When does it make sense to make a meta description longer than what's considered best practice?
-
I've seen all the length recommendations and understand the reasoning is that they will be cut off when you search the time but I've also noticed that Google will "move" the meta description if the search term that the user is using is in the cached version of the page. S
I have a case where Google is indexing the pages but not caching the content (at least not yet). So we see the meta description just fine on the Google results but we can't see the content cache when checking the Google cached version.
**My question is: **In this case, why would it be a bad idea to make a slightly lengthier (but still relevant) meta description with the intent that one of the terms in that description could match the user's search terms and the description would "move" to highlight that term in the results.
-
I believe that this is going to be such a tiny tiny benefit that it might move you up from position 998 to 997, but if you are in the top 30 positions in the SERPs it will have zero impact.
It is also possible that the longer your description, the smaller the impact on any keyword.
I would invest my time in short, hot descriptions that elicit clicks.
-
Thanks Oleg.
Couldn't it help (even if a little) with ranking if the term that is in the meta description (the long one) wouldn't have been there otherwise?
-
Sure, it could match the search term and move around to display in serps but it won't help with ranking. The other downside is now instead of a complete message (which is the goal of a meta desc), you are letting G decide what parts to show and may not get your message across as you would like.
Ideal scenario is using the keywords within the max meta description length. No harm in going over, just not the best case scenario.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it good practice to use "SAVE $1000's" in SEO titles and Meta Descriptions?
Our company sells a product system that will permanently waterproof almost anything. We market it as a DIY system. I am working on SEO titles and descriptions. This topic came up for discussion, if using "SAVE $1000's.." would help or hurt. We are trying to create an effective call to action, but we are wondering if search engines see it as click bait. Can you
Intermediate & Advanced SEO | | tyler.louth0 -
Print pages returning 404's
Print pages on one of our sister sites are returning 404's in our crawl but are visible when clicked on. Here is one example: https://www.theelementsofliving.com/recipe/citrus-energy-boosting-smoothie/print Any ideas as to why these are returning errors? Thank you!
Intermediate & Advanced SEO | | FirstService0 -
What are the best practices with website redesign & redirects?
I have a website that is not very pretty but has great rankings. I want to redesign the website and loose as little rankings as possible and still clean up the navigation. What are the best practices? Thanks in advance.
Intermediate & Advanced SEO | | JHSpecialty0 -
Legal Client Wants to Change Domain Name... What's the best way to pass authority from old domain?
Hey Mozzers,
Intermediate & Advanced SEO | | WhiteboardCreations
I received a call on Friday from a 6 attorney law office who have been my client for a long time. They have an established brand/domain in their market which isn't very big, but has a lot of competition. 2 of the attorneys are leaving to start their own firm and they want to remove a letter from their name abbreviation, thus their domain name as well. So, the other partners want to change the domain to reflect this. They want to buy a EMD [city]lawyers.com for about $1,600 along with some others to protect their new brand and name. I have a good idea as to what I need to do, BUT would love to hear advice from the community for this type of drastic change. 301 redirects? New Google Analytics code or same just different profile? Webmasters verifications? Content from old site? Old domain forwarding or keep active for a little bit? Is not the time to get them an SSL? Also, what should I prepare them for in terms of website traffic expectations and Google authority drops or remains the same? I know their Moz DA/PA will drop to 1/1, but anything else to look out for? Thank you in advance!
Fellow Pro Member - Patrick1 -
Duplicated Meta Descriptions on Dynamic Paginated Pages
If the title didn't put you off please read on! 🙂 According to our latest Moz Crawl Report we have circa 700 instances of duplicate Meta Description on pages that are both dynamically created and also paginated, however, I believe that number to be greater! We are unable to manual make changes to these pages (because they are dynamic) and so we need ask our web devs to create a change in how the Meta is created... If I am not making myself clear (and there is a good chance that I'm not!) then here is an example of what I mean; http://www.bolsovercruiseclub.com/cruise-deals/silversea-cruise-deals/ There are 92 pages of cruise deals for this particular operator with the results of each page having the option to sort by 4 categories; Recommended Cruise Price Sail Date Best Value 4 x 92 = 368 instances just for this one operator! The current Meta Desc is; A selection of the best Silversea cruise deals taking in over 800 destinations across all 7 continents. ...which isn't great I know! The problem is how to make each page (in each category) unique If any of you have incurred anything similar and have any kind of solution or recommendation then please respond - I would be most grateful! Andy
Intermediate & Advanced SEO | | TomKing0 -
Website Siloing..best practice?
Hi all I am doing some research this week on the effects of siloing a Magento site. We have about 1,654 pages with approx 1,400 products. We want to silo the website in order to address the internal linking issues and to also focus the customer journey in a more organised way. I need to report all of the possible angles and effects that this will have on the site, prior to implementing it. Does anyone have info on best practice for siloing? I'd appreciate any help... Thanks Nick
Intermediate & Advanced SEO | | Total_Displays0 -
Hundreds of thousands of 404's on expired listings - issue.
Hey guys, We have a conundrum, with a large E-Commerce site we operate. Classified listings older than 45 days are throwing up 404's - hundreds of thousands, maybe millions. Note that Webmaster Tools peaks at 100,000. Many of these listings receive links. Classified listings that are less than 45 days show other possible products to buy based on an algorithm. It is not possible for Google to crawl expired listings pages from within our site. They are indexed because they were crawled before they expired, which means that many of them show in search results. -> My thought at this stage, for usability reasons, is to replace the 404's with content - other product suggestions, and add a meta noindex in order to help our crawl equity, and get the pages we really want to be indexed prioritised. -> Another consideration is to 301 from each expired listing to the category heirarchy to pass possible link juice. But we feel that as many of these listings are findable in Google, it is not a great user experience. -> Or, shall we just leave them as 404's? : google sort of says it's ok Very curious on your opinions, and how you would handle this. Cheers, Croozie. P.S I have read other Q & A's regarding this, but given our large volumes and situation, thought it was worth asking as I'm not satisfied that solutions offered would match our needs.
Intermediate & Advanced SEO | | sichristie0 -
How often do you refresh meta descriptions? And does refreshing meta descriptions help in ranking?
1. And does refreshing meta descriptions help in ranking? 2. How often do you refresh meta descriptions? I am not sure whether it's a new feature, but I noticed this little time stamp on one of the search results, it says 1 day ago, and the website ranked quite high. So is there any correlation here? o4JIw.png
Intermediate & Advanced SEO | | robotseo0