Niche sites migration into one authority site
-
I have multiple websites within the health niche. All 3 sites are about different topics: protein powder, superfoods, and sustainable products.
I am thinking about migrating those 3 sites into 1 big site, to establish more authority and for branding purposes. But since those domains are exact match domains, and those exact keywords are pretty high volume, I'm not sure if it's a good idea.
Will this be a good idea from a traffic/conversion/seo standpoint? Or should I make a header on top where people can 'switch' between those 3 sites? Or just leave them seperate?
-
When I first started doing SEO, I did small niche sites, and to some extent I used exact match domains. Furthermore, I dabbled in the old black hat arts as well.
I can tell you that merging multiple sites into one was the best thing I have done (well, that and going completely white hat). You can save so much time only focusing on one site, that you can spend alot more time creating better content, and like you say more time increasing the authority of one site rather than having to split your attentions over three.
Sure, you may find in the short term that you don't do so well, but if you are wanting to think ahead and consider how you can expand even more with related topics and better ranking through a stronger domain authority then I think migrating into one site could well be worth considering.
-
Hi,
One quick question you want to merge three sites say A,B & C into D or A+B+C ? As you mentioned that all three domains are exact match domains & are pretty high volume so I wouldn't suggest you to do that.
You also asked from a traffic/conversion/Seo standpoint whether it will be good idea or not?
I have doubt ,l like your idea to make a header on top where people can switch between those sites.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sometimes I write a post for another site and then post the first 1/3rd on my site to help promote it. Is this a bad idea?
Sometimes I write a post for another site and then post the first 1/3rd on my site to help promote it. Is this a bad idea? When I do that should I be adding a canonical link to the original post? Should I have /make sure the 3rd party site does something? Is there anything else I should do? Thanks in advance.
Branding | | mcarroll0 -
Does a site with only one blog post a month rank alright?
I manage multiple websites and want to start new ones but want to know if one blog post a month is acceptable for SEO since I'm worried about rank.
Branding | | hssm20191 -
Is it OK to have two similar business sites share their Social Media (just one FB, Twitter, LinkedIn, etc.)?
These two businesses are owned by the same company (industry is event planning). The parent company has been in business 20+ years and caters to a corporate crowd and the more recent company started by the parent caters to consumers (weddings). Would this have any negative seo implications if they share social media accounts? or is this perhaps just more of a strategic issue i gather. And i would gather that its best for each to have their own blog. Would greatly appreciate some insight!Thanks, Christian
Branding | | Sundance_Kidd0 -
Rel=author markup in head tag
Between Google's confusing instruction on implementing rel=author and the volumes of blog posts, I'm sufficiently confused. We have a bunch of writers on our site that we'd like to expose in search and connect with their content. I'd like their bylines to link to their author page rather than to their Google+ profile. So, I'm thinking this is what I need to do: 1. Have writers create a Google+ profile linking to their bio page on our site in the "contributor" section of their Google+ profle 2. Add the link rel=author tag to the of their author bio page like this 3. Link their bylines on each story to their author page like this John Public Is this right? I'm working with an inflexible CMS so I have to go through IT, which means I have to get this right the first time. Any feedback/ corrections/ improvements are much appreciated.
Branding | | Aggie0 -
Should I put my "brand" in every one of my posts / pages?
I've heard different thoughts on this and wanted to see what you the seomoz group thought. I have been leaving my "brand" out of my titles so I could create longer titles (without my "brand" taking up precious space.) I've also read that adding your brand can take away from the words you want to optimize for in the title / post. I've read other places that you want your brand in every page title to "strengthen" your brand. Long story short, I'm trying to figure out if I should add my brand to the my page / post titiles, or leave them as is. Feel free to check out my site and current title template if you'd like. Thanks!
Branding | | NoahsDad0 -
Should I submit my articles to article submition sites myself or have a service submit my articles for me?
It seems that articles I've written about the transmission industry and submitted aren't being noticed by Google. The sites I've submitted them to were free sites, so my question is should I pay to submit them, or pay a service to submit them for me? Or, should I just continue to submit them myself to as high a ranking site as I can find?
Branding | | allstatetransmission0 -
Tracking traffic referrals between 2 sites we own?
I'm working on two sites, with seperate Google Analytics, both referring to each other. Am I able to easily find out which keywords/pages referrals are being generated from each site? e.g. http://www.jbaseedpotatoes.co.uk - targets home consumers, and refers trade enquires to... http://www.seedpotatomerchants.co.uk - which targets bulk orders, and refers home growers back to jbaseedpotatoes. Question is, how can we track which keywords/pages are sending traffic between each site, quickly? Is it simply a case of trawling through each site's analytics to find out, or does anyone have any tips? Ultimately, we'd like to find out which keywords & pages are picking up traffic from the wrong target audiences. Thanks
Branding | | JamesMio0 -
One big site or lots of little sites? Which is better for SEO and my business in general?
I realize there are some aspects of what I'm asking that only I can answer. With that said, I'm looking for some discussion about the pros / cons of each, and what are the most important factors that will push me one way or another. Let's say I have a company that has three products. One big brand, three little brands. Each of the little brands is focused on a particular sub-niche, all of which are in the general health & wellness niche. Either, I could create a large site for the big brand, with subsections for each product, and work hard on turning that domain into a goto site, with lots of articles, etc. The domain name for this one would be a made up word so I can fully control the search results. Or, another strategy would be to create smaller, "sniper" sites for each product, maybe even sites for each major search term that is interested in that product. These sites would have fewer articles. Descriptive, exact match domain names. Which is the best strategy? #1, #2, or a mixture of both? #1 seems legitimate, #2 seems a bit spammy. What are the pros and cons to each? Can anyone speak from experience about both these practices?
Branding | | monetize-2660060