Exact Long Tail Keyword Wording?
-
Hi everyone!
I'm currently doing long tail keyword research and I'm coming across keywords such as deer wall print for nursery for the main keyword "deer wall print" which doesn't really incorporate too well into a into a grammatically correct paragraph.
Can I use something like **deer wall print for your nursery **or deer wall print is perfect for in a nursery?
Does it have to be exact reproduction if I am trying to rank for a long tail keyword term/phrase?
-
When you are going after long tail traffic the queries that you might connect with are A) infinite in number; B) diverse in their wording; and, C) extremely low in volume.
Because long tail word sequences usually have a low volume it is best not to fuss about getting precisely the right word sequence. Instead, it is best to write using natural language.
It is more important to increase the diversity of words on your page. You can do that by writing about paintings of mule deer for your den, framed prints of whitetail deer on the edge of a cornfield for your office, matted photos of fawns in the laurel for the nursery, a water color of an eight point buck by the lake for above the fireplace at your camp. Note we are diversifying the deer, their environment, the room where they will be displayed, the medium and the mountings -- all on the same page.
This diversity allows you to present a substantive article that will be qualified to appear in search for an enormous number of keywords and even though you never mentioned exactly a "framed painting of an eight point whitetail for your den" on this page, if someone searches for it this page of content is qualified to appear in search for it and if your website has a little power, this page might rank well for it.
Also, people buying paintings might shop deep into the SERPs or view the image results. So even if you are not at the top of the first page of the SERPs you might still get some action. And, load pages like these up with a number of images because image SERP shopping can pull in conversions for this type of merchandise.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is it to use a keyterm word-for-word to rank for that term?
I need your help to settle an argument here in our office. It boils down to improving our ranking for “driver education course Michigan.” One guy is convinced that if we want a site to rank for a multi-word keyterm like that, we need to use those exact words, in that order. He keeps creating pages with really awkward H1 titles and H2 subheadings using that exact phrase. H e claims appeal to search engines, but I think the cumbersome syntax is off-putting to any potential people who come to our site. Another guy claims that search engines are more sophisticated than that. He says we don’t need those exact words; it’s enough that the text on the page include “Michigan,” “driver education,” and “driver education course” a few times each. Even related terms like “drivers ed,” “driving school,” and “driver education classes” will help us to rank higher for “driver education course Michigan,” according to this guy. Neither of them can convince the other, and meanwhile I don’t know which to believe. Can you help?
Keyword Research | | dbcooper0 -
Replacing Metas and Keywords
How often we need to replace our meta titles, meta descriptions and keywords so that we are able to find which one works and which does not. Can we make some schedule like on monthly or quarterly basis. What are the best practices in this regard?
Keyword Research | | Sequelmed0 -
One page for each keyword?
Hi guys Im little lost here and someone may help me. I want to top rank for these 3 keywords bellow: medical practice solution
Keyword Research | | phlcastro
medical practice software
medical practice system For instance, if I put all of them on the main page title it will become weird. If I try to use all of them sometimes inside the page content it also be weird. So, in cases like this, I should create one landing page for each keyword to be sure that I'll use it enough and be better ranked? Thanks in advance. Best regards.0 -
What's the difference between broad and exact match in Google's keyword research tool?
The exact match option shows you much smaller numbers. And Google's explanation of each isn't comprehensive. Can someone explain the difference between the two with examples? Also, which one is it better to target while doing SEO research?
Keyword Research | | davhad0 -
Keyword search tool or API
Anyone have a suggestion for a simplistic (scaled down) version of a keyword research tool that I can put on our website? We need our clients to be able to perform some basic keyword research on their own without getting lost in the details of something too robust. We would like to control aspects of the tool, capture the data from the site visitor and move those results (from their searches) into a database or other web application.
Keyword Research | | webindustry0 -
Please help with SEO keyword research
Hi Moz community, I would like to request your collective wisdom. I'm new to SEO and putting together an SEO research and strategy document for the employment service I work for. Have solid skills in Google Adwords and have ran a campaign over the last two years with excellent results. But this SEO thing is a whole new world! That's why who better to turn to than the leading community for SEO professionals? 🙂 Any support, advice, tips would be most welcomed appreciated. It's an employment service and I've got a list of keywords. For example, here are some of the action words I thought could be useful: <colgroup><col width="215"> <col width="91"> <col width="65"></colgroup> [find staff] 0.79 73 [find employees] 0.97 73 [looking for staff] 0.94 58 [looking for staff] 0.94 58 [staff wanted] 0.62 58 [looking for employees] 0.94 46 [look for work] 0.77 36 [looking for workers] 0.93 36 [find workers] 0.91 36 [employee search] 0.72 28 [staff search] 0.37 28 [find an employee] 0.79 22 [search for employees] 0.71 12 [find a worker] 0.66 12 [how to find employees] 0.71 12 My questions: Where to from here? If this was a Google Adwords campaign I would place the words in, create ad copy and test response. But with SEO, are these words useful? Can you target all of these words with SEO - or am I better finding words with higher volume? How many words should I be looking to target? For example, am I only trying to find the 5 or 10 highest volume words, or is it important to target lots of words with SEO? Is it just one set of keywords per page, or can I target all the above keywords on one page? I'm a bit lost. Thanks in advance for your consideration.
Keyword Research | | jasonlewisdiiigy0 -
Google Keyword Tool
I have been analysing some specific seasonal keywords in terms of search volume within the Google keyword tool. When I download the google keyword volume for each term, this is displayed as a monthly average. I am wanting to get search volume over previous months which I am sure the Google keyword tool used to offer Does anyone have a solution to this? Thanks Simon
Keyword Research | | simonsw0 -
Keywords
I'm working on an e-commerce site and I'm having trouble determining how to find keyword targets for similar product pages. The company sells posters and they have three posters for Babe Ruth: Babe Ruth Winning, Babe Ruth Attitude and Babe Ruth Desire. After doing keyword research, I found there is a good amount of traffic for "Babe Ruth Posters" but none for "Babe Ruth Winning Posters," "Babe Ruth Attitude Posters" and "Babe Ruth Desire Posters." How can I differentiate these three product pages? Can I optimize them for a term that doesn't have traffic, hoping that one or more of these pages will come up when someone enters the search term "Babe Ruth Posters."
Keyword Research | | EricVallee340