Niche sites migration into one authority site
-
I have multiple websites within the health niche. All 3 sites are about different topics: protein powder, superfoods, and sustainable products.
I am thinking about migrating those 3 sites into 1 big site, to establish more authority and for branding purposes. But since those domains are exact match domains, and those exact keywords are pretty high volume, I'm not sure if it's a good idea.
Will this be a good idea from a traffic/conversion/seo standpoint? Or should I make a header on top where people can 'switch' between those 3 sites? Or just leave them seperate?
-
When I first started doing SEO, I did small niche sites, and to some extent I used exact match domains. Furthermore, I dabbled in the old black hat arts as well.
I can tell you that merging multiple sites into one was the best thing I have done (well, that and going completely white hat). You can save so much time only focusing on one site, that you can spend alot more time creating better content, and like you say more time increasing the authority of one site rather than having to split your attentions over three.
Sure, you may find in the short term that you don't do so well, but if you are wanting to think ahead and consider how you can expand even more with related topics and better ranking through a stronger domain authority then I think migrating into one site could well be worth considering.
-
Hi,
One quick question you want to merge three sites say A,B & C into D or A+B+C ? As you mentioned that all three domains are exact match domains & are pretty high volume so I wouldn't suggest you to do that.
You also asked from a traffic/conversion/Seo standpoint whether it will be good idea or not?
I have doubt ,l like your idea to make a header on top where people can switch between those sites.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My big and famous website is ranking worse than unknown sites, what to do?
I have a major, popular and well-established website in my niche (lil peep merch) (lilpeepmerch.net) in my country, known as the largest, or one of the largest. But even with 12 years and loads of quality content, my website ranks WAAY worse than unknown ones, most of the time not even showing up on the searches at all, or ranking like page 7 in Google, while my rival, who does the same thing I do (and sometimes worse than what I do, like just publishing news when I publish news, and information, in-depth articles) ranks page 1 in Goo. I use Yoast SEO, try to do everything I can (but I'm no developer and have no access to my site codes), but my only good result is for one specific keyword.
Branding | | FitBoyAwesome0 -
Which site as main site? B2C or B2B?
We're currently running two separate sites, one being the "main" page for B2B customers and the other being an online shop targeting B2C customers. Site structure looks like this: <code>[sonnenschirme.at](sonnenschirme.at) = main page / B2B</code> <code>sonnenschirme.at/shop = shop / B2C</code> We're also building a new shop with Shopify which will replace the current shop and it's going to provide a really great user experience (AR models of products etc). Naturally, there are a lot more B2C customers than there are B2B customers (we sell sun umbrellas). The B2C customer type spends around 150€ typically, whereas a B2B customer needs consulting and will spend upwards 10k. B2B is responsible for about 90% of revenue. Both customer types seem to search for the term "sonnenschirme" which is basically just "sun umbrella". Before the shop was accessible at a subdirectory (/shop), it was available on a different domain (not even subdomain), which was really bad for SEO. Once we consolidated both websites into one we've seen a big spike in traffic, due to products etc. of the shop ranking well. As pretty much all competing companies are B2C companies who fight for a share of the "sonnenschirme" keyword, we've been unsure if it wasn't better to have the shop as the main page and the B2B page in a subdirectory. So basically: <code>sonnenschirme.at/subdirname = B2B page
Branding | | agctyz
sonnenschirme.at = main page / B2C</code> But then again B2B generates much more revenue (at least right now). What do you guys think? I'm anxious about "just trying" because it could hurt traffic badly.0 -
How to Host Microsites: Mission Critical or Six of One / Half Dozen of the Other?
Hello, fellow Mozzers! Been racking my brain. Thanks for your help on this one! I am in the process of putting together several microsites for our marketing agency. The sites feature similar theme and design elements, but are focused on delivering a customized industry-specific visitor experience with unique navigation, brand messaging, services, case studies, etc. I am struggling with whether I should host as entirely separate websites, as subdomains of the parent site, or as separate WP installs in subfolders of the main domain. I have been leaning toward the sub-folder option to share domain authority and keep our SEO efforts consolidated. But I am also concerned that the microsite "home pages" will underperform as sub-folder pages, versus being an actual home page of a unique domain or sub-domain. Is this a six-of-one or half-dozen of the other situation, or are there some important considerations I'm missing here? Thank you for your help here!
Branding | | Alaniz0 -
Looking to create a Press Release - Any decent sites out there?
Hey guys, I'm wondering whether you could point me in the right direction of a reputable PR site to use? I realise that many of these sites have been devalued over recent years but I wanted to produce something for a client after they struck-up a fairly notable connection with another company in their industry. Or should I just avoid PR sites altogether? Oh, and I'd prefer them to be free if possible 🙂
Branding | | Webrevolve0 -
High authority brand expanding product line, domain question
Hi MOZers, I've been given a handy little domain puzzle to deal with and would love insight from the community. Here's the situation: We're retailers of one specific, big, nationally known product. Let's pretend it's the Snuggee (IT'S NOT). People search for it and buy it from our site, or from Amazon or other retailers that we distribute it to. We're about to expand to carry a bunch of related, but different products - so from a one-product brand to 5 or 6 different items, relating to different keyword searches. Imagine Snuggee people want to start selling a whole bunch of products that solve the same needs of warming the front of your body and making you look silly. The owners want to change the main domain from [specific product] to [name similar to specific product, but is more general]. What concerns me is how to handle the fame of the branded product in terms of domain names. Current domain, based on that product, has a ton of links and a decent age. Owners are thinking to redirect everything to fresh new unestablished domain. While I know 301s will pass most link value, it will also be a home page that will be about a bunch of products - not just that main known one. In fact, we're considering making a URL for each product as landing page, of which old famous product would be one of 5 or 6 pages. Two main options we're considering right now: Keep old domain as a doorway page featuring just old product, with same look and feel, and from which any links would point to the new domain. Try to keep this as ranking for top result for this search, which should be easy. Unify everything under new domain, with old product being featured on a separate page / subdirectory. Hope that new home page still can rank pretty well for our old product, even though it will be talking about other products now as well. What we'd stand to lose would be the SERP for old products featuring too many big box retailers that sell our stuff and take a chunk out of our margins. The goal is to help us become known for many things, while still being always the best search result for what we're already known for. Which of those two options seem best, or is there another I'm missing altogether? Thank you!
Branding | | advancedSemiotics0 -
Is duplicating video across several sites a bad thing?
Hi, We have a fairly successful YouTube Channel where we create unique and helpful videos that are related to our core business activity. When we create these videos would you consider it a bad thing to not only post them on YouTube but also a couple of the smaller sites such as Metacafe and Dailymotion? Sending to multiple sites would possibly achieve more total views but would this kind of duplication potentially be harmful to the overall success of the video and have a knock on effect when it comes to how it ranks in Google? Thanks for your help.
Branding | | ChrisHolgate0 -
Do non-spammy authoritative press release sites exist?
Hi there, To help get news out about our business and increase brand awareness, I am considering doing the occasional press release. However doing research on new SEO client backlinks there seem to be a lot of poor quality, spammy press release sites. So I would appreciate some opinions on decent sites please. Obviously we wouldn't be 'article marketing' so only new unique posts would be put out there and not in duplicates either - so one press release to one site etc. Also just curious as to whether this still works for SEO? But this is a secondary concern, because the activity would be for brand awareness - so avoiding rubbish sites will save us time, effort and potential damage. Thanks in advance!
Branding | | Nobody15609869897230 -
301 Redirect Old Established Site to New Business Model Site?
I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc. Is it better to keep both entities separate and try growing them both? Or would it be more effective in terms of acquiring ranks and traffic to 301 redirect the old established site to the new site? Transferring all the value from the old and instantly boosting the new model. Not sure if this ads anything to the topic, the new domain is also an exact domain keyword match for a highly searched term.
Branding | | sunbelt0