average. That should tell you where you need to start.
-
Thank Alick - that's good advice. I'll do some more research and see how I get on.
-
Hi Vydex,
If I am not mistaken you are talking about QS(AdWords metric). As you mentioned the QS is low and bounce rate so first I would like to explain how to reduce bounce rate.
1>Check search term and if there are irrelevant search queries please add those search terms as negative keyword
2>Avoid broad match keywords (Use, exact, phrase & BMM).
In order to improve QS please follow all steps mentioned in below article
http://www.wordstream.com/keyword-quality-score
******Once you add a new keyword you are assigned a default QS based onother advertisers QS for the same keyword (in its_ exact match_ form). After about 1000 impressions or some time (which Google does not disclose, your KW performance "kicks in" (predominately the CTR) *****
Thanks
-
Yeah, I totally get that as a concept. Bit of context: this is a product we are selling for quite a small market. There aren't many keywords linked to this market (many if not all are longtail and very specific) - it seemed like a done deal to use what I found but I'm confused by the lack of performance.
-
To me this is a simple solution. Make your content more valuable. The high bounce rate is because readers dont want to see what you are displaying.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
Creating a Domain Specific Keyword Difficulty Score
Moz's Keyword Difficulty tool is great. Minus one thing... it does't take the domain itself into it's equation. Of course it doesn't take a lot of other things into consideration too like relevancy of domain but lets at least start with adding domain authority to the equation. I've come up with simple math that allows you to take the domain authority of the target URL into consideration. The Equation KD = Moz Keyword Difficulty
Keyword Research | | eyeflow
DA = Domain Authority
DS = Domain Specific Keyword Difficulty (KD/DA)*KD = DS Equation Applied URL: atari.com
Keyword: classic video games
KD: 69
DA: 77
DS: 62 (69/77)*69=62 You will end up with numbers larger than 100, but it makes sense. If your domain authority is 10 and you're trying to compete with a difficulty of 90 then you should be scared to compete for that term and the number should reflect that. Thoughts? Other ideas?2 -
Setting Up a Keyword Matrix
Greetings MOZ community!! My real estate web site contains about 500 pages with perhaps 70 pages targeting low volume, somewhat valuable but not very competitive keywords. Three to four URLs target very competitive terms. The following terms are among the most valuable: New York City office space,
Keyword Research | | Kingalan1
New York office space,
Manhattan office space,
NYC office space Such variants as: Office space in New York City,
Office space in New York,
Office space in Manhattan,
Office space in NYC
ETCETERA convert really well How would I match different terms to different URLs? For example I have just re-written the following two critical URLs: www.nyc-officespace-leader.com (home page)
http://www.nyc-officespace-leader.com/commercial-space/office-space (product page) Would it make sense to use "Manhattan office space" and variants on the home page while excluding "New York City office space" variants? At the same time I would use "New York City office space" variants on the "office-space" product page while excluding all mention of "Manhattan office space". Is this logical and does it conform to SEO best practices? For the "NYC office space" terms I would add them to http://www.nyc-officespace-leader.com/listings. This URL has almost no text but a strong potential to rent because of a high number of incoming internal links. Is this approach sensible? In general what measures should I take to prevent URLs from competing for the same keywords? Also, is there a software package or tools that I can use to come up with keyword variants? As a non SEO professional, can I create my own keyword matrix or is this really in the realm of a professional SEO consultant? Thanks, Alan0 -
How do I find out what low-volume keywords are best to target?
Since many of our products and services are purpose-built for a niche community, I find that many of the keywords I am researching are all low-volume. Data on the Keyword Difficulty Tool show '0' under Bing Search Volume (exact match). I know what my competitors are targeting based on their title tags and web content, but I'm not sure if they did their keyword research homework, so I don't want to assume. Is there any other way to determine which keywords I should be targeting?
Keyword Research | | ULCRobotics0 -
Google Keyword Tool alternatives?
Does anyone have any suggestions for Google Keyword Tool alternatives, since is has been closed by Google? Thanks
Keyword Research | | BoomDialogue690 -
Google keyword tool
Hey anyone noticed Google's keyword tool seems to be returning weird data for search volume compared to just a few days ago? "iron fist clothing" exact match was returning around 1,000 local monthly searches and a monthly trend of approximately the same over the past year. As of yesterday it has zero searches for exact match and even the monthly trends have all been set to zero for every month going back a year Now I suppose this could happen in theory but the fact that the trend is showing up as zero for each month over the last year makes me think this could be a bug. I've also noticed this for one of my keywords on my SEO site, again suddenly gone to zero searches and monthly trends going back a year. However a quick check on webmaster tools shows the impressions going back a few months at the average of 1,300 that the old trend suggested it should be. Anyone else noticed this?
Keyword Research | | barabis770 -
Which is best for keywords; plurals vs singular
Hello! This is my first question so I hope it will be a good one and everyone finds it useful; I have found many conflicting views and need some clarification. Question: When it comes to optimising for specific keywords, which is best; plurals or singular? Example: Should I optimise for 'conveyor' with medium competition and a larger local [exact] traffic volume, or go for 'conveyors' with a higher competition and a slightly smaller local [exact] volume of traffic? Obviously this example is a bit of no brainer as I would tend to sway towards the lower competition with a good volume of traffic to be more competitive, but when the terms are so closely linked, would it be wise to cover both grounds now and go for 'conveyors'? What is general consensus out there? Thanks in advance! Richard
Keyword Research | | BlandyDoes0 -
Keywords abuse?
WE are using the best keywords all over our eStore: Furnace Filter and Furnace Filters. Is it abusing when we list items like: 10x20x1 furnace filter 10x20x2furnace filter 10x20x4 furnace filter and so on... we have almost 100 different filters on sale. see example: http://www.furnacefilterscanada.com/categories/Furnace-Filter-See-All/ Thank you for your help BigBlaze
Keyword Research | | BigBlaze2050