'Too many links' on our pages.
-
This figure includes links that sit within our navigational menus. Is there a way to block this somehow so that Google and Moz do not read them as 'internal links'?
Thanks in advance.
-
Thanks for the responses! Very helpful advice.
-
You can't tell Google not to include navigation links as internal links, as they are internal links. We just had this happen to a client of ours who had 100 links just in his navigation alone. We were able to reduce those links to 25 and we have already seen an improvement. You'd be surprised how many links you don't "need" in your navigation.
-
HI Ashley,
It has been awhile since I have seen this question. Figured I'd jump in on this one.
In the early years of crawlers it was a pretty good rule of thumb to limit internal linking to 100 links, mostly because the crawler's didn't have the resources to crawl a ton of links. A lot has changed since this rule was introduced. Spiders have gotten smarter and are able to handle way more data than what they could back in the day.
But the spiders ability to deal with content should not be the only reason you evaluate how many links you should put on a page. The rule of a 100is still a good rule when you start thinking about things like how link juice is passed and what you "Really" want the search engines to know about. Dr. Pete wrote a blog post here on Moz about this, you can read here.
Once you get to the 100 link range the search engines don't really place much value on any of your links. Conversely if you limit your linking to 25 or so, the search engine is able to correlate X page to Y content very highly.To address the question how can you limit the amount of links Google Or Moz sees, well the best way is to reduce the way your pages are internally linked. If you have a super large navigation in your header or footer it may make sense to change the way the navigation is built. But, if you REALLY feel that having all those links in the navigation is helpful to your viewers then you can use things like Ajax calls to load links on hover or click. Most crawlers won't be able to load action scripts but they are getting smarter.
In summary the rule of 100 is really an old rule but still important just not in the way it was originally introduced. Today you probably can expect most cralwers to do 150-300 links before giving up. If you have a high page and domain authority you may find just ignoring the warning is the best course of action. However, if you're still working to get those rankings up it may likely be worth the time to create a better navigation that logically points to the most important section from each page.
I hope this helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links: How do I find keywords that are not linked to a URL?
Hi Moz members I'd really like to place an internal link of every instance of an important keyword phrase "cycling caps" or "cycling cap" to my eComm category page
Link Building | | andystorey
https://www.prendas.co.uk/collections/headwear/cotton-caps I feel this would not only help my customers browsing my store, but I believe it will help from an SEO perspective. How can I search my site using Moz, Screaming Frog, Google etc to find every time cycling cap(s) is used but is not linked to the above URL? I can then apply the same for cycling jerseys, socks, etc Andy0 -
How Effective Are Links Between The Same Company's Websites With Different Domain Extensions?
Morning! The main competitor of an eCommerce site I'm working on has a total of 31 sites for 31 different countries. Each one of these sites has a different domain extension (.com, .co.uk, .fr, .it etc.), and every single one of these sites' pages links to all the other homepages through a dropdown menu on the navigation bar. When I pop the .co.uk URL (our main competitor) into Open Site Explorer, I'm advised they have a 45,079 links from 475 domains. If I look at 'just discovered' links, most are from their own sites - I guess MOZ picks these up every time a new page is created. Now, these guys are huge in the UK. They rank in the top 10 for pretty much every single search term and, to put it into some kind of perspective, their Search Metrics score is 33,000 compared to our measly 160! Don't get me wrong, they do get some decent links from authoritative sites, but it seem most of their links are from their own sites. How does Google view these? Does my competitor have these thousands of 'internal' backlinks to thank for their current position? I've just checked their .kr URL and this has 12.5 million(!) links from just 450 domains. Do every single one of these links pass equity? Or does Google just look at one from each domain? Thanks, Lewis
Link Building | | PeaSoupDigital0 -
Links from sites with iffy link profiles?
So the site http://www.cadenas.de/ appears to have good decent scores from the various Moz ranks, but when I check out the site in OSE there are a lot of really sketchy links that jump out, online pharmacy/drug type links. I should also add that the negative links are seemingly going to a weird blog deep in the site and only appear when I select all links to the root domain in OSE. Everything about the site appears very legitimate except for the link profile which has me nervous. Would you guys pursue a link from this site?
Link Building | | CJ50 -
Link from a non existing page- is it bad?
If Google Webmaster tools is showing a link to my site and when checked, that page doesn't exist (404 error), does that mean anything? Is it bad?
Link Building | | Personnel_Concept0 -
Any value in link building to local pages on my site?
If I'm trying to rank for the term 'wedding band' with my url: http://www.musicliveuk.com/home/wedding-bands will linking to local pages such as: http://www.musicliveuk.com/live-acts/hire-wedding-bands/wedding-bands-london help the main page to rank? I added the 'local' pages to try and pick up any traffic from long tail search queries but my main focus is on getting the main page to rank as the traffic from long tail queries is so small. So is it worth me spending time building links to these local pages in order to try and help the main page rank?
Link Building | | SamCUK0 -
Correlation between Page Rank of the Home Page and Internal Pages?
I have noticed that Domains with high page rank for their home page also tend to have high page rank for their Internal Pages irrespective of the Quality of the Internal Pages Is there any direct correlation between the "Page Rank of the Home Page" and "Page Rank of the Internal Pages" and, if Yes, then to what extent?
Link Building | | KaranBatra1 -
Multiple links to dead pages
I have just taken over a client and have been shocked to see a lot of wasted 'link juice' from hundreds of websites linking to old/dead pages within my client's domain. My question is - what is the best method to re-capture that juice given that it is impractical to change the links at source. Thanks.
Link Building | | driansmith0 -
April Fool's for Link Building
Is there a better day for link baiting than April 1st? The time has come for everyone to share their April Fool's Day link building campaigns! This is our second attempt at capitalizing on April Fools with the first attempt (2010) falling flat. http://bigfi.sh/aFd2011
Link Building | | RyanOD0